Here's how Donald Trump could create a media empire if his campaign fails

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Could Donald Trump start a media empire if his White House bid falls short?

Sure, experts say. In fact, he's already halfway there.

The GOP candidate made his bones as a successful reality-TV host. His anti-immigration, America-first political views have connected with a large segment of the U.S. population. His name recognition is unbeatable. And the 70-year-old real estate mogul has spent his career plastering that name everywhere.

To paraphrase Trump himself, what would he have to lose chasing a media dream?

"I can't see how he wouldn't start some type of a modern-day news/entertainment company because he is, if nothing else, the greatest shock jock of all time," said Michael Harrison, the founder and publisher of Talkers magazine, which covers the talk-radio business.

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Republican presidential candidate Donald Trump and his running mate, Indiana Gov. Mike Pence, right, help to unload supplies for flood victims during a tour of the flood damaged area in Gonzales, La., Friday, Aug. 19, 2016. (AP Photo/Max Becherer)
Republican presidential candidate Donald Trump, third from right, and his running mate, Indiana Gov. Mike Pence, second from right, meet with emergency responders at a mobile command center during a tour of the flood damaged area in Gonzales, La., Friday, Aug. 19, 2016. (AP Photo/Max Becherer)
Republican presidential candidate Donald Trump and his running mate, Indiana Gov. Mike Pence, right, help to unload supplies for flood victims during a tour of the flood damaged area in Gonzales, La., Friday, Aug. 19, 2016. (AP Photo/Max Becherer)
Republican presidential candidate Donald Trump, followed by his running mate, Indiana Gov. Mike Pence, shakes hands with Louisiana Attorney General Jeff Landry as he is greeted by Louisiana officials upon his arrival at the Baton Rouge airport in Baton Rouge, La., Friday, Aug. 19, 2016. (AP Photo/Max Becherer)
A sign placed by resident Doug Ford welcomes Republican Presidential candadate Donald Trump on Friday, Aug. 19, 2016 in St. Amant, La. Casting his campaign chairman aside with just 11 weeks until Election Day, Trump moved ahead with the reboot of his White House bid on Friday with a tour of flood-ravaged Louisiana. Ford 's trailer was completely flooded. (AP Photo/Rebecca Santana)
Republican presidential candidate Donald Trump, center, and his running mate, Indiana Gov. Mike Pence, listens to flood victims Jimmy and Olive Gordan during a tour of their flood damaged home in Denham Springs, La., Friday, Aug. 19, 2016. (AP Photo/Max Becherer)
The motorcade for Republican presidential candidate Donald Trump passes a flood barrier keeping water off the highway as he travels through Gonzales, La., Friday, Aug. 19, 2016. (AP Photo/Max Becherer)
Republican presidential candidate Donald Trump speaks while touring the grounds of the Greenwell Springs Baptist Church in Greenwell Springs, La., Friday, Aug. 19, 2016, where they are distributing food and supplies to victims of the flood. (AP Photo/Max Becherer)
Republican presidential candidate Donald Trump tours the grounds of the Greenwell Springs Baptist Church in Greenwell Springs, La., Friday, Aug. 19, 2016, where they are distributing food and supplies to victims of the flood. (AP Photo/Max Becherer)
The motorcade of Republican presidential candidate Donald Trump passes piles of rubbish on the side of the road in East Baton Rouge, La., Friday, Aug. 19, 2016. (AP Photo/Max Becherer)
Republican presidential candidate Donald Trump, center, and his running mate, Indiana Gov. Gov. Mike Pence, right, meet with flood victims during a tour of flood damaged homes in Denham Springs, La., Friday, Aug. 19, 2016. (AP Photo/Max Becherer)
Republican presidential candidate Donald Trump, followed by running mate, Indiana Gov. Mike Pence, emerges from his plane as he arrives to tour the flood damaged city of Baton Rouge, La., Friday, Aug. 19, 2016. (AP Photo/Max Becherer)
Republican presidential candidate Donald Trump tours the grounds of the Greenwell Springs Baptist Church in Greenwell Springs, La., Friday, Aug. 19, 2016, where they are distributing food and supplies to victims of the flood. (AP Photo/Max Becherer)
Republican presidential candidate Donald Trump waves before before boarding his plane prior to departing Baton Rouge, La., Friday, Aug. 19, 2016 after a tour of the flood damaged region. (AP Photo/Max Becherer)
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"He has surpassed Howard Stern in terms of proving his mastery of this peculiar digital-age, 21st-century brand of media that has combined sensationalism, news, opinion, journalism, non-journalism and shock," Harrison told TheWrap.

Trump has precedents to follow. The late Andrew Breitbart helped produce The Drudge Report before starting his own news service, which has become an outlet of choice for conservatives. Steve Bannon temporarily left his post overseeing Breitbart to run Trump's White House campaign. If he loses the race, Trump could either combine forces with Bannon in the media world — or forge his own path.

If we went solo, Trump could follow the path of conservative host Glenn Beck, who started out as a morning-zoo radio DJ, graduated to Headline News and Fox News, and now runs his own network, The Blaze. As a candidate, Trump has reportedly been getting advice from Roger Ailes, the ousted boss of Fox News.

Then there's Sarah Palin, who resigned as Governor of Alaska following her unsuccessful vice presidential run in 2008. Palin was able to parlay a thin political resume into an occasional reality TV career and is continuously in-demand as a program guest and speaker.

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ABC NEWS - 7/20/16 - Coverage of the 2016 Republican National Convention from the Quicken Loans Arena in Cleveland, Ohio, which airs on all ABC News programs and platforms. (Photo by Ida Mae Astute/ABC via Getty Images) SEN. TED CRUZ
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Former President George W. Bush campaigns for his brother Republican presidential candidate, former Florida Gov. Jeb Bush Monday, Feb. 15, 2016, in North Charleston, S.C. (AP Photo/Matt Rourke)
Jeb Bush, former Governor of Florida and 2016 Republican presidential candidate, listens to an audience question during a town hall event hosted by CNN at the University of South Carolina in Columbia, South Carolina, U.S., on Wednesday, Feb. 17, 2016. Donald Trump remains the front-runner in South Carolina, where Republican voters head to the polls on Saturday. According to a survey released Monday by Democratic pollster Public Policy Polling, Trump holds a 17-point lead over Senators Marco Rubio and Ted Cruz, who are tied for second place. Photographer: Daniel Acker/Bloomberg via Getty Images
ROCKVILLE, MD - APRIL 25: Republican presidential candidate and Ohio Governor John Kasich speaks during a campaign event April 25, 2016 in Rockville, Maryland. Governor Kasich continued to seek for his party's nomination for the general election. (Photo by Alex Wong/Getty Images)
WASHINGTON, DC - MAY 10: Sen. Lindsey Graham (R-SC) speaks with reporters before a weekly policy meeting with Senate Republicans, at the U.S. Capitol, May 10, 2016, in Washington, DC. Presidential candidate Donald Trump is scheduled meet with Republican House and Senate leadership on Thursday. (Photo by Drew Angerer/Getty Images)
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Trump may be more skilled at getting attention than any of his possible media models. Throughout the campaign, voters have looked to his Twitter to get the candidate's often-outrageous takes on opponents and current events, making his feed nearly a reality show unto itself. He has 11.1 million Twitter followers — about 10 times as many as Palin.

But if he does decide to become America's next media mogul, Trump may have a big enemy: Himself.

The GOP candidate would have to turn to others to build the necessary infrastructure for a news empire. And turning to others has never been a Trump strength.

"If it all falls on Trump, I suspect that he will burn out quickly," Harrison said.

Read original story Here's How Donald Trump Could Create a Media Empire If His Campaign Fails At TheWrap

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