Bud Light is hiding 37K golden cans to give away free Super Bowl tickets for life

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What's the equivalent of a golden ticket to Willy Wonka's chocolate factory for sports fanatics?

That's a simple one.

SEE ALSO: Chains like Buffalo Wild Wings and Papa John's should be worried about the NFL

How about a golden ticket to the Super Bowl for the rest of your life?

But since we're talking football here, the lucky ticket isn't in fact a ticket at all.

Anheuser-Busch is taking it to the next level by hiding 37,000 golden beer cans across the packs of Bud Light across the country.

The packs will hit stores on November 28 and hopefuls will have the chance to win the cans up until January 13th.

Ranking the last 10 Super Bowls:

11 PHOTOS
Ranking the last 10 Super Bowls
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Ranking the last 10 Super Bowls

10. Super Bowl XLVIII: Seattle defeats Denver 43-8

Regardless of who you were pulling for in this one (unless you're a Seahawks fan) this was indisputably the worst Super Bowl in recent memory. From the opening snap, it was an all-out onslaught by Seattle. Hopefully for Peyton Manning, this year's game goes a little differently.

(Photo by Kevin C. Cox/Getty Images)

9. Super Bowl XLI: Indianapolis defeats Chicago 29-17

Otherwise known as the time Rex Grossman played in a Super Bowl, 2007's big game -- aside from acting as Peyton Manning's lone championship -- was mostly forgettable. The Bears logged just three points over the final three quarters, and Indy, favored by seven, covered the spread.

(Photo by Gary W. Green/MCT/MCT via Getty Images)

8. Super Bowl XLI: Pittsburgh defeats Seattle 21-10

In Jerome Bettis' final NFL game, he went out a champion. Ben Roethlisberger, in just his second season, earned his first Super Bowl ring, in a game that was relatively low-scoring -- but did include Antwaan Randle El's heroic touchdown pass to Hines Ward.

(Photo by Harry How/Getty Images)

7. Super Bowl XLV: Green Bay defeats Pittsburgh 31-25

Aaron Rodgers' only championship to date came against a 12-4 Steelers team. He went for 304 yards and threw three touchdowns without getting intercepted, while Jordy Nelson racked up 140 yards on nine catches. 

(AP Photo/Paul Sancya)

6. Super Bowl XLIV: New Orleans defeats Indianapolis 31-17

In the game that brought a championship to New Orleans after the city endured so much heartbreak years earlier, the Saints knocked off Peyton Manning's Colts. Sean Peyton's daring onside kick after halftime rests as one of the boldest playcalls in Super Bowl history.

(AP Photo/Eric Gay)

5. Super Bowl XLVI: NY Giants defeat New England 21-17

It wasn't quite as exhilarating as the previous time New York knocked off the Patriots, but an unexpected, come-from-behind victory against a favored New England team provided football fans with a great product on Super Bowl Sunday, 2012.

(AP Photo/David J. Phillip)

4. Super Bowl XLVII: Baltimore defeats San Francisco 34-31

Super Bowl MVP, Joe Flacco. The dream became a reality in February 2013, when Baltimore knocked off Colin Kaepernick's 49ers in the infamous blackout Super Bowl. Ray Lewis went out a champion in his final NFL game.

(AP Photo/Matt Slocum, FIle)

3. Super Bowl XLIII: Pittsburgh defeats Arizona 27-23

This one featured James Harrison's classic 99-yard fumble recovery, Santonio Holmes' epic touchdown grab and an ill-fated, yet still exciting, Cardinals rally in the final quarter.

(AP Photo/Matt Slocum)

2. Super Bowl XLII: NY Giants defeat New England 17-14

The day David Tyree's name went down in Giants history -- and Super Bowl history -- forever. New York spoiled the Patriots' attempt at an undefeated, 19-0 season -- something nobody has come close to completing since. 

(AP Photo/Charlie Riedel/FILE)

1. Super Bowl XLIX: New England defeats Seattle 28-24

The most thrilling Super Bowl of the last decade is also the most recent. Malcolm Butler's last-second interception to fend off the Seahawks' attempt at a go-ahead score will forever live in Patriots lore, as Tom Brady clinched his fourth championship.

(Photo by Focus on Sport/Getty Images)

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The eligible cases will be Super Bowl-themed, featuring the words "Strike Gold" on the packaging, which will span 18, 24, and 30-can boxes of 12 oz. Bud Lights.

California is the only state where the special-edition cans won't be sold.

If your lucky enough to find yourself with a golden can, it doesn't mean an automatic win, unfortunately.

In order to win a pair of Super Bowl tickets for life (up to 51 years), hopefuls can take a picture with their golden can and post to Facebook, Instagram, Twitter and BudLight.com using the hashtags #Sweeps and #SBTix4Life.

Six winners will be chosen each week to win a pair of season tickets for the NFL team of their choice, with one grand prize winner being chosen the week of January 13, 2017 (Super Bowl week of course) to win a pair of Super Bowl tickets for life.

So if you needed an excuse to grab one extra case of your favorite beer after work this week, consider yourself in luck.

May the odds "beer" ever in your favor!

RELATED: The 10 worst QBs to win a Super Bowl

11 PHOTOS
The 10 most boring Super Bowls ever
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The 10 most boring Super Bowls ever

Super Bowl XXVII: Cowboys 52, Bills 17

Stripping Leon Lett before he pranced into the end zone was the only positive memory from this game for Bills fans. The score was barely close after the first quarter, as Dallas took this one easily.

(Photo by Focus on Sport/Getty Images)

Super Bowl XXII: Redskins 42, Broncos 10

1988's big game was a snooze fest. The Skins poured on a whopping 35 points in the second quarter to go up 35-10 at half -- and then took their foot off the gas the rest of the way.

(Photo by Focus on Sport/Getty Images)

Super Bowl XVIII: Raiders 38, Redskins 9

Four years before Washington trampled over Denver, they were on the receiving end of a similar beating at the hands of Oakland. The Skins managed to get just one touchdown on the board.

(Allsport)

Super Bowl I: Packers 35, Chiefs 10

Aside from historic reasons, the first Super Bowl ever was hardly impressive. The game itself wasn't very entertaining, with Kansas City going scoreless in the second half.

(Kidwiler Collection/Diamond Images)

Super Bowl XXVI: Redskins 37, Bills 24​

The final score of this one isn't at all indicative of how the game went. The dominant Skins unit dominated Buffalo all the way through, until the Bills added a few garbage time scores in the closing minutes.

(Photo by Rogers Photo Archive/Getty Images)

Super Bowl VI: Cowboys 24, Dolphins 3

In addition to being the only team to complete a perfect season with a Super Bowl victory, Miami is also the only team to never score a touchdown in the big game.

(Photo by Focus on Sport/Getty Images)

Super Bowl XXIX: 49ers 49, Chargers 16

The 49ers poetically scored 49 points in a Super Bowl win, but it made for a brutal game to watch. San Fran poured it on early and often, and San Diego just couldn't keep up.

(Photo by Focus on Sport/Getty Images)

Super Bowl XXXV: Ravens 34, Giants 7

The Giants have enjoyed Super Bowl success over the last few years, but not before they were brutally embarrassed by the Baltimore Ravens in Super Bowl 35.

(RHONA WISE/AFP/Getty Images)

Super Bowl XLVIII: Seahawks 43, Broncos 8

This one's definitely still fresh in Broncos fans' minds. The game that opened with a botched Denver snap for two Seahawks points ended in a route -- and Peyton Manning is hoping for a far different result this Sunday.

(Photo by Tom Pennington/Getty Images)

Super Bowl XXIV: 49ers 55, Broncos 10

The Broncos appear on the wrong end of this list once again, this time in the 1990 installment of the game. The Niners were favored by 12, and more than covered the spread in an all-out trouncing.

(Rick Stewart via Getty Images)

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