The Amazon Prime symbol probably doesn't mean what you think it does

Before you go, we thought you'd like these...
Before you go close icon

What do you think when you see the Amazon Prime logo on a product?

Most people, even the most devoted Amazon users, will think it's a verified seller affiliated with the ecomm giant -- but that's not necessarily the case, according to Fred Dimyan, co-founder of Potoo Marketing.

Just because a Prime logo is present, Dimyan says, doesn't mean it's sold by Amazon. In actuality, any of Amazon's 3 million marketplace sellers can use the Amazon warehouse to house and ship their items and get the so-called "coveted" mark on its products.

"Don't make the assumption that every item you buy on Amazon is going to be real and genuine. Investigate it like you'd be buying it on eBay," he said. "Understand that there's a marketplace out there."

13 PHOTOS
Best-selling items on Amazon under $50
See Gallery
Best-selling items on Amazon under $50

LEGO City Town Advent Calendar Building Kit: $29.94

BUY IT
Crest 3D White Luxe Whitestrips Professional Effects: $39.00
BUY IT

Cards Against Humanity: $25.00

BUY IT
All-New Amazon Echo Dot (2nd Generation): $49.99
BUY IT
Marvel's Captain America, Civil War: $19.96
BUY IT
Beauty and the Beast, 25th Anniversary Edition: $22.99
BUY IT
Amazon Fire TV stick: $39.99
BUY IT
RTIC Tumbler: $14.23
BUY IT
Rubbermaid Easy Find Lids Food Storage Container: $15.99
BUY IT
The Girl on the Train by Paula Hawkins: $9.60
BUY IT
Born to Run by Bruce Springsteen: $19.50
BUY IT
Disney Tsum Tsum Advent Calendar: $39.95
BUY IT
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

While Amazon vets all distributors which products it sells directly, third-party sellers can be a gamble. If you're not buying from Amazon directly, Dimyan recommends buying from the manufacturer directly or an authorized vendor.

Despite the company's reputable standing, counterfeit items do exist on Amazon, especially when it comes to best-selling items, namely, Apple products. Both Amazon and Apple police their items and are constantly monitoring offerings in the marketplace for items being sold outside of the catalog.

But in such a large, complex market, items frequently fall through the cracks, so if you do discover a counterfeit item in your Amazon Prime box, Dimyan suggests two actions.

"Utilize Amazon's return policy, and report on it," he said. "When Amazon receives a report that something is fake or counterfeit, Amazon then investigates that person's inventory and then acts on it if it's found to be true. If consumers don't report it, Amazon doesn't know."

Now that you're ready for holiday shopping, check out the best holiday gifts under $25:

11 PHOTOS
Holiday gifts under $25
See Gallery
Holiday gifts under $25
For your golf-loving dad ...
BUY IT
For your brother that loves to camp ...
BUY IT
For your caffeine-addicted coworker ... 
BUY IT
For your niece into the latest beauty trends ... 
BUY IT
For your sister on a health kick ...
BUY IT
For your cousin that loves to hike ...
BUY IT
For your J.K. Rowling-obsessed nephew ...
BUY IT
For your roommate who loves a good 'Spa Day' ...
BUY IT
For your aunt who loves Megyn Kelly ... 
BUY IT
And lastly... because who doesn't love an Amazon gift card?
BUY IT
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners