Challenge with the hottest chip in the world is exploding on social media

Introducing the #OneChipChallenge made from hot peppers.

Yes, it's a challenge. And yes, it's being sold in single-chip packaging because people can't even finish the single chip they're given. The packaging even features an image of the grim reaper.

Sold by the company Paqui, the Carolina Reaper Madness Chip is created from the hottest peppers in the world. It's nearly 200 times hotter than a jalapeño, and there's an entire viral challenge about it.

If you're one of those brave souls, make sure to be prepared with milk or honey. These girls weren't.

Scroll through to see more of the world's hottest peppers:

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