A hugely popular but largely ignored global cuisine is now worth $20 billion in America

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Halal food is taking over the US.

Sales of food prepared according to Islamic law are expected to hit $20 billion this year, from restaurants to supermarkets, reports Bloomberg. That figure, from the Islamic Food and Nutrition Council of America, is up 33% since 2010.

Where's the growth coming from? According to Bloomberg, it is due to both the quickly growing US Muslim population and younger customers eager to try new types of food.

Whole Foods ranks halal as one of its fastest-growing categories, and has been running Ramadan promotions since 2011. According to Adnan Durrani, CEO of Whole Foods' supplier American Halal Co., about 80% of customers who buy his Saffron Road brand buy it for the food's quality, not religious reasons.

halal guysYelp/Truc T.

Halal food is also catching on in the restaurant space. In the last few years, the Halal Guys have gone from a New York City street cart serving gyros and other meaty dishes to a franchise with 200 units in development worldwide.

If the halal trend continues to grow, it has the potential the next "kosher" — a designation that indicates better treatment of animals, as well as special preparations related to a specific religion.

Thanks to the rising Muslim population, with projected figures indicating there will be 8.1 million Muslims in the US by 2050, and an increasing demand for ethically-produced food, halal food seems likely to only get hotter. In other words, if you haven't tried halal food yet, you probably will in coming years.

RELATED: 11 ways to save at Whole Foods

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11 ways to save at whole foods

Be wary of dairy in glass containers

If you grab milk or cream from a glass bottle, you'll be charged for the price of the bottle in addition to its contents. If you must purchase the glass bottle version of the product, be sure to bring it back to Whole Foods next time you're shopping and customer service will give you a voucher.

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Bring your own bags

Whole Foods will offer you a five to 10 cent discount from your total for bringing your own bag.

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Don’t buy Whole Foods pre-packaged containers of fruits and veggies

You'll end up paying way more and receiving way less. Always opt for the full version of the fruit or vegetable and prepare it yourself.

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Take advantage of bulk meat deals

Deals on bulk amounts of certain meats vary from location to location. Ask the butcher about what bulk meat deals your local Whole Foods is offering.

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Look for bright yellow tags

Special deals (that only last for a few days or a week) are unadvertised outside of the store but can be found while shopping by their bright yellow tags.

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Check out specialty online coupons

You can enter your local Whole Foods store online and print off coupons and deals that are specific to your local Whole Foods--some coupons are valid for up to three months. 

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Buy cases of products you like and save 10 percent

Whether it's protein bars or wine, Whole Foods will discount a case-sized version of your product for 10 percent, a well worth it investment if it's a product your consuming often.

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Shop the Friday-only sales

Stores will offer specialty Friday-only sales that can offer you major one-day savings.

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Shop the Whole Foods 365 value brand

The store's value brand is extremely well-priced and will offer you the healthiest version of discounted products, as there will be a significantly lower amount of preservatives than other discount brands, according to Whole Foods.

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"Like" your local Whole Foods' Facebook page for news on special deals and discounts

Deals will vary from store to store and are always advertised through social media.

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Bring your own containers when shopping the bulk section

When weighing your bulk purchase at checkout, Whole Foods will subtract the price of the weight of your container if you bring your own from home instead of using the ones provided in the store.

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