The visionary music mogul, who already has collaborated with such brands as Comme des Garcons, Moncler, Uniqlo, G-Star Raw, Happy Socks and Adidas Stan Smith, is adding another high-profile partnership to his résumé by joining forces with the popular gourmet chain. Williams will work with his family on a new product line, scheduled to debut in stores in 2017.
Dubbed "The Williams Family Kitchen," the line will showcase specialty products based on Williams' authentic family recipes. Williams announced the news himself this week at a Dean & DeLuca store in Bangkok along with his father, Pharoah, CEO Sorapoj Techakraisri and vice chairman Charles Finch.
"It was an honor to help my dad turn his cooking pastime into a business with this Dean & DeLuca collaboration. His recipes are so good — my whole family is addicted to his cooking," noted Williams. "Our father-son agreement was that he would make food with healthier ingredients that were a better choice for his lifestyle and would essentially help add years to his life. The kitchen is where everyone hangs out to talk and eat, hence the name."
Pharrell Williams and his hats
Pharrell Williams and his hats
Pharrell Williams performs at the 57th annual Grammy Awards on Sunday, Feb. 8, 2015, in Los Angeles. (Photo by John Shearer/Invision/AP)
Left to right, Pharrell Williams, Jamie Foxx, Maya Rudolph and LL Cool J sing together onstage during the finale of "Stevie Wonder: Songs in the Key of Life - An All-Star Grammy Salute," at the Nokia Theatre L.A. Live on Tuesday, Feb. 10, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)
Pharrell Williams arrives at the 57th annual Grammy Awards at the Staples Center on Sunday, Feb. 8, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Pharrell Williams performs at LeviâsÂ® x Snoop Dogg + Friends Pre-Grammy Party held at the Hollywood Palladium on Thursday, Feb 5, 2015, in Hollywood. (Photo by Dan Steinberg/Invision for Levi's/AP Images)
In this image released by Starpix, Pharrell Williams arrives at the Z100's Jingle Ball 2014 at Madison Square Garden, Friday, Dec. 12, 2014 in New York. (AP Photo/Starpix, Aurora Rose)
Pharrell Williams arrives at "The Voice" Red Carpet Event on Monday, Dec. 08, 2014, in Los Angeles. (Photo by Richard Shotwell/Invision/AP)
Pharrell Williams performs at the KIIS FM's Jingle Ball at the Staples Center on Friday, Dec. 5, 2014, in Los Angeles. (Photo by John Shearer/Invision/AP)
Pharrell Williams attends the ceremony honoring him with a Star On The Hollywood Walk Of Fame on Thursday, Dec. 04, 2014, in Los Angeles. (Photo by Richard Shotwell/Invision/AP)
Pharrell Williams poses on his new star at the ceremony honoring him on the Hollywood Walk of Fame on Thursday, Dec., 04, 2014, in Los Angeles. (Photo by Richard Shotwell/Invision/AP)
Pharrell Williams performs on stage at CBS Radio's second annual We Can Survive concert at the Hollywood Bowl on Friday, Oct. 24, 2014, in Los Angeles. (Photo by Todd Williamson/Invision/AP)
Citi ThankYou cardmember preshow experience with Pharrell at CBS Radio's We Can Survive at the Hollywood Bowl on Friday, Oct. 24, 2014, in Los Angeles. (Photo by Todd Williamson/Invision/AP)
Pharrell Williams arrives for the GQ Men Of The Year Awards 2014 at a central London venue, London, Tuesday, Sept. 2, 2014. (Photo by Jonathan Short/Invision/AP)
Pharrell Williams performs at the Kids' Choice Sports Awards at UCLA's Pauley Pavilion on Thursday, July 17, 2014, in Los Angeles. (Photo by John Shearer/Invision/AP)
Pharrell Williams performs on the main stage at Wireless festival in Finsbury Park, north London, Friday, July 4, 2014. The first festival took place in June 2005 and was staged in Hyde Park. (Photo by Joel Ryan/Invision/AP)
Pharrell Williams arrives for the Serpentine Gallery Summer Party in Hyde Park, central London, Tuesday, July 1, 2014. (Photo by Joel Ryan/Invision/AP)
Pharrell Williams performs in the rain on NBC's "Today" show on Thursday, June 5, 2014 in New York. (Photo by Charles Sykes/Invision/AP)
US singer Pharrell Williams poses during a press conference for the exhibition "GIRL" at the Perrotin Gallery in Paris, Monday, May 26, 2014. Williams curates an exhibition encompassing around 40 art pieces, presenting their visions of femininity, muses, female creativity and freedom. The show opens on May 27 and runs through June 27, 2014. The piece behind Williams is "GIRL" by French artist Guy Limone. (AP Photo/Francois Mori)
Pharrell Williams performs at the Sprint Sound Sessions event at Webster Hall on Tuesday, April 29, 2014 in New York. (Photo by Donald Traill/Invision/AP)
Pharrell Williams performs at the 2014 Coachella Music and Arts Festival on Saturday, April 19, 2014, in Indio, Calif. (Photo by Zach Cordner/Invision/AP)
Discover More Like This
BACK TO SLIDE
Added Finch: "By partnering with a powerhouse like Pharrell, Sorapoj and I are building on Dean & DeLuca's history of excellence as a curator of some of the world's most premium products. Together we will continue to build the brand's presence in the luxury and entertainment sectors through this and similar upcoming partnerships."
Dean & DeLuca launched in New York's SoHo neighborhood in 1977 and since has expanded to outposts in North Carolina; Kansas; California; Washington, D.C.; Japan; Korea; Thailand; Dubai; Kuwait; Philippines; and Singapore. While California is noted on that list, Los Angeles has long been rumored to be the next destination of a new location. In June, several outlets, including Eater LA, posted that Dean & DeLuca has zeroed in on a Melrose Place space for a new shop, but that destination has yet to open.