Snapchat wants you to vote! With early voting starting in a handful of states today, the company has partnered up with the nonprofit, nonpartisan, Democracy Works for TurboVote to create an initiative that encourages voter registration. The initiative allows users to check their eligibility and register all within Snapchat.
The partnership is a way to encourage people to vote, especially young millennials. In 2012, 56% of eligible millennials did not vote. According to Nielsen data, Snapchat reaches 41% of all 18 to 34 year olds in the U.S. on any day, making it a great platform for getting the attention of millennials.
The campaign runs until October 7th and includes video ads with celebrity partners such as Dwayne "The Rock" Johnson, Ryan Seacrest, Jared Leto, Ciara and Jimmy Fallon. The ads play between Snapchat Stories and Discover that then direct users to a voter registration mobile webpage within the app that is powered by TurboVote.
The process only takes about a minute and, if your state requires that you mail in a ballot, TurboVote will help coordinate that.
If you want to vote in the upcoming election, there's an app for that!
An attendee poses with her homemade shirt during US Republican presidential candidate Donald Trump's campaign rally at the American Airlines Center in Dallas on September 14, 2015. AFP PHOTO/LAURA BUCKMAN (Photo credit should read LAURA BUCKMAN/AFP/Getty Images)
RICHMOND, VA - OCTOBER 14: A young woman wears a Donald Trump t-shirt as thousands of people line up at the Richmond International Raceway to get into a political rally with presidential candidate and Republican front-runner Donald Trump October 14, 2015 in Richmond, Virginia. A New York real estate mogul and reality television star, Trump is now in a statistical tie with retired neurosurgeon Ben Carson in a Fox News survey of likely Republican voters released Tuesday. (Photo by Chip Somodevilla/Getty Images)
ATLANTA, GA - FEBRUARY 29: A veteran in the audience shows his support for Republican presidential candidate Senator Marco Rubio (R-FL) during a campaign rally at the Intercontinental Buckhead Hotel in Atlanta, Ga., on February 29, 2016. (Photo by Jessica McGowan/Getty Images)
Attendees enter a campaign event for Senator Bernie Sanders, an independent from Vermont and 2016 Democratic presidential candidate, at the Colorado Convention Center in Denver, Colorado, U.S., on Saturday, Feb. 13, 2016. In the first Democratic debate on Thursday since her crushing defeat in New Hampshire, Hillary Clinton tried a new approach to win back wavering supporters, capturing Bernie Sanders anger without looking angry. Photographer: Matthew Staver/Bloomberg via Getty Images
A supporter of Senator Ted Cruz, a Republican from Texas and 2016 presidential candidate, shows off his T-shirt while watching caucus results on television during the Cruz campaign's caucus night celebration at the Elwell Center on the Iowa State Fairgrounds in Des Moines, Iowa, U.S., on Monday, Feb. 1, 2016. Cruz won the Iowa Republican caucuses in an upset over billionaire Donald Trump, while Democrat Hillary Clinton was clinging to the narrowest edge over Senator Bernie Sanders of Vermont. Photographer: Luke Sharrett/Bloomberg via Getty Images
FALLON, NV - FEBRUARY 23: Walter Hogan poses for a portrait after participating in the Republican caucus at the Churchill County Fairgrounds on February 23, 2016 in Fallon, Nevada. The remaining Republican presidential candidates are seeking support from voters in Nevada's 'first in the West' caucus. (Photo by David Calvert/Getty Images)
FAIRFIELD, AL - FEBRUARY 27: Supporters look on as Democratic presidential candidate former Secretary of State Hillary Clinton speaks during a 'Get Out The Vote' at Miles College on February 27, 2016 in Fairfield, Alabama. Hillary Clinton held a campaign rally in Alabama before returning to South Carolina for her South Carolina primary night event. (Photo by Justin Sullivan/Getty Images)
OVERLAND PARK, KS - MARCH 02: A child shows his family support of Republican presidential candidate, Sen. Ted Cruz (R-TX) while waiting in a line outside Yardley Hall at Johnson County Community College before a campaign rally ahead of caucuses on March 02, 2016 in Overland Park, Kansas. Cruz is coming off wins in Texas, Oklahoma and Alaska in yesterday's Super Tuesday. (Photo by Kyle Rivas/Getty Images)
UNITED STATES - JANUARY 26 - Mark Knauer, from Des Moines, Iowa, listens as he wears a shirt donning Democratic presidential candidate Sen. Bernie Sanders during a meeting with workers from the United Steelworkers Local 310L in Des Moines, Iowa, Tuesday, Jan. 26, 2016. (Photo By Al Drago/CQ Roll Call)
An attendee wears a campaign t-shirt for Donald Trump, president and chief executive of Trump Organization Inc. and 2016 Republican presidential candidate, during a Trump campaign rally at the Radford University Dedmon Arena in Radford, Virginia, U.S., on Monday, Feb. 29, 2016. The single biggest day of voting in the Republican primary is March 1, Super Tuesday, when nearly half of the delegates needed to secure the nomination are up for grabs with Trump favored in most of these contests. Photographer: Andrew Harrer/Bloomberg via Getty Images
An attendee wears a Senator Bernie Sanders, an independent from Vermont and 2016 Democratic presidential candidate, shirt during a campaign event in Exeter, New Hampshire, U.S., on Friday, Feb. 5, 2016. Democratic Party officials in Iowa say they can't do a recount of Monday's razor-thin presidential caucus results between Hillary Clinton and Sanders, even if they thought it was appropriate. And both candidates, in their debate later Thursday night, said it was no big deal. Photographer: Victor J. Blue/Bloomberg via Getty Images
HENDERSON, NV - FEBRUARY 19: Alex Leichenger canvasses a neighborhood for Democratic presidential candidate Sen. Bernie Sanders on February 19, 2016 in Henderson, Nevada. Sanders is challenging Hillary Clinton for the Democratic presidential nomination ahead of Nevada's February 20th Democratic caucus. (Photo by Ethan Miller/Getty Images)
An attendee wears a shirt in support of Donald Trump, president and chief executive of Trump Organization Inc. and 2016 Republican presidential candidate, not pictured, during a campaign rally at the Port Columbus International Airport in Columbus, Ohio, U.S., on Tuesday, March 1, 2016. State officials were reporting strong turnout for Super Tuesday balloting, the closest thing yet to a national referendum on Trump, the brash New York billionaire who has thrown out the traditional rules of campaigning. Photographer: Ty Wright/Bloomberg via Getty Images
DOVER, NH - FEBRUARY 3: Robert Hodgman wore a 'Hillary for Prison 2016' shirt during a Marco Rubio town hall event at Cara Irish Pub in Dover, N.H. on Feb. 3, 2015. (Photo by Craig F. Walker/The Boston Globe via Getty Images)
MIAMI, FL - SEPTEMBER 12: Republican presidential candidate and former Florida Governor Jeb Bush shows off a Reagan/Bush '84 tee-shirt as he speaks during a Miami field office opening on September 12, 2015 in Miami, Floria. Bush continues to campaign for the Republican nomination. (Photo by Joe Raedle/Getty Images)