Coca-Cola USA Plans to Launch New Cold-Activated Coke Cans

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Coca-Cola USA Plans to Launch New Cold-Activated Coke Cans
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Coca-Cola USA Plans to Launch New Cold-Activated Coke Cans

The Coca-Cola Company plans to launch a line of their 16-ounce Coke cans with innovative cold-activated packaging, making it easy to know when your Coke is ready to drink. Read on to discover more details about the new cans.

Image Credit: Coca-Cola

Earlier this year, the Coca-Cola company released a limited run of the cold-activated cans, and these were sold exclusively at 7-Eleven, reports NY Daily News.

Image Credit: Getty Images

When the temperature dips below 46 degrees Fahrenheit, three ice cubes in the image of the white contour glass change color from silver to blue.

Image Credit: Twitter

The cans use similar thermochromatic technology found on MillerCoors and Hiball beverage packaging.

Image Credit: Getty Images

The Coca-Cola Company showcased the new cold-activated packaging at the National Association of Convenience Stores two weeks ago, along with other innovative offerings like the "Sixer," which is a six-pack of 12-ounce cans that can be stored horizontally and vertically.

Image Credit: Coca-Cola

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The new Coke cans will make grabbing a cold one easy.

The Coca-Cola Company plans to launch a line of their 16-ounce Coke cans with innovative cold-activated packaging, reports BevNET.com. The new cans will feature a graphic on the front of the can that changes color depending on the can's temperature. When the temperature dips below 46 degrees Fahrenheit, three ice cubes in the image of the white contour glass transform from silver to blue.

The Coca-Cola Company is the latest beverage brand to utilize thermochromic ink technology in its packaging, taking a cue from brands that have already implemented cold-activated packaging like MillerCoors and Hiball.

Check out the slideshow above to discover more details about the new cold-activated Coke cans.

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