Rebecca Minkoff continues runway-to-retail with fall 2016 on the streets of SoHo

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Rebecca Minkoff continued her Runway-to-Retail experiment (started in February) this season -- where instead of showing 6 months ahead, Spring 2017, she chose to show her Fall 2016 collection this week.

To make it even better, Rebecca took it one step further on Saturday by hosting the show on the cobblestoned streets outside of her SoHo store in New York City. She then inviting the public inside immediately after the show to shop the collection.

"When we looked at the results of our sales February to February of the year before," Rebecca explained backstage, "We could see that our consumer loved this idea -- our sales were up over 200%, better than we've had on Black Friday -- so you can see that she does want to shop this way, she does want to see runway this way."

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Rebecca Minkoff Fall 2016 Runway-To-Retail collection
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Rebecca Minkoff Fall 2016 Runway-To-Retail collection

Rebecca Minkoff Fall 2016

Shop the look:
Fleur Dress $288
Box Crossbody $175
Blair Heel $225
Velvet Choker With Evil Eye $68
Foxtail Bag Charm $68

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
James Moto With Shearling $798
June Dress $228
Lo Bootie $225
Florence Saddle $295
Studded Guitar Strap $95

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Lumley Top $138
Rockin' Skirt $448
Lo Bootie $225
Boston Circle Bag $195
Embroidery Floral Guitar Strap $95

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Brando Jacket $498
Brindle Dress $228
Jenni Boot $225
M.A.B. Camera Bag $175
Foxtail Bag Charm $68

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Alfonso Top $128
Ananke Dress $198
Embroidery Floral Guitar Strap $95
Florence Saddle $295
Lizelle Boot $395

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Marshall Dress $298
Rodger Cardigan With Patches $268
Jenni Boot $225
Dog Clip Saddle Bag $195

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Grin Dress $248
Floral Applique Guitar Strap $95
Floral Applique Camera Bag $225
Rachel Flat $130

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Santo Coat $498
Luggage Runway Bag $395
Fur Pom Pom $40
Bojana Too $150
Fur Pom Pom $40

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Minnie Dress $98
Nana Moto $598
Lauren Boot $250
Floral Applique Guitar Strap $95
Floral Applique Camera Bag $225

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Brutus Jacket $698
Bellamar Skirt $148
Lulu Top $148
Lo Bootie $225
Florence Saddle $295
Embroidery Guitar Strap $95

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Luke Coat $448
Minnie Top $88
Selma Skirt $198
Blair Heel $225
Luggage Runway Bag $395

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Minnie Top $88
Pluto Dress W/ Studs $698
Bojana Too $150
Biker Doctor Bag $345
Multi Fur Pom Pom $48

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Amis Coat $898
Uptown Downtown Tee $58
Faye Flat $125
Biker Saddle Bag $275
Jane Skinny Jean $148

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Algo Top $178
Rockin Skirt With Eyelets $448
Jenni Bootie $225
Embroidered Guitar Strap $95
Florence Saddle $295

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Theo Coat With Fur $1,498
Sam Dress $198
Lo Bootie $225
Biker Doctor Bag $345

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Fiji Coat $1,298
Laure Dress $228
Biker Saddle Bag $275
Foxtail Bag Charm $68
Lo Bootie $225

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Algo Sweater $198
Ananke Dress $198
Lizelle Boot $395

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Santo Coat $498
Sweatshirt With Sequins $108
Foxtail Bag Charm $68
Bojana Too $150

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Johnston Top $198
Claire Dress $268
Bojana Too $150
Luggage Runway Bag $395

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Julep Jacket $298
Kissing Muscle Tee $58
Midrise Thompson Jean $128
Box Crossbody $175
Blair Heel $225
Foxtail Bag Charm $68
Gigi Belt $58

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Tessa Bomber $328
Peace Muscle Tee $58
Box Crossbody $175
Foxtail Bag Charm $68
Fur Pom Pom $40
Lo Bootie $225

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Brutus Jacket $698
Cursa Dress $228
Boston Circle Bag $195
Jacy Bootie $195

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Peterson Dress $278
Lo Bootie $225
Laurie Crossbody $295

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Atmosphere Top $198
Brando Jacket $498
Magda Skirt $348
Jenni Bootie $225
Foxtail Bag Charm $68
Mini Darren Messenger $195

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Shop the look:
Lucinda Dress $348
Blair Heel $225
Box Crossbody $175
Foxtail Bag Charm $68

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

(Photo by Fernanda Calfat/Getty Images)

Rebecca Minkoff Fall 2016

Photo: Courtesy

Rebecca Minkoff Fall 2016

(Photo by Fernanda Calfat/Getty Images)

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Having the show outside, with the buzz of New York all around, made it that much more fun. And while we love the pretty, colorful spring shows, it really does resonate with you when you're seeing a collection that you can shop right then.

To top it all off, Rebecca did her show finale with a flourish. She worked with artist gilf -- a well-known and respected street artist -- to make a statement on the runway.

"Maybe it's being a mom," Minkoff told us, "but I can't sleep at night knowing about what is happening, and so I thought, I have 15 minutes where the world's attention is going to be on this ... how can I do something that's more important than what I do every day?"

And so gilf tagged leather jackets -- worn by every model during the finale -- with things like "Love is Love," and "We all bleed the same color." What's more, the jackets will be auctioned off, with all proceeds going to NOT ON OUR WATCH, a charity that focuses on humanitarian work.

Rebecca Minkoff - Finale - September 2016

Click through above to see -- and shop! -- the entire collection.

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