These eye-tracking heat maps show what people really care about

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Advertising through algorithms

We never tire of looking at eye-tracking heat maps. In one glance, you can see what does or doesn't influence people and how your reactions compare to the rest of the world.

Sticky, a Swedish company that does that kind of analysis for brands, has recently delved into emotional tracking. It provided the following new set of images for Business Insider readers.

Take a look at these examples to see what we're drawn to:

16 PHOTOS
eye-tracking heat maps
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eye-tracking heat maps

Among four "Game of Thrones" actors, people like looking at Nikolaj Coster-Waldau (Jamie) most, Kit Harington (Jon) second, Richard Madden (Rob) third, Pedro Pascal (Oberyn) fourth.

Photo Credit: Sticky.ai

Among four "Game of Thrones" actresses, people like looking at Emilia Clarke (Daenerys) most, Natalie Dormer (Margaery) second, Lena Headey (Cersei) third, and Sophie Turner (Sansa) fourth.

Photo credit: Sticky.ai

Baby Boomers look at ads on the side of websites. Millennials do not.

Photo Credit: Sticky.ai

People looked at James Franco a lot this car ad. The car, not so much.

Photo Credit: Stick.ai

Only 72% of viewers found Waldo. It took them 2.5 seconds on average.

Photo credit: Sticky.ai

Everyone looked at the bikini model in this ad. No one looked at the product.

Photo Credit: Sticky.ai 

Reebok nails it on getting people to look at slogan and brand name.

Photo Credit: Sticky.ai

Reebok again made a strong brand impression with this ad.

Photo credit: Sticky.ai

In Ellen's famous selfie, women look at the female celebrities first, while men look first at the male celebrities.

Photo credit: Sticky.ai

On Yelp, people look almost exclusively at the names and stars, not the reviews.

Photo credit: Sticky.ai

Is the celebrity endorsement worth it? People looked at Jennifer Aniston and the slogan, but not the product or brand in this ad. In follow-up testing, only 20% of people could recall the brand.

Photo credit: sticky.ai

One of the few things more engaging than a human face? Google auto-fill results.

Photo credit: Sticky.ai

People like looking at female celebrities more than male celebrities.

Photo credit: Sticky.ai

We like looking at things that other people are looking at ...

Photo credit: Sticky.ai

... even if that other person is a baby.

Photo credit: Sticky.ai

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