These eye-tracking heat maps show what people really care about

Updated
Advertising through algorithms
Advertising through algorithms


We never tire of looking at eye-tracking heat maps. In one glance, you can see what does or doesn't influence people and how your reactions compare to the rest of the world.

Sticky, a Swedish company that does that kind of analysis for brands, has recently delved into emotional tracking. It provided the following new set of images for Business Insider readers.

Take a look at these examples to see what we're drawn to:


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