Shop this video: This genius brush straightens your hair

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Straightening hair brushes are one of the biggest beauty breakthrough this year and this genius new hair tool from Jose Eber takes it to the next level. How? This not only gives you smoother, straighter, silkier hair, but it also infuses hair with argan oil. Watch People's Features Director Zoe Ruderman show you exactly why this will make you want to throw out your flat iron, hair spray, deep conditioner, and anti-frizz serum.

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