Donald Trump's ghostwriter on how to win debates: 'Torture him with his own words'

Before you go, we thought you'd like these...
Before you go close icon

Tony Schwartz, the man who ghostwrote Donald Trump's best-selling book "The Art of the Deal," has tips for Hillary Clinton on how to squash The Donald during Monday's presidential debate: "Torture him with his own words."

"You break down his persona by showing how he's really not nearly as intelligent as he says he is and would like to be," Schwartz told the New York Times' podcast "The Run-Up" on Friday. "He can't avoid repeating himself. He can't stay focused on a subject for very long."

"I'd be very calm, direct, and unflappable but relentless — and I mean relentless — over 90 minutes in calling out every time a line came out of his mouth," Schwartz went on to say. "I'd call out his repetitions calmly, unflappably but confidently."

Schwartz — who has become an outspoken Trump critic since the real estate mogul entered politics last year — offered his help to the Clinton campaign after admitting that he was guilt-ridden for his part in creating the Trump brand in the late '80s.

RELATED: See other books Trump has written

Donald Trump books
See Gallery
Donald Trump books

Trump: The Art of the Deal (1987)

“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump

The America We Deserve (2000)

"The America We Deserve is Donald Trump's position paper on the major political issues facing our country."

Trump: How to Get Rich (2004)

"Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice."

Trump: Think Like a Billionaire: Everything You Need to Know About Success, Real Estate, and Life (2004)

"It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life."

Trump: The Best Golf Advice I Ever Received (2005)

"The host and coproducer of the megahit reality show The Apprentice presents a unique collection of golf advice."

Why We Want You to be Rich: Two Men – One Message (2006)

"Donald Trump and Robert Kiyosaki wrote Why We Want You To Be Rich because they saw how the turbulent economic climate would impact the middle class."

Think Big and Kick Ass in Business and Life (2007)

"Donald J. Trump is an icon: the very definition of the American success story. Republican Presidential candidate, reality-television star, and developer of some of the planet's most prestigious real estate, he's also become one of the world's wealthiest men."

Trump: The Best Real Estate Advice I Ever Received: 100 Top Experts Share Their Strategies (2007)

"Donald Trump has gathered in one book the best advice on real estate from the brightest and most experienced people…"

Trump 101: The Way to Success (2007)

"In Trump 101, Trump himself becomes your personal mentor and coach as he shares tips, tactics, and strategies, all designed to help you make the most of yourself, your career, and your life."

Trump Never Give Up: How I Turned My Biggest Challenges into Success (2008)

In Never Give Up, Donald Trump tells the dramatic stories of his biggest challenges, lowest moments, and worst mistakes—and how he uses tenacity and creativity to turn defeat into victory.

Think Like a Champion: An Informal Education in Business and Life (2009)

"Over the years, Donald Trump has written many bestselling books, and he has also written short pieces that summarize his singularly successful tenets on how to live the good life, both personally and professionally."

Midas Touch: Why Some Entrepreneurs Get Rich—and Why Most Don't (2011)

"In Midas Touch, Donald Trump and Robert Kiyosaki ask the question: What’s an entrepreneur’s most important job? The answer: creating high-quality, stable jobs.
And in today’s marketplace, “jobs” are in high demand — and so are the skills and the innovation and vision of entrepreneurs."

Time to Get Tough: Making America No. 1 Again (2011)

"2016 Republican presidential candidate Donald J. Trump has a plan to make America great again."

Crippled America: How to Make America Great Again (2015)

"Look at the state of the world right now. It’s a terrible mess, and that’s putting it mildly. There has never been a more dangerous time."


"He is a very effective provocateur," he warned, adding that Clinton would be wise to try and rile him up. "America would probably want to see that the person they choose to vote for for president is someone who seems presidential, who seems calm under pressure so I think any evidence of that can only serve the person who demonstrates it. "

How does one get Trump all riled up?

"I don't expect him to blow up in a temper tantrum," he said. "But you get under Donald Trump's skin by exposing that there is no 'there' there beyond the bluster," adding, there is no "wizard behind the curtain."

RELATED: Poll - Decision between Trump vs. Clinton in general election

According to Schwartz, the former secretary of state should hit him on issues like "John McCain, the Khans, about knowing more than the generals about ISIS, about the birther claims."

"You keep coming back to it because it's his words," Schwartz said. "And there's no ultimate way of his getting out of it, except to deny it. And what is denying it? It means doubling down and that's what he'll always will do if you push him hard on the lies that he tells."

"And that's where he'll be in enormous trouble the next day," he added.

You can listen to the entire interview here.

Read original story Donald Trump's Ghostwriter on How to Win Debates: 'Torture Him With His Own Words' At TheWrap

RELATED: Poll - Feeling about choice between Hillary Clinton and Donald Trump

Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

People are Reading