Frozen yogurt shop sends offensive email blast

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16 Handles, a frozen yogurt franchise, sent an email blast Wednesday night that upset many of their customers.

The mail said "Grab 'em by the fro-yo" -- a play on Donald Trump's recently-leaked lewd comments about women.

To make matters more politically charged, the subject of the email said "We're Making Fro-Yo Great Again" with American flag emoji.

Source: Twitter

Social media users have fired back.

The 16 Handles team sent a follow-up apology email around 9 p.m. the same day.

The text said:

"We messed up, and we're sorry. The 16 Handles team deeply regrets any unintended harm our recent e-blast has caused. We do not endorse any presidential candidates, nor their statements or actions. In an attempt tofacetiously reference pop culture, we made a callous mistake. We apologize for the offense we have caused and we would like to remind our customers that we oppose all forms of sexual abuse and harassment."

See how other people have responded:

6 PHOTOS
Frozen yogurt shop sends offensive email blast
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Frozen yogurt shop sends offensive email blast
@16Handles why apologize? It's funny. Social Justice Warrior leave my froyo ALONE!!😡😠MAKE 16 HANDLES GREAT AGAIN!
Ok honestly @16Handles my BFF go here all the time. Never again thanks to your all male marketing team. #trashfire https://t.co/o3oBOrRbZi
Oops @16Handles e-marketing team trying to join the #debatenight convo 😬 "We messed up, and we're sorry" https://t.co/Cwfk4pv8AV
Sexual assault to support your product huh? @16Handles officially BOYCOTTED. Hello @RedMango https://t.co/hEMOYRVLJm
@16Handles This is disgusting. How dare you piggy back off Trump's actions of sexual assault to promote your produc… https://t.co/mZuF9aBExn
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