Gatorade makes major move after customer requests

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One of America's favorite sports drinks is going organic.

Gatorade has started selling an organic version of its classic drink — called G Organic — in some Kroger stores, and will soon be rolling it out to other retailers nationwide, Jennifer Kaplan reports at Bloomberg.

G Organic comes in three flavors: strawberry, lemon, and mixed berry.

The drink will be sold at a premium. The suggested retail price for G Organic is about $1.69 for a 16.9-ounce bottle, which is 50 cents more than for Gatorade Thirst Quencher, according to Bloomberg.

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UNITED STATES - SEPTEMBER 29: Bottle of Gatorade are displayed on a shelf in an Associated Supermarket in New York Thursday, September 29, 2005. PepsiCo Inc., the world's No. 2 soft-drink maker, reported the biggest quarterly sales gain in 3 1/2 years as hot weather spurred demand for Gatorade sports drinks and Aquafina waters in the U.S. (Photo by Ramin Talaie/Bloomberg via Getty Images)
UNITED STATES - FEBRUARY 08: A bag of Fritos is displayed along with Fritos corn chips in New York Thursday, Feb. 8, 2007. PepsiCo Inc., the world's second-largest soft-drink maker, said fourth-quarter profit rose on a tax gain and overseas sales of Frito-Lay snacks. North American beverage volume had the smallest increase in six quarters. (Photo by Alicia Hansen/Bloomberg via Getty Images)
NILES, IL - DECEMBER 1: Cartons of Tropicana orange juice lie in a grocery store display December 1, 2004 in Niles, Illinois. Tropicana orange juice prices are expected to rise due to the hurricane-damaged citrus crop in Florida. (Photo by Tim Boyle/Getty Images)
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PepsiCo, which owns Gatorade, is introducing the new drink as consumer demand for organic goods soars, and at the same time, interest in artificial ingredients wanes.

"We heard pretty loud through the locker rooms, through our work with nutritionists, that there is an interest and a desire among athletes to go organic," Brett O'Brien, Gatorade's senior vice president and general manager, told Bloomberg.

Sales of organic food in the US more than tripled from $11 billion in 2004 to an estimated $35 billion in 2014, according to the US Department of Agriculture.

PepsiCo had to remove all artificial ingredients from the drink to have it certified organic.

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