Google says it will ban sites with fake news from its ad service

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Amid growing criticism over the role of online platforms in spreading fake news, Google has announced plans to shut out websites that traffic in misinformation from its third-party ad service.

The search giant said Monday night that it would ban all publishers with articles intended to mislead or deceive readers from its AdSense network, the exchange through which Google sells display ads to independent sites across the web.

SEE ALSO: Facebook pledges to clear News Feed of misinformation, again

"Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher's content, or the primary purpose of the web property," a Google spokesperson said in a statement.

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The sculpture of a Google Inc.'s Android mobile operating system mascot sits inside the Googleplex headquarters in Mountain View, California, U.S., on Thursday, Feb. 18, 2016. Google, part of Alphabet Inc., plans on tapping into existing fiber networks in San Francisco to deliver ultra-fast internet access across the city. Photographer: Michael Short/Bloomberg via Getty Images
GURGAON, INDIA - MARCH 19: A view of the Head Office of Google on March 19, 2015 in Gurgaon, India. (Photo by Pradeep Gaur/Mint via Getty Images)
GURGAON, INDIA - MARCH 19: Breakout area at the Head Office of Google on March 19, 2015 in Gurgaon, India. (Photo by Pradeep Gaur/Mint via Getty Images)
GURGAON, INDIA - MARCH 19: A view of the Head Office of Google on March 19, 2015 in Gurgaon, India. (Photo by Pradeep Gaur/Mint via Getty Images)
A Google Inc. employee sits in a massage chair as she works on an Apple Inc. laptop computer with a colleague inside the company's offices in Berlin, Germany, on Friday, Aug. 16, 2013. Google, based in Mountain View, California, is seeking to revive Motorola Mobility's smartphone business, recently announcing a new flagship Moto X smartphone with customizable colors that will be assembled in the U.S. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
GURGAON, INDIA - MARCH 19: Reception area of Google Head Office on March 19, 2015 in Gurgaon, India. (Photo by Pradeep Gaur/Mint via Getty Images)
An employee walks in a hallway at Google Canada's engineering headquarters in Waterloo, Ontario, Canada, on Friday, Jan. 22, 2016. The 185,000-square-foot facility currently houses over 350 employees from Google's Canadian development team. Photographer: Cole Burston/Bloomberg via Getty Images
GURGAON, INDIA - MARCH 19: A view of the Head Office of Google on March 19, 2015 in Gurgaon, India. (Photo by Pradeep Gaur/Mint via Getty Images)
A cyclist rides past Google Inc. signage near the entrance to the Googleplex headquarters in Mountain View, California, U.S., on Thursday, Feb. 18, 2016. Google, part of Alphabet Inc., plans on tapping into existing fiber networks in San Francisco to deliver ultra-fast internet access across the city. Photographer: Michael Short/Bloomberg via Getty Images
A cyclist rides past Google Inc. offices inside the Googleplex headquarters in Mountain View, California, U.S., on Thursday, Feb. 18, 2016. Google, part of Alphabet Inc., plans on tapping into existing fiber networks in San Francisco to deliver ultra-fast internet access across the city. Photographer: Michael Short/Bloomberg via Getty Images
A cyclist rides past Google Inc. offices inside the Googleplex headquarters in Mountain View, California, U.S., on Thursday, Feb. 18, 2016. Google, part of Alphabet Inc., plans on tapping into existing fiber networks in San Francisco to deliver ultra-fast internet access across the city. Photographer: Michael Short/Bloomberg via Getty Images
Google Inc. signage is displayed on an office building inside the Googleplex headquarters in Mountain View, California, U.S., on Thursday, Feb. 18, 2016. Google, part of Alphabet Inc., plans on tapping into existing fiber networks in San Francisco to deliver ultra-fast internet access across the city. Photographer: Michael Short/Bloomberg via Getty Images
GURGAON, INDIA - MARCH 19: Employees play pool in the recreation area at Google Head Office on March 19, 2015 in Gurgaon, India. (Photo by Pradeep Gaur/Mint via Getty Images)
An employee checks her mobile device in the lobby of Google Canada's engineering headquarters in Waterloo, Ontario, Canada, on Friday, Jan. 22, 2016. The 185,000-square-foot facility currently houses over 350 employees from Google's Canadian development team. Photographer: Cole Burston/Bloomberg via Getty Images
An employee walks in a hallway at Google Canada's engineering headquarters in Waterloo, Ontario, Canada, on Friday, Jan. 22, 2016. The 185,000-square-foot facility currently houses over 350 employees from Google's Canadian development team. Photographer: Cole Burston/Bloomberg via Getty Images
GURGAON, INDIA - MARCH 19: Breakout areas are scattered across each floor of the seven floor building of Google Head Office on March 19, 2015 in Gurgaon, India. (Photo by Pradeep Gaur/Mint via Getty Images)
GURGAON, INDIA - MARCH 19: Cool cafeteria at Google Head Office on March 19, 2015 in Gurgaon, India. (Photo by Pradeep Gaur/Mint via Getty Images)
An employee walks on a treadmill in the fitness center at Google Canada's engineering headquarters in Waterloo, Ontario, Canada, on Friday, Jan. 22, 2016. The 185,000-square-foot facility currently houses over 350 employees from Google's Canadian development team. Photographer: Cole Burston/Bloomberg via Getty Images
GURGAON, INDIA - MARCH 19: Breakout areas are scattered across each floor of the seven floor building of Google Head Office on March 19, 2015 in Gurgaon, India. (Photo by Pradeep Gaur/Mint via Getty Images)
GURGAON, INDIA - MARCH 19: Breakout areas are scattered across each floor of the seven floor building of Google Head Office on March 19, 2015 in Gurgaon, India. (Photo by Pradeep Gaur/Mint via Getty Images)
**FOR USE WITH AP LIFESTYLES** ** FILE ** This Thursday, March 6, 2008 file photo shows two igloos, serving as conference rooms, on the official opening day of the new Google European tech center in Zurich, Switzerland. The Internet giant worked with a psychologist and design team to interview all 350 employees and incorporated their ideas into a new workspace _ yet insisted the new design should not cost more than an ordinary office building. (AP Photo/Keystone, Walter Bieri)
MOUNTAIN VIEW, CA - SEPTEMBER 02: The new Google logo is displayed on a sign outside of the Google headquarters on September 2, 2015 in Mountain View, California. Google has made the most dramatic change to their logo since 1999 and have replaced their signature serif font with a new typeface called Product Sans. (Photo by Justin Sullivan/Getty Images)
Google employee Andrea Janus demonstrates the use of the mini-putt green on the balcony at the new Google office in Toronto, November 13, 2012. REUTERS/Mark Blinch (CANADA - Tags: SCIENCE TECHNOLOGY BUSINESS)
Google Inc. logos sit on a wall inside the pantry at the company's offices in Berlin, Germany, on Friday, Aug. 16, 2013. Google, based in Mountain View, California, is seeking to revive Motorola Mobility's smartphone business, recently announcing a new flagship Moto X smartphone with customizable colors that will be assembled in the U.S. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
This March 6, 2008 file photo shows historic cable-car cabins, serving as conference rooms, on the official opening day of the new Google European tech center in Zurich, Switzerland. The Internet giant worked with a psychologist and design team to interview all 350 employees and incorporated their ideas into a new workspace _ yet insisted the new design should not cost more than an ordinary office building. (AP Photo/Keystone, Walter Bieri, FILE)
A Google Inc. employee carries an Apple Inc. laptop computer as he walks past logos inside the company's offices in Berlin, Germany, on Friday, Aug. 16, 2013. Google, based in Mountain View, California, is seeking to revive Motorola Mobility's smartphone business, recently announcing a new flagship Moto X smartphone with customizable colors that will be assembled in the U.S. Photographer: Krisztian Bocsi/Bloomberg via Getty Images
Indian visitors sit inside a display at the 'Google House' event showcasing the company's latest product innovations for India in Bangalore on August 18, 2015. Google says its products are targeted towards the growing number of internet and smartphone users in the country. AFP PHOTO / Manjunath KIRAN (Photo credit should read MANJUNATH KIRAN/AFP/Getty Images)
An Indian visitor sits inside a display at the 'Google House' event showcasing the company's latest product innovations for India in Bangalore on August 18, 2015. Google says its products are targeted towards the growing number of internet and smartphone users in the country. AFP PHOTO / Manjunath KIRAN (Photo credit should read MANJUNATH KIRAN/AFP/Getty Images)
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The company said the update was intended to match similar policies it already has in place to block deceitful ads such as weight-loss scams or false drug promises.

The Wall Street Journal first reported the policy change earlier on Monday.

The move comes as last week's election results bring online platforms under increased scrutiny over how much responsibility they have to ensure the veracity of the news they help circulate.

Facebook, which has born the brunt of this backlash, repeatedly surfaced demonstrably false news stories in its trending topics section in the months leading up to the election — a disproportionate number from right-wing conspiracy sites.

Critics say the social network should do a better job of vetting these kinds of hoaxes.

See more on Donald Trump's election win:

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Business leaders who endorse Donald Trump
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Business leaders who endorse Donald Trump

Steve Forbes, Chairman and Editor-in-Chief of Forbes 

Photo: Reuters

Peter Thiel, Venture Capitalist, co-founder of PayPal

Photo: Reuters

Kenneth Langone, co-founder of The Home Depot

Photo: Getty

Bernard 'Bernie' Marcus, co-founder and former chairman of Home Depot 

Photo: Getty

Pete Coors, Chairman of MillerCoors

Photo: Getty

Linda McMahon, formerly CEO of World Wrestling Entertainment

Photo: Getty

Brian France, Chairman and CEO of NASCAR

Photo: Reuters

Herman Cain, American author and business executive

Photo: Reuters

Carly Fiorina, former CEO of Hewlett-Packard
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But even Google News, which supposedly tightly regulates the accuracy of stories that appear in its results, is not immune, it seems. Hours before Google made the change, the top news item when users searched for "election results" was an erroneous post claiming Donald Trump had won the popular vote.

Facebook CEO Mark Zuckerberg has repeatedly denied that hoaxes have any effect on public opinion among users, but it seems not everybody at the company agrees. BuzzFeed reports that a group of "renegade employees" have formed a task force to take on the scourge of fake news on the platform.

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