According to Fast Company, the 120-piece collection includes a minimalist bookshelf, LED pendant lights, upholstered pouf ottomans, lounge chairs, hand-tufted wool rugs, and much more that hasn't been announced yet.
The collection will go on sale December 27 at Target and Target.com.
The line's aesthetic was inspired by the modern movement, which features flat or monochrome colors, little use of wood textures, organic or rounded shapes, and an emphasis on function.
TargetThat style, along with the low price point, will put Target and Dwell on a competitive playing field with furniture giant IKEA, which has relied heavily on the modern look throughout its history. Target's partnership with Dwell could even give it a unique edge over IKEA's catalog, since the new line makes designs that would ordinarily be reserved for high-end pieces available to consumers who don't have thousands to spend.
The collaboration is also likely to be as big a brand-building opportunity for Dwell as it was for Faribault Woolen Mills, Marimekko, and TOMS — which have all created designer partnerships with Target as well.
Created by famed Japanese designer Noboru Nakamura, the Poäng chair is one of the most iconic IKEA products of all time. It recently celebrated its 40th birthday with a limited-edition frame and six new covers.
Style, quality, and an affordable price point helped the Poäng chair stand the test of time.
1. The Billy bookcase is the most ubiquitous piece of IKEA furniture.