Prince Charles Has A Booming Biscuit Business

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Prince Charles Has A Booming Biscuit Business
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Prince Charles Has A Booming Biscuit Business

The Prince of Wales is known for many things. His role as a pioneer in organic food, is unfortunately not one of them. Read on to learn why his biscuit business is so important.

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Predating the Prince’s mission to sell food was his interest in organic and locally sourced food.

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Prince Charles was ahead of the game in the organic movement and insisted his estate farm go organic in 1986.

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Going organic 21 years ago was more difficult than it sounds. Prince Charles explained the challenge at an event. "We had to start from scratch – literally. And we had to do it by persuading a few courageous producers that it was worth their while to go through the risky and exhaustive process of converting their entire operation to an organic regime.”

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His farm is called the Duchy Home Farm, which grew beets, carrots, barley, milk, mustard, parsnips, oats and wheat.

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In 1992, Prince Charles, the Prince of Wales, founded Duchy Originals in the United Kingdom. He supplied the ingredients from his estate farm.

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The first product the company launched was the Oaten Biscuit, which is still a hugely popular item.

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Prince Charles was very involved in the creation of the Oaten Biscuit. He sampled more than 100 varieties of the product before finding the perfect combination of savory and sweet, buttery and crumbly, according to Jim Walker, the joint managing director of Walkers Shortbread, which is the Scottish company behind the Oaten Biscuit.

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The Oaten Biscuit has reached 70 million dollars in sales.

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At a recent event, Prince Charles told the audience that the Oaten Biscuit brand is worth more than 115.3 million dollars.

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The company now has more than 230 products and is sold in a variety of countries from Australia to Japan.

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It's no surprise that Prince Charles has entered the food world. He grew up farming on verdant estates in Sandringham and Balmoral. He always says that he would have been a farmer if he weren't a prince.

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Prince Charles is also a Duke of Cornwall, which has placed him in the position to launch several programs there to address the destructive aspects to modern farming and stop it from harming the communities in the countryside.

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Prince Charles went on to declare that he would donate money made by Duchy Originals to the Soil Association, a future farming project.

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At a recent anniversary event, Prince Charles noted how much money his company has donated to charity, "Who would have thought that 21 years later, Oaten Biscuit...would have donated over [$17.6 million ] to charitable causes?"

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The Duchy Originals biscuits have been available online in America since 2012.

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The British grocery chain Waitrose sells jams, cheese, eggs, meats and vegetables from Prince Charles’s brand.

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Prince Charles approves all the products including Stilton cheese, fruit chutneys and smoked salmon. He frequently samples the ingredients.

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In 2009, Duchy Originals struck a licensing deal with Waitrose, which gave the British supermarket chain rights to sell Duchy Originals products. However, Duchy Originals has recently become available in America.

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During the recent economic decline, consumers shied away from luxury goods, which affected Duchy Originals, but after they partnered with Waitrose, Prince Charles’s company bounced back.

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There are certain things that come to mind when discussing British Monarchy today, namely the royal baby, Kate Middleton and the royal wedding.

Biscuit-making definitely won't top the list, but while the focus may be on Kate and Will raising baby George, Prince Charles has maintained a unique biscuit business.

Check out the slideshow above to learn more about Prince Charles's biscuit venture.

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