Ivanka Trump is trying to distance herself from her father's campaign to save her brand

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Ivanka Trump has publicly dismissed the threat of a boycott against her fashion brand. But privately, she appears to be acutely concerned about the impact of her father's presidential campaign on her business.

The New York Times reported Sunday that Trump had discouraged Donald Trump's campaign from promoting a TV ad in which she urges voters to support him.

The ad was meant to appeal to suburban women who have turned against the Republican nominee.

"If it's possible to be famous and yet not really well known, that describes the father who raised me," Trump says in the ad. "My father not only has the strength and ability necessary to be our next president but also the kindness and the greatness of heart that will enable him to be the leader that the country needs."

The Times said Trump had urged the campaign not to promote the ad for fear that it would damage her business.

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Ivanka Trump and her family
NEW YORK, NY - APRIL 21: IvankaTrump attends NBC's 'Today' Trump Town Hall at Rockefeller Plaza on April 21, 2016 in New York City. (Photo by John Lamparski/WireImage)
NEW YORK, NY - APRIL 21: (L-R) Tiffany Trump, Donald Trump Jr, Kai Trump, Melania Trump, 2016 Republican presidential candidate Donald Trump, Tristan Trump, Ivanka Trump, and Eric Trump pose onstage during NBC's Today Trump Town Hall at Rockefeller Plaza on April 21, 2016 in New York City. (Photo by D Dipasupil/FilmMagic)
NEW YORK, NY - APRIL 16: Ivanka Trump and Jared Kushner are seen on April 16, 2016 in New York City. (Photo by Team GT/GC Images)
NEW YORK, NY - APRIL 16: Ivanka Trump and Jared Kushner are seen on April 16, 2016 in New York City. (Photo by Team GT/GC Images)
NEW YORK, NY - APRIL 16: Ivanka Trump and Jared Kushner are seen on April 16, 2016 in New York City. (Photo by Team GT/GC Images)
NEW YORK, NY - MARCH 29: Ivanka Trump and Jared Kushner are seen arriving home from the hospital with their newborn on March 29, 2016 in New York City. (Photo by Tal Rubin/GC Images)
NEW YORK, NY - MARCH 29: Ivanka Trump is seen arriving home from the hospital with her newborn on March 29, 2016 in New York City. (Photo by Tal Rubin/GC Images)
NEW YORK, NY - MARCH 26: Ivanka Trump and Jared Kushner are seen on March 26, 2016 in New York City. (Photo by Tal Rubin/GC Images)
NEW YORK, NY - MARCH 26: Ivanka Trump and Jared Kushner are seen on March 26, 2016 in New York City. (Photo by Tal Rubin/GC Images)
NEW YORK, NY - MARCH 26: Ivanka Trump and Jared Kushner are seen on March 26, 2016 in New York City. (Photo by Tal Rubin/GC Images)
Donald Trump, president and chief executive of Trump Organization Inc. and 2016 Republican Presidential candidate, center, speaks as wife Melania Trump, right, and daughter Ivanka Trump, left, listen during a South Carolina primary night rally in Spartanburg, South Carolina, U.S., on Saturday, Feb. 20, 2016. Trump, the brash New York billionaire who has upended all the rules of modern campaigning, won Saturday's South Carolina primary in a decisive fashion that shrinks the prospects of his Republican presidential rivals to stop his march to the nomination. Photographer: Luke Sharrett/Bloomberg via Getty Images
NEW YORK, NY - NOVEMBER 09: Businesswoman Ivanka Trump attends Glamour's 25th Anniversary Women Of The Year Awards at Carnegie Hall on November 9, 2015 in New York City. (Photo by Gilbert Carrasquillo/FilmMagic)
Melania Trump, wife of Donald Trump, president and chief executive of Trump Organization Inc. and 2016 Republican presidential candidate, right, and his children Ivanka Trump, executive vice president at Trump Organization Inc., center, and Eric Trump, executive vice president at Trump Organization Inc., attend the Republican presidential candidate debate at the North Charleston Coliseum in North Charleston, South Carolina, U.S., on Thursday, Jan. 14, 2016. The sixth Republican debate comes at a time with less than three weeks before Iowa caucus-goers cast the first votes of the 2016 presidential election on February 1. Photographer: Andrew Harrer/Bloomberg via Getty Images
NEW YORK, NY - NOVEMBER 09: Ivanka Trump attends 2015 Glamour Women Of The Year Awards at Carnegie Hall on November 9, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Glamour)
NEW YORK, NY - NOVEMBER 02: Ivanka Trump attends the 18th Annual Accessories Council ACE Awards at Cipriani 42nd Street on November 2, 2015 in New York City. (Photo by Robert Kamau/GC Images)
BRIARCLIFF MANOR, NY - SEPTEMBER 21: Jared Kushner and Ivanka Trump attends the 9th Annual Eric Trump Foundation golf invitational at Trump National Golf Club Westchester on September 21, 2015 in Briarcliff Manor City. (Photo by Bobby Bank/WireImage)
NEW YORK, NY - JUNE 07: Jared Kushner and Ivanka Trump attend the 2015 Tony Awards at Radio City Music Hall on June 7, 2015 in New York City. (Photo by Walter McBride/WireImage)
NEW YORK, NY - MAY 04: Jared Kushner and Ivanka Trump attend the 'China: Through The Looking Glass' Costume Institute Benefit Gala at the Metropolitan Museum of Art on May 4, 2015 in New York City. (Photo by Axelle/Bauer-Griffin/FilmMagic)
WASHINGTON, DC - APRIL 25: Jared Kushner and Ivanka Trump attend the 101st Annual White House Correspondents' Association Dinner at the Washington Hilton on April 25, 2015 in Washington, DC. (Photo by Kris Connor/FilmMagic)
NEW YORK, NY - APRIL 14: Jared Kushner and Ivanka Trump leave the 2015 Tribeca Film Festival Vanity Fair party at State Supreme Courthouse on April 14, 2015 in New York City. (Photo by Mireya Acierto/FilmMagic)
NEW YORK - MARCH 30: Jared Kushner and Ivanka Trump attend the 'Woman In Gold' New York premiere at The Museum of Modern Art on March 30, 2015 in New York City. PHOTOGRAPH BY Photo Image Press / Barcroft Media (Photo credit should read Photo Image Press / Barcroft Med via Getty Images)
NEW YORK, NY - SEPTEMBER 23: Jared Kushner and Ivanka Trump attend the New York City Ballet 2014 Fall Gala at David H. Koch Theater at Lincoln Center on September 23, 2014 in New York City. (Photo by Gary Gershoff/WireImage)
BRIARCLIFF MANOR, NY - SEPTEMBER 15: Jared Kushner and Ivanka Trump attends the 8th Annual Eric Trump Golf Tournament at Trump National Golf Club Westchester on September 15, 2014 in Briarcliff Manor, New York. (Photo by Bobby Bank/WireImage)
NEW YORK, NY - SEPTEMBER 07: Ivanka Trump and Jared Kushner attend the Joan Rivers memorial service at Temple Emanu-El on September 7, 2014 in New York City. (Photo by NCP/Star Max/GC Images)
NEW YORK, NY - MAY 06: Jared Kushner and Ivanka Trump attend the Costume Institute Gala for the 'PUNK: Chaos to Couture' exhibition at the Metropolitan Museum of Art on May 6, 2013 in New York City. (Photo by Larry Busacca/Getty Images)
DORAL, FL - MARCH 07: Jared Kushner, Ivanka Trump and Eric Trump attend the Carolina Herrera Fashion Show with GREY GOOSE Vodka at the Cadillac Championship at Trump National Doral on March 7, 2014 in Doral, Florida. (Photo by John Parra/Getty Images for GREY GOOSE)
BRIARCLIFF MANOR, NY - SEPTEMBER 10: Jared Kushner and Ivanka Trump attend the Eric Trump Foundation's 6th Annual Golf Invitational Benefiting The St. Jude Children's Research Hospital at Trump National Golf Club Westchester on September 10, 2012 in Briarcliff Manor, New York. (Photo by Bobby Bank/Getty Images)
NEW YORK, NY - MAY 07: Jared Kushner and Ivanka Trump attend the 'Schiaparelli And Prada: Impossible Conversations' Costume Institute Gala at the Metropolitan Museum of Art on May 7, 2012 in New York City. (Photo by Kevin Mazur/WireImage)
WASHINGTON, DC - APRIL 28: Jared Kushner and Ivanka Trump attend the Yahoo! News/ABC News White House Correspondents' Dinner Cocktail Reception at the Capital Hilton on April 28, 2012 in Washington, DC. (Photo by Riccardo Savi/Getty Images)
BRIARCLIFF MANOR, NY - SEPTEMBER 13: Jared Kushner and Ivanka Trump attends the 5th annual Eric Trump Foundation Golf Invitational at the Trump National Golf Club Westchester on September 13, 2011 in Briarcliff Manor, New York. (Photo by Bobby Bank/WireImage)
NEW YORK, NY - DECEMBER 12: Jared Kushner and Ivanka Trump attend Ivanka Trump's Fine Jewelry Boutique opening at on December 12, 2011 in New York City. (Photo by Cindy Ord/Getty Images)
NEW YORK - SEPTEMBER 21: Ivanka Trump, daughter of Donald Trump and executive vice president of the Trump Organization, arrives with husband Jared Kushner, owner of the New York Observer, at the Appeal of Conscience Foundation dinner at the Waldorf-Astoria on September 21, 2010 in New York, NY. (Photo by Tim Boxer/ Getty Images)
BRIARCLIFF MANOR, NY - SEPTEMBER 13: Ivanka Trump and Jared Kushner attends the 5th annual Eric Trump Foundation Golf Invitational at the Trump National Golf Club Westchester on September 13, 2011 in Briarcliff Manor, New York. (Photo by Bobby Bank/WireImage)
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On Good Morning America last month, Ivanka said many women still supported her brand despite the boycott.

"The beauty of America is people can do what they like, but I'd prefer to talk to the millions, tens of millions of American women who are inspired by the brand and the message that I've created," she said.

There's some evidence, however, that the negative publicity is starting to chip away at her business.

Searches for Ivanka's products online soared from July to October, Fast Company reported, citing data from ShopRunner.

During a week in October, searches for her products were up by more than 335% over April, according to the data.

But search traffic has taken a nosedive since the start of the boycott in mid-October.

"We certainly see in the data, in the last week or two, very much timed with the boycott, the decline in interest, but hard to say whether that's just a temporary blip," ShopRunner CMO Angela Song told Fast Company.

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SEE ALSO: Nordstrom responds to viral letter calling on retailer to drop Ivanka Trump's 'toxic' brand


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