On Monday, Donald Trumpclaimed he's polling better with women than with men, and that reports to the contrary are "very inaccurate." In fact, a recent ABC News/Washington Post poll showed Clinton ahead with women voters by 20 points.) When it comes to polling, Trump seems to be oblivious, and a new report from the Post makes it pretty clear why.
According to Federal Elections Commission filings, Trump's campaign has spent $1.8 million on polling from June 2015 to September 2016. By contrast, it has spent $3.2 million on "Make America Great Again" hats.
In total, his campaign spent $15.3 million on "collateral," which includes Trump hats, Trump T-shirts, Trump signs, and other merchandise to promote its candidate — that's more than it's spent on any other category, including field data and payroll. Here's what that looks like:
As the Posts's Philip Bump notes, "Nothing encapsulates Trump's primary and general election campaigns more neatly than his spending on collateral generally, and hats specifically — the campaign in a nutshell."
See photos of those hats:
Donald Trump wearing hats
Donald Trump wearing hats
FILE - In this June 1, 2016, file photo, Republican presidential candidate Donald Trump wears his "Make America Great Again" hat at a rally in Sacramento, Calif. Trumpâs âMake America Great Againâ hats proudly tout they are âMade in USA.â Not necessarily always the case, an Associated Press review found. (AP Photo/Jae C. Hong, File)
FILE - In this June 24, 2016 file photo, Republican presidential candiadte Donald Trump speaks as he arrives at his revamped Trump Turnberry golf course in Turnberry Scotland. At the heart of the campaign for the UK to leave the European Union was a message of regaining independence and reasserting dominance lost in a globalized world. Itâs a feeling Trump has also tapped into in the U.S. as he campaigns to put "America first" and "make America great again." (Andrew Milligan/PA via AP, File) UNITED KINGDOM OUT
FILE - In this March 19, 2016 file photo, Republican presidential candidate Donald Trump speaks during a campaign rally Saturday, March 19, 2016, in Fountain Hills, Ariz. Donald Trump promises to âMake America Great Again.â George Wallace said he would âStand up for America.â The 2016 Republican presidential front-runner doesnât say heâs following the 1960s playbook of the Alabama segregationist, a four-time presidential hopeful.(AP Photo/Matt York, File)
Republican U.S. presidential nominee Donald Trump adjusts his hat after fixing his hair at the end of a campaign rally in Naples, Florida, U.S. October 23, 2016. REUTERS/Jonathan Ernst
U.S. Republican presidential candidate Donald Trump speaks at a rally in Sarasota, Florida November 28, 2015. REUTERS/Scott Audette
Golf - RICOH Women's British Open 2015 - Trump Turnberry Resort, Scotland - 31/7/15
US Presidential Candidate Donald Trump points as he stands outside his hotel
Action Images via Reuters / Russell Cheyne
Republican presidential candidate Donald Trump puts on his hat during a rally, Wednesday, June 1, 2016, in Sacramento, Calif. (AP Photo/Jae C. Hong)
Republican presidential candidate Donald Trump puts on a miners hard hat during a rally in Charleston, W.Va., Thursday, May 5, 2016. (AP Photo/Steve Helber)
Donald Trump on the 13th tee at the Trump International Golf Links at Balmedie
TALLAHASSEE, FL - OCTOBER 25: Republican presidential candidate Donald Trump speaks during a rally at the Antique Car Museum property on October 25, 2016 in Tallahassee, Florida. Early voting in Florida began October 24. (Photo by Mark Wallheiser/Getty Images)