This Tube station now has pictures of cats instead of ads

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LONDON — What would you rather look at on your commute to work? Adverts for a variety of upcoming books, films, products and theatre productions?

Or just a hell of a lot of smiley cats?

Correctly guessing that most people would go with option two, the Citizens Advertising Takeover Service (CATs) crowdfunded a dream to replace as many London underground ads as possible with feline-themed photos.

Now, after raising £23,000 ($30,526) on Kickstarter, they've made that dream a reality.

On Monday morning, commuters going through Clapham Common station were greeted by the following sight:

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London tube station replaces all ads with cat pictures
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London tube station replaces all ads with cat pictures
Commuters ride the escalator beside billboards showing photographs of cats inside Clapham Common underground station in London, Britain September 14, 2016. Some 700 people helped the Citizens Advertising Takeover Service (CATS) raise enough money to buy advertising space at the tube station, making it free from commercial adverts for two weeks. REUTERS/Dylan Martinez
Commuters take selfies beside billboards showing photographs of cats inside Clapham Common underground station in London, Britain September 14, 2016. Some 700 people helped the Citizens Advertising Takeover Service (CATS) raise enough money to buy advertising space at the tube station, making it free from commercial adverts for two weeks. REUTERS/Dylan Martinez
Cats not Ads campaign at Clapham Common tube station is the first campaign organised by Glimpse, an open and voluntary collective for creative people, Citizens Advertising Takeover Service (CATS) on 13th September 2016 in London, United Kingdom. A successful Kickstarter campaign ran to replace dozens of adverts at Clapham Common underground station, with pictures of cats. The idea was to help people think a bit differently about the world around them, and get inspired to change things for the better. (photo by Mike Kemp/In Pictures via Getty Images)
Cats not Ads campaign at Clapham Common tube station is the first campaign organised by Glimpse, an open and voluntary collective for creative people, Citizens Advertising Takeover Service (CATS) on 13th September 2016 in London, United Kingdom. A successful Kickstarter campaign ran to replace dozens of adverts at Clapham Common underground station, with pictures of cats. The idea was to help people think a bit differently about the world around them, and get inspired to change things for the better. (photo by Mike Kemp/In Pictures via Getty Images)
Cats not Ads campaign at Clapham Common tube station is the first campaign organised by Glimpse, an open and voluntary collective for creative people, Citizens Advertising Takeover Service (CATS) on 13th September 2016 in London, United Kingdom. A successful Kickstarter campaign ran to replace dozens of adverts at Clapham Common underground station, with pictures of cats. The idea was to help people think a bit differently about the world around them, and get inspired to change things for the better. (photo by Mike Kemp/In Pictures via Getty Images)
Cats not Ads campaign at Clapham Common tube station is the first campaign organised by Glimpse, an open and voluntary collective for creative people, Citizens Advertising Takeover Service (CATS) on 13th September 2016 in London, United Kingdom. A successful Kickstarter campaign ran to replace dozens of adverts at Clapham Common underground station, with pictures of cats. The idea was to help people think a bit differently about the world around them, and get inspired to change things for the better. (photo by Mike Kemp/In Pictures via Getty Images)
Cats not Ads campaign at Clapham Common tube station is the first campaign organised by Glimpse, an open and voluntary collective for creative people, Citizens Advertising Takeover Service (CATS) on 13th September 2016 in London, United Kingdom. A successful Kickstarter campaign ran to replace dozens of adverts at Clapham Common underground station, with pictures of cats. The idea was to help people think a bit differently about the world around them, and get inspired to change things for the better. (photo by Mike Kemp/In Pictures via Getty Images)
Cats not Ads campaign at Clapham Common tube station is the first campaign organised by Glimpse, an open and voluntary collective for creative people, Citizens Advertising Takeover Service (CATS) on 13th September 2016 in London, United Kingdom. A successful Kickstarter campaign ran to replace dozens of adverts at Clapham Common underground station, with pictures of cats. The idea was to help people think a bit differently about the world around them, and get inspired to change things for the better. (photo by Mike Kemp/In Pictures via Getty Images)
A woman travels on the escalator passing portraits featuring cats, on display, at the Clapham Common Tube station in London, Tuesday, Sept. 13, 2016. Cat lovers in need of a pick-me-up may start gravitating toward Londonâs Clapham Common Tube station. All of the stationâs customary advertisements have been taken down, replaced by 68 oversized portraits of rather adorable cats. (AP Photo/Frank Augstein)
Posters featuring cats, on display, at the Clapham Common Tube station in London, Tuesday, Sept. 13, 2016. Cat lovers in need of a pick-me-up may start gravitating toward Londonâs Clapham Common Tube station. All of the stationâs customary advertisements have been taken down, replaced by 68 oversized portraits of rather adorable cats. (AP Photo/Frank Augstein)
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The company behind CATs is a creative collective called Glimpse. They describe themselves on their site as "a group of friends who want to use creativity for good".

"We tried to imagine a world where public space made you feel good," Glimpse founder James Turner was quoted as saying in a press release sent to Mashable.

"We hope people will enjoy being in the station and maybe think a bit different about the world around them."

The cat photos will be up around the station for two weeks, should you wish to visit.

Related: Check out these furry felines in some curious places:

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Cats where they aren't supposed to be
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Cats where they aren't supposed to be
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