Shop this video: Designer denim at an affordable price

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Like fine wine, denim should get better with age. This new pair from Joe's Jeans uses artisanal Japanese denim that does just that. The heavy-duty material makes this pair last through multiple seasons and look better the more you wear them. They mold to your body, which means the color fades in a way that's unique to your body. (Talk about personalization!) Tienlyn Jacobson explains more about this cult-favorite denim, and why you need a pair in your wardrobe ASAP.

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