Maya Hawke stars in short film for AllSaints
For those already in search of reprieve from the hustle and bustle of New York Fashion Week , AllSaints has the answer. Instead of showing their collection at the semi-annual fashion extravaganza the London-based label opted to present its Spring/Summer 2017 offering on Friday with the release of a short film titled "Far From Here," starring Maya Hawke, daughter of actors Uma Thurman and Ethan Hawke, in her modeling debut.
"Making this film with Maya is a conscious decision to escape from the city and New York's increasingly overcrowded fashion week," said AllSaints creative director Wil Beedle in a statement. "Taking a trip up to Woodstock with Maya to capture the collection in the environment that inspired it—and then share it a week later with the world—felt more appropriate, more free, more now."
Shot in and around Hawke's hometown in upstate New York, the film, set to folk singer Karen Dalton's 1971 song "Something on Your Mind," captures a city-girl-meets-countryside aesthetic—think broderie anglaise paired with patent leather boots.
"Anyone who spends any time with Maya will tell you that she's smart, cool and possesses an infectious enthusiasm for new ideas, the creative process, and life in general," noted Beedle. The season-long collaboration with Hawke also marks the brand's first time stepping away from casting traditional models in its campaign.
"Wil designs clothing for women. Instead of trying to design women for clothing. The dresses fall just where you want them to and don't keep you from running or dancing," says Hawke, 18, currently a student at performing arts conservatory The Julliard School. "All his clothing inspires a rare lack of self consciousness."
Hawke is the latest a celebrity progeny to land a deal in the fashion space. Earlier this week, 15-year-old Kaia Gerber, daughter of supermodel Cindy Crawford and entrepreneur, was announced as the new face of Marc Jacobs Beauty for 2017.
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