Frozen yogurt shop sends offensive email blast
16 Handles, a frozen yogurt franchise, sent an email blast Wednesday night that upset many of their customers.
The mail said "Grab 'em by the fro-yo" -- a play on Donald Trump's recently-leaked lewd comments about women.
To make matters more politically charged, the subject of the email said "We're Making Fro-Yo Great Again" with American flag emoji.
Source: Twitter
Social media users have fired back.
@16Handles This is disgusting. How dare you piggy back off Trump's actions of sexual assault to promote your product. pic.twitter.com/mncEoQayHs
— caroline (@justfivefoottwo) October 19, 2016
RIP to the 16 Handles Social Media Manager who got fired tonight... pic.twitter.com/vyTllXw56Y
— Emily Racer (@edithracer) October 20, 2016
The 16 Handles team sent a follow-up apology email around 9 p.m. the same day.
The text said:
"We messed up, and we're sorry. The 16 Handles team deeply regrets any unintended harm our recent e-blast has caused. We do not endorse any presidential candidates, nor their statements or actions. In an attempt tofacetiously reference pop culture, we made a callous mistake. We apologize for the offense we have caused and we would like to remind our customers that we oppose all forms of sexual abuse and harassment."
See how other people have responded:
