Fanta Debuts An Edible Ad
Soft drink brand, Fanta, recently launched its most memorable print ad yet: a magazine insert that is entirely edible. For more food advertisements not soon forgotten, check out this slideshow of the top 10 most memorable fast food ads on television, by Dan Myers for The Daily Meal.
10) Pizza Hut
The very first commercial for this pizza chain aired in 1965, and those of a certain generation will certainly remember the man in the tiny car (a 1965 Mustang GR) being chased through town, to the Pizza Hut, and back to his house, where his pie is greedily gobbled up before he can even grab a slice. It introduced the nation to the chain, which remains one of the country’s most successful to this day.
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No matter how you feel about Subway’s Jared Fogle, there's no doubt that he’s one of the most enduring company spokesmen of all time. He was introduced (unleashed?) in 2000, after dropping 245 pounds in one year thanks to a diet that was heavy on Subway sandwiches (as well as exercise). His story helped transform Subway’s image into a "healthy" fast-food option, one which it still maintains to this day. Fogle still shows up in Subway commercials regularly, but the most enduring is the one that started it all.
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8) Kentucky Fried Chicken
Kentucky Fried Chicken is synonymous with Colonel Harlan Sanders, and while an obvious reason could be that he was KFC's founder, in reality it’s because he appeared in many, many commercials for the chain. His most enduring is one from 1969, in which he sits, calmly explaining the product to the viewer before being called off to supper. He also makes sure to repeat their motto, "It’s finger-lickin’ good," several times. How could you not be in the mood for fried chicken after listening to this man?
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7) Burger King
This burger giant has had its share of advertising flops over the years (does anyone remember "Where’s Herb?"), and its "King" character certainly had some folks scratching their heads, but their motto "Have It Your Way" has stood the test of time, largely thanks to a 1974 Motown-style jingle in which a trio serenades a customer after he asks to customize his burger. "Hold the pickles, hold the lettuce…"
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Whereas KFC had the Colonel, Popeyes has Louisiana cred and the vocal stylings of Dr. John. This trademark jingle, originally sung by the inimitable New Orleans funk legend, is super-catchy, fun, and still used in commercials today. While both KFC and Popeyes have a similar menu, nobody will ever get them confused thanks to their legendary marketing campaigns.
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Back in the mid-1980s, Domino’s Pizza and ad agency Group 243 were trying to figure out the best way to advertise the fact that the pizza chain guaranteed delivery in 30 minutes or less. As a starting point, they assumed that customers would be annoyed if their pizza arrived late, so they created a little character to personify all those little annoyances. His name: The Noid (get it?). The first Noid commercial was introduced in 1986, and the motto, "Avoid the Noid," resonated so much that the odd little character became one of the enduring images of the '80s, and even spawned a video game.
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4) Taco Bell
A Chihuahua trots through town on a mission. He passes by potential distractions, including a possible love interest, without a second glance. Finally, he reaches his destination: a man about to bite into a taco. He looks up at the man (the camera has been at the dog’s eye level this whole time), opens his mouth, and says, "Yo quiero Taco Bell." The catchphrase, uttered by Reno 911! and Rocko’s Modern Life’s Carlos Alazraqui, quickly entered the pop culture lexicon thanks to widespread airplay in 1998, 1999, and to a lesser extent 2000, and became to the '90s what the Noid was to the '80s.
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3) Dunkin' Donuts
From 1982 to 1997, Fred the Baker, played by actor Michael Vale, would rise before dawn in a series of commercials, as it was "time make the donuts" for the millions of Americans who depended on him every morning for their Dunkin' Donuts fix. Vale's unyielding dedication — as well as his perfect casting and line delivery — became so engrained in the national culture that upon his character’s "retirement" in 1997 he was paraded through the streets of Boston, and the chain gave away 6 million free donuts to mark the occasion. Now that’s a successful advertising campaign.
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Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun! McDonald’s has aired a lot of commercials over the years, and introduced a whole lot of characters, but no individual commercial quite grabbed hold of pop culture as much as this simple 1975 commercial in which a handful of regular folks attempted to say the tongue-twister. Not only did this inspire millions of Americans to try and do the same, they also managed to incorporate a catchy jungle into the mix as well.
At the very top of the fast-food marketing mountain sits a simple, three word phrase: "Where’s the beef?"
In the spot, three elderly ladies examine a burger with a very large bun. Upon closer examination, though, they realize that the patty is tiny, leading actress Clara Peller to ask her signature question. The commercial first aired Jan. 10, 1984, and the simple query gave way to a slew of promotional items; found its way into a handful of TV shows, movies, and other media outlets; begat a country song by Coyote McCloud; and made a national celebrity out of Peller. The phrase even entered the national lexicon, as a catch-all in response to being offered something unsatisfactory. So congratulations, Wendy’s, you’ve created the single most memorable fast-food commercial in American history.
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Your first taste of Fanta's latest flavor is on them ... at least when you pick up a magazine that features one of their edible ads. The advertisement urges readers to try Fanta's new extra-orangey flavor "right now" by tearing off a piece of the print ad and consuming it. The entirely-edible ad, conceptualized by Ogilvy One, Dubai, helps people truly understand the product's difficult-to-describe flavor.
But their current claim to have "The World's First Tasteable Print Ad" may not be as easy to substantiate as its claims of delicious flavor. According to Buzzfeed, Volkswagen debuted an edible print ad in 2011, asking readers to "eat the road."
Whether or not Fanta's tasteable advertisement was the first, it is definitely one of the most memorable ads we have seen in a while. Check out the slideshow above to see some of the most memorable food advertisements on television.
Image Credit: Fanta
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