7 recent controversial logo changes

Before you go, we thought you'd like these...

An iconic logo is crucial for brands when attracting new customers and keeping existing ones, so it's essential that consumers feel a positive association towards these images.

A trademark symbol represents a brand's unique identity, and customers trust these icons to deliver the same high value with every product or service. So you can imagine when companies alter these widely recognized icons, consumers have something to say about it.

Big brands like Uber, AirBnB, Verizon, Google, Yahoo, Microsoft and Twitter have all undergone logo variations in the past few years -- but not without some major backlash. You may remember the headlines surrounding the recent Google logo font change or AirBnB's total logo makeover last year. Uber underwent a radical rebranding in February, which received an overflow of negative feedback from customers.

View photos of 7 controversial company logo changes:

15 PHOTOS
controversial changed logos
See Gallery
7 recent controversial logo changes
Photo: Uber
Photo: Uber
Photo: AirBnB
Photo: AirBnB
Photo: Google
Photo: Google
Photo: Twitter
Photo: Twitter
Photo: Microsoft
Photo: Microsoft 
Photo: Verizon
Photo: Verizon
Photo: Yahoo
Photo: Yahoo
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

Whether it be a subtle image tweak, font change, or a drastic design overhaul, when brands made these logo changes, consumers noticed -- and it wasn't always a good thing.

Tons of companies and teams also have hidden meanings in their logos that you may not see at first glance. For example, did you know there's a sneaky Hershey's kiss image hiding in the Hershey's logo?

Check out crafty hidden logos here:

22 PHOTOS
Hidden logos
See Gallery
7 recent controversial logo changes
(Just kidding)
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

Watch the story behind Google's logo change below:
A Closer Look at Google's New Logo


More from AOL.com:
McDonald's trademarks a new slogan: 'The Simpler the Better'
Red Robin is making the Ramen Burger available nationwide
The world's top 10 companies, ranked by reputation

Read Full Story

People are Reading