People around the country are lighting New Balance shoes on fire to protest Trump

Before you go, we thought you'd like these...
Before you go close icon

Talk about a PR nightmare when post-election tensions are already at what might be a record high.

It's not uncommon for retail brands to accidentally find themselves in the middle of controversial crossfire when it comes to politics.

SEE ALSO: Donald Trump has just updated his Twitter bio

But it looks like New Balance just found itself being literally trashed – and in the midst of actual fire.

New Balance's VP of public affairs, Matt LeBretton, was quoted (via Twitter) by Wall Street Journal reporter Sara Germano as saying the following:

Dozens of angry New Balance owners took it to Twitter to show their distaste with the company for what they took as an open declaration of support for Trump.

There was no holding back – from chucking sneakers out windows, throwing them into the trash and worst of all, lighting them on fire.

Take a look at their reactions below:

34 PHOTOS
Anti-New Balance tweets
See Gallery
Anti-New Balance tweets
.@NewBalance is the first major sportswear company to publicly back president-elect Donald Trump:… https://t.co/Kfiyg2kYst
.@SoleCollector @newbalance https://t.co/9AFPnw6doF
@SoleCollector @newbalance good to know. I made a little bonfire tonight :) https://t.co/yOdCTbQgac
@SoleCollector @newbalance https://t.co/6dROPnmYdm
@SoleCollector @newbalance https://t.co/FA284sAdfe
@SoleCollector @newbalance https://t.co/i8IdsxzMu4
@SoleCollector @newbalance https://t.co/DAtVuN5Qnp
@SoleCollector @newbalance https://t.co/r3j6sXsdAP
@SoleCollector 🖕🏾@newbalance https://t.co/65wQ69grvq
@SoleCollector @newbalance let's just pretend like they flushed 💩👟🚽 https://t.co/DWjkPLTw2l
@MMArtinitus @tabgirl @SoleCollector @newbalance https://t.co/RqATjNBalu
@SoleCollector @newbalance https://t.co/HO6FWKNTjc
@SoleCollector @newbalance https://t.co/8iYJr7IEEB
@SoleCollector @newbalance https://t.co/90kX5fsxav
Sad day @SoleCollector @NewBalance https://t.co/g3ZSc6ot9a
@SoleCollector @newbalance https://t.co/WOcCki3dbl
@SoleCollector @newbalance @MessyMessican https://t.co/NZ3D9lgm99
@SoleCollector @newbalance Bet https://t.co/EF7hAMqPix
@SoleCollector @newbalance https://t.co/B4fGaoF1vX
@SoleCollector @newbalance Leaving these here. #philly https://t.co/xy0AciflTp
@SoleCollector @newbalance https://t.co/KeHFX9Kot5
@SoleCollector @newbalance https://t.co/R1YyYhHJAi
Bye @SoleCollector @newbalance https://t.co/coPJFgpCyd
@SoleCollector @newbalance https://t.co/yEjoDs2qci
.@SoleCollector @newbalance threw mine out the window https://t.co/Pmns1CdUr4
@SoleCollector @newbalance https://t.co/avQUKvSkTq
@SoleCollector @newbalance @DMVFollowers https://t.co/jLe8V8JkcJ
@SoleCollector @newbalance Well looks like these will be my last pair. https://t.co/fSxfkINw7d
@SoleCollector @newbalance https://t.co/ECrfIzxzfO
.@SoleCollector I can't support ignorant and small minded companies like @newbalance https://t.co/6VvYY6761I
@SoleCollector @newbalance https://t.co/gPaKyvJ5cr
@SoleCollector @SoleCollector @newbalance WELP https://t.co/24dAswWVIS
@Jennielizeth_ @SoleCollector @newbalance i actually liked these shoes :/ https://t.co/pQ6RgXYCjR
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

LeBretton's comments aren't necessarily a surprise when it comes to New Balance's history with opposing Obama administration-enacted policies, particularly the Trans Pacific Partnership.

New Balance has openly (and very vocally) opposed the Trans Pacific Partnership throughout the time of the Obama administration, once telling the Boston Globethat:

"The chances of the Department of Defense buying shoes that are made in the U.S.A. are slim to none while Obama is president."

This was in reference to LeBretton having "accused the Pentagon of backing out of an agreement to outfit troops with New Balance sneakers," according to Newsweek.

If you haven't put two and two together, President-elect Trump staunchly opposes the TPP, and thus the tweet comes full circle.

New Balance has since tweeted an ambiguous statement in response:

As if this election cycle couldn't get anymore bizarre, it now looks like we've unveiled where the intersection between sneakers and politics lies– and it's looking to be a rather volatile intersection at that.

RELATED: Funniest tweets from the 2016 election

19 PHOTOS
Funniest tweets from the 2016 election
See Gallery
Funniest tweets from the 2016 election
Waiting on Election results like https://t.co/4elYh2O7Ic
my son is voting for the first time i'm so proud https://t.co/Wka7HoyIV5
Hey, @IZOD. Let me know if you need another model. #myvote2016 https://t.co/Jm5cWJM0cc
Tfw you're worried you might witness the end of the American experiment but you're also a Very Good Dog. https://t.co/EjW24gOeBY
Bad news. CBS canceled the election because it wasn't popular with test audiences. They said there weren't any sympathetic characters.
"How did we let these clowns come this close to presidency" asks a nation on its 6th month of mourning a gorilla https://t.co/c4Vjq05SQh
Why is this screenshot from a Hillary campaign video the funniest thing I've ever seen https://t.co/21FbTs3kHb
This is absolutely the only way the first vote could have been registered in this election. https://t.co/qhoJ4AJe0q
PREDICTION: By this time tomorrow, Trump will scream "This is all YOUR fault!" at an antique mirror, then hurl a golden chalice at it
1,456 DAYS UNTIL ELECTION DAY 2020
Canada watches the US election from across the border https://t.co/67OR9NlLsT
bill: hey hill check this out hillary hey hillary hill hey hillary check this out hillary look what i hill hillary https://t.co/MAbRFW1yeY
#ElectionDay https://t.co/CRYwtkBOP4
I can't imagine going to any election night party that doesn't offer each guest a pillow to scream into for five straight hours.
Emma Watson wrote a note urging Americans to vote. She didn't spend her childhood fighting a dark lord so we could elect one.
it's been a long election. thank you @vine for giving me one of my favorite moments https://t.co/m4HyE3Owe2
*puts down slice of pizza* I'm viral sensation Pizza Rat. If I can drag this thing all the way home, you can drag yourself to the polls tomo
If Clinton wins Florida, this race will go faster than a Hamilton ticket at face value.
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

More on AOL.com:
PepsiCo CEO: Employees are scared for their safety after Trump's election
Jeff Bezos congratulates Trump and wishes him 'great success' in a huge reversal of tone
Macy's CEO: Donald Trump's menswear line is still banned from our stores (M)

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners