Patagonia is donating every penny made from Black Friday sales to help save the planet

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Patagonia, the high-end outdoor clothing retailer, is donating its entire Black Friday sales to grassroots environmental organisations around the world.

Patagonia reported a "record-breaking" $10 million in Black Friday sales — about five times higher than expected — and said it will give every penny to nonprofits fighting "to protect our air, water and soil for future generations. The science is telling us loud and clear: We have a problem."

The idea for the initiative came about after the US presidential election, company spokeswoman Corley Kenna toldThe Huffington Post.

During the presidential campaign, Donald Trump called climate change a "hoax" and vowed to stop spending money on programs that help vulnerable nations adapt to climate impacts.

He also pledged to cancel the Paris Climate Agreement — though recently said he had "an open mind".

"By getting active in communities, we can raise our voices to defend policies and regulations that will protect wild places and wildlife, reduce carbon emissions, build a modern energy economy based on investment in renewables, and, most crucially, ensure the United States remains fully committed to the vital goals set forth in the Paris Agreement on climate change," Patagonia said.

13 PHOTOS
Global warming, climate change impacting Patagonia's massive glaciers
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Global warming, climate change impacting Patagonia's massive glaciers
SANTA CRUZ PROVINCE, ARGENTINA - NOVEMBER 29: Ice calves from the Northern wall of the Perito Moreno glacier in Los Glaciares National Park, part of the Southern Patagonian Ice Field, on November 29, 2015 in Santa Cruz Province, Argentina. Certain areas of glacial ice take on a bluish hue due to light refraction. The Southern Patagonian Ice Field is the third largest ice field in the world. The majority of the almost 50 large glaciers in Los Glaciares National Park have been retreating during the past fifty years due to warming temperatures, according to the European Space Agency (ESA). The United States Geological Survey (USGS) reports that over 68 percent of the world's freshwater supplies are locked in ice caps and glaciers. The United Nations climate change conference begins November 30 in Paris. (Photo by Mario Tama/Getty Images)
SANTA CRUZ PROVINCE, ARGENTINA - NOVEMBER 28: Runoff cascades from the edge of Heim glacier in Los Glaciares National Park, part of the Southern Patagonian Ice Field, the third largest ice field in the world, on November 28, 2015 in Santa Cruz Province, Argentina. The majority of the almost fifty large glaciers in the park have been retreating over the past fifty years due to warming temperatures, according to the European Space Agency (ESA). The United States Geological Survey reports that over 68 percent of the world's freshwater supplies are locked in icecaps and glaciers. The United Nations climate change conference begins November 30 in Paris. (Photo by Mario Tama/Getty Images)
SANTA CRUZ PROVINCE, ARGENTINA - NOVEMBER 27: The Perito Moreno glacier stands in Los Glaciares National Park, part of the Southern Patagonian Ice Field, the third largest ice field in the world, on November 27, 2015 in Santa Cruz Province, Argentina. Certain areas of glacial ice take on a blueish hue due to light refraction. The majority of the almost fifty large glaciers in the park have been retreating over the past fifty years due to warming temperatures, according to the European Space Agency (ESA). The United States Geological Survey (USGS) reports that over 68 percent of the world's freshwater supplies are locked in icecaps and glaciers. The United Nations climate change conference begins November 30 in Paris. (Photo by Mario Tama/Getty Images)
SANTA CRUZ PROVINCE, ARGENTINA - NOVEMBER 28: Runoff cascades from the edge of Heim glacier in Los Glaciares National Park, part of the Southern Patagonian Ice Field, the third largest ice field in the world, on November 28, 2015 in Santa Cruz Province, Argentina. The majority of the almost fifty large glaciers in the park have been retreating over the past fifty years due to warming temperatures, according to the European Space Agency (ESA). The United States Geological Survey reports that over 68 percent of the world's freshwater supplies are locked in icecaps and glaciers. The United Nations climate change conference begins November 30 in Paris. (Photo by Mario Tama/Getty Images)
SANTA CRUZ PROVINCE, ARGENTINA - NOVEMBER 27: The Perito Moreno glacier stands in Los Glaciares National Park, part of the Southern Patagonian Ice Field, the third largest ice field in the world, on November 27, 2015 in Santa Cruz Province, Argentina. The majority of the almost fifty large glaciers in the park have been retreating over the past fifty years due to warming temperatures, according to the European Space Agency (ESA). The United States Geological Survey (USGS) reports that over 68 percent of the world's freshwater supplies are locked in icecaps and glaciers. The United Nations climate change conference begins November 30 in Paris. (Photo by Mario Tama/Getty Images)
SANTA CRUZ PROVINCE, ARGENTINA - NOVEMBER 29: The Perito Moreno glacier stands in Los Glaciares National Park, part of the Southern Patagonian Ice Field, on November 29, 2015 in Santa Cruz Province, Argentina. Certain areas of glacial ice take on a bluish hue due to light refraction. The Southern Patagonian Ice Field is the third largest ice field in the world. The majority of the almost 50 large glaciers in Los Glaciares National Park have been retreating during the past fifty years due to warming temperatures, according to the European Space Agency (ESA). The United States Geological Survey (USGS) reports that over 68 percent of the world's freshwater supplies are locked in ice caps and glaciers. The United Nations climate change conference begins November 30 in Paris. (Photo by Mario Tama/Getty Images)
SANTA CRUZ PROVINCE, ARGENTINA - NOVEMBER 28: An iceberg broken off from a melting glacier floats in Lake Argentino, which holds runoff water from the Southern Patagonian Ice Field, the third largest ice field in the world, on November 28, 2015 in Santa Cruz Province, Argentina. The majority of the almost fifty large glaciers in the surrounding Los Glaciares National Park have been retreating over the past fifty years due to warming temperatures, according to the European Space Agency (ESA). The United States Geological Survey reports that over 68 percent of the world's freshwater supplies are locked in icecaps and glaciers. The United Nations climate change conference begins November 30 in Paris. (Photo by Mario Tama/Getty Images)
SANTA CRUZ PROVINCE, ARGENTINA - NOVEMBER 29: Melting glacial ice floats in Los Glaciares National Park, part of the Southern Patagonian Ice Field, on November 29, 2015 in Santa Cruz Province, Argentina. Certain areas of glacial ice take on a bluish hue due to light refraction. The Southern Patagonian Ice Field is the third largest ice field in the world. The majority of the almost 50 large glaciers in Los Glaciares National Park have been retreating during the past fifty years due to warming temperatures, according to the European Space Agency (ESA). The United States Geological Survey (USGS) reports that over 68 percent of the world's freshwater supplies are locked in ice caps and glaciers. The United Nations climate change conference begins November 30 in Paris. (Photo by Mario Tama/Getty Images)
SANTA CRUZ PROVINCE, ARGENTINA - NOVEMBER 28: An iceberg broken off from a melting glacier floats in Lake Argentino, which holds runoff water from the Southern Patagonian Ice Field, the third largest ice field in the world, on November 28, 2015 in Santa Cruz Province, Argentina. Certain areas of glacial ice take on a blueish hue due to light refraction. The majority of the almost fifty large glaciers in the surrounding Los Glaciares National Park have been retreating over the past fifty years due to warming temperatures, according to the European Space Agency (ESA). The United States Geological Survey reports that over 68 percent of the world's freshwater supplies are locked in icecaps and glaciers. The United Nations climate change conference begins November 30 in Paris. (Photo by Mario Tama/Getty Images)
SANTA CRUZ PROVINCE, ARGENTINA - NOVEMBER 29: Melted glacial ice floats in Los Glaciares National Park, part of the Southern Patagonian Ice Field, on November 29, 2015 in Santa Cruz Province, Argentina. Certain areas of glacial ice take on a bluish hue due to light refraction. The Southern Patagonian Ice Field is the third largest ice field in the world. The majority of the almost 50 large glaciers in Los Glaciares National Park have been retreating during the past fifty years due to warming temperatures, according to the European Space Agency (ESA). The United States Geological Survey (USGS) reports that over 68 percent of the world's freshwater supplies are locked in ice caps and glaciers. The United Nations climate change conference begins November 30 in Paris. (Photo by Mario Tama/Getty Images)
SANTA CRUZ PROVINCE, ARGENTINA - NOVEMBER 29: The Perito Moreno glacier stands in Los Glaciares National Park, part of the Southern Patagonian Ice Field, on November 29, 2015 in Santa Cruz Province, Argentina. Certain areas of glacial ice take on a bluish hue due to light refraction. The Southern Patagonian Ice Field is the third largest ice field in the world. The majority of the almost 50 large glaciers in Los Glaciares National Park have been retreating during the past fifty years due to warming temperatures, according to the European Space Agency (ESA). The United States Geological Survey (USGS) reports that over 68 percent of the world's freshwater supplies are locked in ice caps and glaciers. The United Nations climate change conference begins November 30 in Paris. (Photo by Mario Tama/Getty Images)
SANTA CRUZ PROVINCE, ARGENTINA - NOVEMBER 28: Runoff cascades from the edge of Heim glacier in Los Glaciares National Park, part of the Southern Patagonian Ice Field, the third largest ice field in the world, on November 28, 2015 in Santa Cruz Province, Argentina. The majority of the almost fifty large glaciers in the park have been retreating over the past fifty years due to warming temperatures, according to the European Space Agency (ESA). The United States Geological Survey reports that over 68 percent of the world's freshwater supplies are locked in icecaps and glaciers. The United Nations climate change conference begins November 30 in Paris. (Photo by Mario Tama/Getty Images)
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