Model agency launches new plus-size division ... for men

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Chiseled pecs, bulging biceps, and washboard abs are all things that come to mind when you think about male models ... until now.

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IMG, an elite model agency known for representing high-end clients like Gisele Bundchen and Gigi Hadid, is taking a bold stance against stereotypes with its new division for plus-size men, "Brawn."

"The fashion industry is evolving at an unprecedented rate," IMG Models president Ivan Bart told TODAY. "IMG Models seeks to inspire people to feel body positive, no matter their size, color, or age."

Zach Miko, a dreamy 6'6, 275-pound hunk, is the first model to sign with the agency.

And we're absolutely impressed with his first photos because they scream one word -- hot!

Oh, and don't get us started on Miko's sexy blue eyes!

And if tattoos, blue eyes, and being unapologetically manly isn't your thing, you've got to give Miko kudos for being super down to earth and loving the skin he's in.

"I mean, I'm just an everyday guy," Miko told Vogue. "I bartend, I do freelance carpentry, I'm an Eagle Scout, I have bills ... I want Brawn to relate to every man who wants to feel good about their self-esteem and self-image."

See images of Miko strutting his stuff:

5 PHOTOS
IMG launches plus-size division for men
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Model agency launches new plus-size division ... for men
What an honor to finally announce I have signed with @imgmodels I am so grateful and humbled Repost from @imgmodels using @RepostRegramApp - NOW REPRESENTING: @zachmiko! 🎉 Click the link in bio to find out more. #📷 @leonardocorredor
#bodypositivity changed my life. Every person, every size, and every shape is beautiful. #bigandtall #brawn #noBS #effyourbeautystandards
I am so unbelievably grateful for this chance with @imgmodels. Thank you so much. @leonardocorredor @leonardocorredorphotography for the incredible photos
What a wonderful life this is! #img #wwd #brawn #bodypositivity #effyourbeautystandards #bigandtall
What a day. What a life. Thank you world for welcoming me into your lives. #bodypositivity #img #brawn #effyourbeautystandards Photo Credit @leonardocorredorphotography
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