Find a golden Bud Light can and win Super Bowl tickets for life

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Willy Wonka be damned -- there's a new golden "ticket" in town.

And hunting for this one will get you drunk, too.

Anheuser-Busch recently announced their newest Super Bowl promotion sure to excite die-hard football and beer fans alike.

"Bud Light, the Official Beer Sponsor of the NFL, is further celebrating passionate NFL fans around the league by introducing limited-edition 'Strike Gold' Super Bowl-themed packaging," according to a statement from the company's website.


Image: Anheuser-Busch

"Randomly seeded in select packs are gold Super Bowl 51 cans, which – when found – give fans the opportunity to enter for a chance to score big at the end of the season and win tickets to attend the Super Bowl each year for the rest of their life."

However, unlike Willy Wonka's golden tickets, a golden can does not immediately guarantee you the coveted prize -- actually, finding one is far from an automatic win.

"Beginning Nov. 28 and extending through Jan. 13, all packs of 18-, 24-, and 30-packs of 12 oz. Bud Light cans across the country (excluding California) will feature the new bold look," said the company.

"Just 37,000 gold cans will be randomly seeded in these limited-edition Strike Gold Bud Light packs, which opens the door to winning the grand prize."

That's right: Find one of these babies and you've got a 1/37,000 chance of snagging the lifetime Super Bowl tickets ... and by "lifetime," they mean if you only plan on living for fifty one more years.

Oh well ... at least it'll look pretty in your recycle bin?

RELATED: TBT to last year's Super Bowl halftime show:

35 PHOTOS
Halftime Show Super Bowl 50: Coldplay, Beyonce, Bruno Mars
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Halftime Show Super Bowl 50: Coldplay, Beyonce, Bruno Mars
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ronald Martinez/Getty Images)
Chris Martin of Coldplay performs during Super Bowl 50 between the Carolina Panthers and the Denver Broncos at Levi's Stadium in Santa Clara, California February 7, 2016. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Beyonce (L) and Chris Martin of Coldplay perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Jeff Kravitz/FilmMagic)
SANTA CLARA, CA - FEBRUARY 07: Beyonce performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars performs onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Christopher Polk/Getty Images)
Chris Martin of Coldplay performs during Super Bowl 50 between the Carolina Panthers and the Denver Broncos at Levi's Stadium in Santa Clara, California February 7, 2016. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Beyonce, Guy Berryman of Coldplay, Chris Martin of Coldplay, Mark Ronson and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (Center and R) Beyonce and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
Chris Martin of Coldplay performs during Super Bowl 50 between the Carolina Panthers and the Denver Broncos at Levi's Stadium in Santa Clara, California February 7, 2016. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
Beyoncé, Coldplay singer Chris Martin, and Bruno Mars perform during halftime of the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/Charlie Riedel)
SANTA CLARA, CA - FEBRUARY 07: Beyonce, Chris Martin of Coldplay and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars peforms during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Al Bello/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (R) Beyonce performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Thearon W. Henderson/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce hugs Chris Martin of Coldplay while Bruno Mars hugs fans following the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Streeter Lecka/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (Center) Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Patrick Smith/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce, Chris Martin of Coldplay and Bruno Mars perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Jeff Kravitz/FilmMagic)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Patrick Smith/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Maddie Meyer/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Maddie Meyer/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Chris Martin and Guy Berryman of Coldplay perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Thearon W. Henderson/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Sean M. Haffey/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Coldplay, Beyonce and Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Jonny Buckland of Coldplay, Beyonce, Chris Martin of Coldplay, Bruno Mars and Mark Ronson perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Christopher Polk/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Beyonce performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Coldplay, Beyonce and Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
Beyoncé, Coldplay singer Chris Martin and Bruno Mars perform during halftime of the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/David J. Phillip)
Bruno Mars, far left, performs during halftime of the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/Julie Jacobson)
SANTA CLARA, CA - FEBRUARY 07: Coldplay, Beyonce and Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ronald Martinez/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce, Chris Martin of Coldplay and Bruno Mars perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Christopher Polk/Getty Images)
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