J. Crew is making an unprecedented move to try and boost sales.
Beginning September 12, the company will be selling some of its apparel at Nordstrom, according to a release.
J. Crew apparel will be available on Nordstrom's website and at 16 Nordstrom stores.
"This was an easy decision," CEO Mickey Drexler said in the release. "Nordstrom is the perfect partner because we both share the same high standards of customer service and store experience. Additionally, we are known for exceptional design, quality and style, which we know will appeal to the Nordstrom customer."
The retailer has been resorting to excessive discounts to clear inventory, which makes it harder for the company to demand a premium for its products.
Business Insider visited one the retailer's stores in the Flatiron neighborhood of New York City in May and found it in disarray.
Nordstrom has been struggling to pull up its sales, too.
"We know our customers love J.Crew and we're excited to be offering this coveted brand in our stores and online. Partnering with quality brands like J.Crew that have exclusive distribution is part of our long-term strategic agenda," co-president Pete Nordstrom said in the release.
Interestingly, Nordstrom already sells clothes from J. Crew's more successful sister brand, Madewell, online and at 76 Nordstrom stores.
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Macy's Inc. signage is displayed at a department store in New York, U.S., on Monday, Feb. 22, 2016. Macy's Inc., the largest U.S. department-store company, is scheduled to report fourth-quarter 2015 earnings before the opening of U.S. financial markets on February 23. Photographer: Michael Nagle/Bloomberg via Getty Images
J.C. Penney Co. signage is displayed outside of a store at the Gateway Shopping Center in the Brooklyn borough of New York, U.S., on Saturday, Aug. 8, 2015. J.C. Penney Co. is scheduled to release earnings figures on Aug. 14. Photographer: Michael Nagle/Bloomberg via Getty Images
UNITED STATES - JUNE 09: Customers enter the Dillards department store at Parkdale Mall, in Beaumont, Texas, Wednesday morning, June 9, 2004. A judge declared a mistrial in a lawsuit brought against Dillard's Inc. by 17 black shoppers in Texas who claimed that security guards at the department store chain harassed them because of their race. (Photo by Scott Eslinger/Bloomberg via Getty Images)
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The sign outside the Kmart store is seen in Broomfield, Colorado November 19, 2009. Sears Holdings Corp posted a narrower-than-expected quarterly loss November 19, 2009, helped by the first increase in same-store sales at its Kmart unit in four years. REUTERS/Rick Wilking (UNITED STATES BUSINESS)