UK companies are already rolling out their heartfelt Christmas commercials

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In the U.S. the best commercials of the year are unveiled during the Super Bowl. But in the U.K., those commercials run during the Christmas season.

Hilarious and heart-warming ads are already starting to hit TV screens across the pond. Department stores aim to make the most viral ad, racking up millions of views and hundreds of thousands of shares online.

The most viral offering so far this year comes from John Lewis. It depicts Buster the boxer who just can't wait to enjoy the trampoline that was meant for the kid in his family. It already has over 10 million views on YouTube.

But another commercial from Marks & Spencer is sure to tug at some heart strings. It features Mrs. Claus helping a mischievous child make amends for acting up all year by getting his sister a new pair of shoes.

It makes sense why they'd save their big ads for Christmas. For one, their favorite sport, Premier League soccer, has no big final game that everyone in the country sits down to watch.

And when you think about it, the logic behind Super Bowl commercials is a bit strange. Why try to sell people beer and chips when they're probably already eating and drinking at their game day gathering.

But Christmas season is also a perfect time to air ads. Obviously people are looking for places to buy presents. And you can play them for weeks without the massive costs of a Super Bowl spot.

That's not to say British companies are skimping on ad buys. They're expected to spend 5.6 billion pounds, or more than $7 billion, to buy TV commercial space.

RELATED: These are the top U.S. destinations for the holidays:

21 PHOTOS
20 most popular U.S. destinations for Thanksgiving and Christmas
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20 most popular U.S. destinations for Thanksgiving and Christmas

20. Atlanta, Georgia

(Getty Images/Flickr RF)

19. Fort Lauderdale, Florida

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18. Detroit, Michigan

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17. New York City (LaGuardia Airport)

(Manhattan skyline at sunset, New York City)

16. Tampa, Florida

(Richard Cummins via Getty Images)

15. Dallas, Texas

(Dan Huntley Photography via Getty Images)

14. Minneapolis, Minnesota

(John Elk via Getty Images)

13. Los Angeles, California

(Cameran Ashraf via Getty Images)

12. Boston, Massachusetts

(Jean-Pierre Lescourret via Getty Images)

11. Charlotte, North Carolina

(Jumper via Getty Images)

10. Denver, Colorado

(Danita Delimont via Getty Images)

9. Philadelphia, Pennsylvania

(Tony Shi Photography via Getty Images)

8. Las Vegas, Nevada

(Ron_Lane via Getty Images)

7. San Francisco, California

(Fuse via Getty Images)

6. Seattle, Washington

(Philip Kramer via Getty Images)

5. Phoenix, Arizona 

(Dreamframer via Getty Images)

4. Chicago, Illinois

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3. New York City (JFK Airport)

(Patrizio Martorana via Getty Images)

2. Newark, New Jersey

(Walter Bibikow via Getty Images)

1. Orlando, Florida

(Arrangements-Photography via Getty Images)

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