Aerie's Photoshop-free campaign uses real women as models

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Aerie is proving that there's not only virtue in being body positive -- but profit too.

It is the underwear and lingerie line of American Eagle.

Its "Aerie Real" Photoshop-free body image campaign made waves in 2014 by refusing to use supermodels and retouch photos in an effort to encourage positive self-image.

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And it seems to be working. In the last quarter, Aerie's sales increased by 24%.

"Aerie Real" features models of all body-types, shapes and skin colors -- exposing beauty marks and tattoos.

The brand aimed at the 15 to 21-year-old demographic carries sizes XXS to XXL and bra sizes AA to DDD.

Aerie is the first retailer to sponsor the National Eating Disorder Association.

With all the studies showing the impact of the media on young women's sense of body confidence.

Many believe honest campaigns like Aerie's may help push fashion forward in the right direction.

Click through the gallery below to see photos of Aerie model, Iskra Lawrence:

12 PHOTOS
Iskra Lawrence model
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Iskra Lawrence model
โœจ๐Ÿ’•made a new AskIskra vid on @therunwayriot ๐Ÿ‘†๐Ÿผlink in my bio๐Ÿ‘†๐Ÿผ also it's not too late to post your unretouched photo with the #AerieReal for everyone who posts @Aerie will donate $1 (up to $30K) to @NEDAstaff ๐Ÿ™Œa non-profit that supports those affected by eating disorders. ๐Ÿ™๐Ÿผ๐Ÿ’™So help save lives from #EDs and join me๐Ÿ‘™ tag your friends who should get involved @hannahshetler @samanthasbolger ๐Ÿ˜šโœจ๐Ÿ’•๐Ÿฆ„๐Ÿฆ„
โœจ I've been at home in NY this week and managed to get to the gym 3 times I feel it, stronger, fitter, tighter. I am a US 12 and UK 14 for those of you who ask. But size doesn't matter. ๐Ÿ’• health comes in many shapes and sizes and is also your mental health. I hope that we can stop labelling people and putting such an emphasis on size when we are all so much more than that. And yes I'm in my undies but they're cute so idgaf๐Ÿ˜‹โœจ๐Ÿฆ„๐Ÿ’• #iskralawrence #everyBODYisbeautiful #builtNOTbought โœˆ๏ธโœˆ๏ธโœˆ๏ธJust landed in ATL see you at the mall of Georgia @aerie store from 5-9pm๐Ÿ™Œ
๐Ÿ’›good morning๐Ÿš€ on my way to Kentucky๐Ÿ˜ฌ see you at 2-6pm at Matthews mall @aerie store๐Ÿ™Œ๐Ÿฆ„ can't wait to meet all my #AerieReal girlies ๐Ÿ˜šโœจ๐Ÿ’• cus its #selfie Sunday and that ATL sunshine is beaut๐Ÿ’› no filter no FaceTune the real you is good enough
โœจ๐Ÿพ I'm taking over @people_style Instagram today! Follow them now to find out what I get upto today at the University of Central Florida with @aerie ๐Ÿ˜ฌ๐Ÿ’•โœจ #iskralawrence #everyBODYisbeautiful wearing #aeriereal leggings n cropโค๏ธ
โœจ๐Ÿ˜I'm sorry I couldn't help myself...This is for anyone who has ever been called FAT. Thanks for the inspirational words on a recent pic @zseanzbrown ๐Ÿ‘‡๐Ÿผ "Fat cow. It's only cus every F****r on this planet is obese that that's the norm... Plus-size models? give me a F*****g breaking. Everyone needs to stop eating McDonald's, the NHS is f****d because of people like her eating too many bags of crisps." Opinions are like arseholes - everyone's got one๐Ÿ™Œ thanks to the dream team for making this happen at work today ๐Ÿ“ธ by @ricktphoto @mandywinrow @nickigillonstylist
โœจ๐Ÿ™ lil #ootd pic from yesterday after meetings in BK๐Ÿ™Œ๐Ÿ•on Fridays I feature a real girls style and our fave @therunwayriot comments ๐Ÿ‘†๐Ÿผlink in my bio๐Ÿ‘†๐Ÿผ this is a site created for you to celebrate all women and talk fashion beauty and self-care (body image, mental health & fitness) I want to here from you what you would like me to talk about or push for in the fashion industry and mediaโœจ๐Ÿ’• #iskralawrence #everyBODYisbeautiful
โœจ๐Ÿ‘™๐Ÿ’•๐Ÿ’ had to hit you w the slowmoooooo๐Ÿข the wafting skills of @heathmassihair are the stuff of legends ๐Ÿ™Œ๐Ÿ’๐Ÿผ๐ŸŒŸ get ready for my @lookmagazine cover dropping May 3rd๐Ÿ˜ฌ๐Ÿ˜šโœจ๐Ÿ’• #iskralawrence #everyBODYisbeautiful wearing @primark styled by @chloefashed makeup @athena_skouvakis
โœจ๐Ÿ’ƒ๐Ÿผ had so much fun getting sweaty & dancing @kpdancebody thank you so much @selfmagazine @joycemarg for inviting me๐Ÿ™Œ๐Ÿ˜šโœจ๐Ÿ’• wearing all @aerie #iskralawrence #everyBODYisbeautiful
โœจjust wrapped day 3 w @aerie can't wait for you to see what we have in store๐Ÿ˜‹๐Ÿ˜‹๐Ÿ˜‹ thanks to the whole team I seriously love you allโค๏ธ makeup by my darling @cdaymakeup the whole outfit is #AerieReal & kicks by @merceramsterdam ๐Ÿ˜šโœจ๐Ÿ’• #iskralawrence #everyBODYisbeautiful no filter or photoshop cus the REAL you is good enough ๐ŸŒŸ
โœจ๐Ÿฐ uploaded a new vid๐Ÿ“ฝ to @therunwayriot talking about my fave clothing (crop tops obvs๐Ÿ™„) ๐Ÿ˜‚๐Ÿ™ˆ and why I feel confident..not ๐Ÿ’ฏ sure how to explain it lol so if you wanna check it out ๐Ÿ‘†๐Ÿผlink in my bio๐Ÿ‘†๐Ÿผ๐Ÿ˜‹ #iskralawrence #flashbackfriday #everyBODYisbeautiful ๐ŸŒŸwearing some faves from @michaelmavenofficial & handmade kicks from @natalia_mazzitelli ๐Ÿ™๐Ÿผ
โœจ๐Ÿ’• I'm honoured to have written for @time @motto I would love it if you took the time to read my story and why I took a stand against the body shamers.๐Ÿšซ link to my article in in my bio๐Ÿ‘†๐Ÿผ๐Ÿ‘†๐Ÿผ๐Ÿ‘†๐Ÿผ ๐Ÿ™๐Ÿผthank you so so much for all your support I hope this article can shine a light on what I do and hope to achieve with your help our voices can make a positive impact๐ŸŒŸโœจ๐Ÿ’• ILY all ๐Ÿ˜š๐Ÿฆ„ #iskralawrence #everyBODYisbeautiful wearing @aerie and pic by @andrewbuda styling @erincrittling HM @pattybellmakeup
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