See-now-buy-now experience takes center stage at New York Fashion Week

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Fashion Week can sometimes feel like such a tease. You see a gorgeous piece on the runway, but nope, you can't have it quite yet. Instead, you have to patiently wait until next season.

This look-ahead strategy may have been logical before the rise of the internet and social media -- when the shows were predominantly for magazine editors who were reporting on trends months in advance. However, at some point, there was a much-needed shift to a see-now-buy-now experience -- and we saw it a lot at NYFW this fall.

SEE ALSO: Major celebrities flock to New York Fashion Week

Really, it makes so much sense. If fashion show photos are flooding Instagram and Snapchat in realtime, why not capitalize on the impulse buys in the here and now?

One of the most prominent designers to go against the grain and make his pieces available minutes after the last model strutted down the runway was Ralph Lauren ("Runway Reinvented," Ralph likes to call it). Celebrity-favorite Tom Ford did the same.

Rebecca Minkoff also played the runway-to-retail game -- quickly transforming her Soho flagship from a backstage arena into a store open for the public to shop the looks they had just admired on the outdoor cobblestone catwalk.

As Minkoff tells Bloomberg in the video above:

"The closer we can get to our goods being on the consumer from the time she sees them on the runway is ... what we want. That's why we did it in front of our store on Greene Street."

Thakoon is also appropriately using a hashtag to invite site visitors to #shopitrightnow following the brand's Fall 2016 show in Brooklyn on Monday.

And Banana Republic took advantage of style ambassador Olivia Palermo's prevalence in the fashion space, making her curated capsule collection available to shop immediately after the presentation Saturday (which she also attended).

Instant gratification for the win!

To get yourself fall-ready (one week away, everyone!) or get a head start on your spring wardrobe (thanks, Banana Republic!), shop some of our favorite runway-to-retail pieces from NYFW:

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Runway-to-Retail Picks from NYFW
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Runway-to-Retail Picks from NYFW

Banana Republic Spring 2017

Cropped Suede Moto Jacket $448

Banana Republic Spring 2017

Semi-Fitted Fringe Sweatshirt, $118

Banana Republic Spring 2017

Tie Pant Stripe, $98

Rebecca Minkoff Fall 2016

Shop the look:
Algo Sweater $198
Ananke Dress $198
Lizelle Boot $395

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Santo Coat $498
Sweatshirt With Sequins $108
Foxtail Bag Charm $68
Bojana Too $150

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Atmosphere Top $198
Brando Jacket $498
Magda Skirt $348
Jenni Bootie $225
Foxtail Bag Charm $68
Mini Darren Messenger $195

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Brando Jacket $498
Brindle Dress $228
Jenni Boot $225
M.A.B. Camera Bag $175
Foxtail Bag Charm $68

(Photo by Fernanda Calfat/Getty Images)

Ralph Lauren September Collection

Shayla Pinstriped Wool Pant, $2,690

Ralph Lauren September Collection

Fringed Silk Poncho, $1,990

Tom Ford Autumn/Winter 2016

Jewelry Hips Belt, $1,990

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