Are Microwaves Toast?

Before you go, we thought you'd like these...
Are Microwaves Toast?

Is the microwave toast? Falling sales of the appliance have got experts speculating that it may be on its way out. Read why people aren't buying microwaves anymore.

Image Credit: Getty Images

Long considered an essential appliance for the kitchen, the microwave is found in more than 90 percent of U.S. households. Quartz reports that a survey found microwaves among the top five most essential consumer products, behind cars, washing machines, dryers, and air conditioning.

Image Credit: Getty Images

But for nearly a decade, sales of microwaves in the U.S. have remained flat or fallen. Experts say that their broad market penetration may explain this trend in part. Microwaves built nowadays last longer, requiring less frequency of replacement.

Image Credit: Getty Images

Another possible reason is the shift in public attitude toward healthy eating habits. Modern food trends emphasize fresh ingredients and healthy cooking, and people may be less inclined to use the appliance.

Image Credit: Getty Images

Unappetizing microwave meals and fear of the effects of microwave radiation (which have been debunked) aren't helping with microwave sales either.

Image Credit: Getty Images

Slow cookers, rice cookers and griddles are growing in popularity and compete against the microwave in the countertop appliance market. Quartz reports that the toaster oven has seen an 80 percent growth in sales since the year 2000.

Image Credit: Getty Images

While the countertop version has seen falling sales, microwaves built in to the kitchen have doubled their growth in sales since the year 2000, reports Quartz.

Image Credit: Getty Images

of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

Sales of microwaves in the U.S. have been flat or falling every year for nearly a decade, reports news outlet Quartz, spurring industry analysts to speculate that the appliance's days may be numbered.

Long considered an essential appliance for the kitchen, the microwave is found in more than 90 percent of U.S. households. Experts say that the drop in sales may be due in part to a shift in public attitude toward healthy eating habits and competition from other countertop appliances, like the toaster oven which has seen an 80 percent growth in sales since 2000.

Check out the slideshow above to discover more reasons why people may not be buying microwaves.

Drought-ravaged California turns to tech for help
Singer drops 60 pounds and dumps her boyfriend
Get happy in the world's happiest countries

Read Full Story

People are Reading

Search Recipes