Pizza Hut Launches Major Rebranding Campaign
Pizza Hut has been around for 56 years. After all of that time, the company has decided to change up its brand in almost every way possible. According to The New York Times, Pizza Hut will change everything from its logo and products to its color palettes, uniforms and site. This is the brand's biggest overhaul in its existence with help from the chain's new creative agency, Deutsch L.A. The current CEO plans to retire at the end of this year.
The pizza chain is also adding several new items to its menu, including 10 new pizza crust flavors, six new sauces and 11 new pizza recipes. Customers will be able to choose from unique pizza crusts like salted pretzel, toasted cheddar and toasted asiago and new sauces like garlic parmesan, crushed tomato and honey sriracha. Their new specialty pizzas include 7-Alarm Fire, Garden Party and BBQ Bacon Cheeseburger.
In addition to new pizzas, Pizza Hut is also adding more customizable pizza options and even a skinny slice pizza that features slices no more than 250 calories. These changes will hopefully breathe new life into a brand that has reported sales declines in the last eight quarters.
All these changes will go into place as soon as November 19. Their new campaign includes bringing the pizzas to events in regions like Bland, Mo. and Normal, Ill.. Their new social media slogan is "The flavor of now."
Pizza Hut has 7,800 locations in the U.S. and 5,500 internationally, many of which are located in China.
Watch the video above to learn more about Pizza Hut's brand and marketing shake-up.
Image Credit: Pizza Hut