Thakoon shows Fall/Winter 2016 for a see-now-buy-now experience

Before you go, we thought you'd like these...

It's a common thread throughout the fashion calendar that frustrations arise when you see (and love!) a runway look and then can't have it for 6 months. By showing spring collections right before fall hits, buyers and editors can plan future coverage, but the consumer has to wait.

Designers like Rebecca Minkoff and now Thakoon have decided that's not the route they want to take, anymore. While most are showing Spring 2017, Thakoon last night showed Fall 2016.

31 PHOTOS
Thakoon Fall/Winter 2016
See Gallery
Thakoon Fall/Winter 2016

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

Thakoon Fall/Winter 2016

(Photo by JP Yim/Getty Images)

of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

Adding the see-now-buy-now element is certainly enticing -- and we'll be very interested to see how it affects the brands, because the potential to sky-rocket their business is huge. Click through above to see the full Thakoon collection.

Read Full Story

People are Reading