Target is discounting everything to win shoppers back amid boycott

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Major Retailer Faces Sales Decline After Boycott

Target is launching a first-of-its-kind one-day sale to try and boost back-to-school shopper traffic amid a boycott over its bathroom policy.

The retailer is offering a 10% discount on everything in its stores and online on Sunday. Target is calling the event #TargetRunDay.

It marks the first time Target has ever offered a 10% discount both in stores and on its website.

Related: 11 ways to save money at Target

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ways to save money at target

Look at what number price of an item ends in
It may seem overly attentive, but it's worth it. If the price of an item ends in $0.06 or $0.08, the item will be marked down again at some point in the future. If the price ends in $0.04, the item is marked for final clearance and the price will not change again.

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Trade in electronics for gift cards
If you bring your old electronics to the electronics department, they'll quote you on how much your stuff is worth and compensate you in Target gift cards to spend around the store.

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Be aware of the weekly markdown schedule
Different departments in Target mark down items depending on the day of the week:
Monday: Electronics, accessories, kids' clothing, books, baby, and stationery
Tuesday: Domestics, women's clothing, pets, and market 
Wednesday: Men's clothing, health and beauty, lawn and garden

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Thursday: Housewares, lingerie, shoes, toys, sporting goods, decor, and luggage
Friday: Auto, cosmetics, hardware, and jewelry

Strategically utilize holiday clearance sales
Target has consistently scaled markdowns on themed items after the holidays:
Day after holiday: 50% off
Three days after holiday: 75% off
One week after holiday: 90% off

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Sign up for mobile coupon alerts
By signing up, a new set of coupons will be sent to your phone each month (you can even specify the exact time you want them delivered.) The coupons are scannable and can be redeemed at the register. 

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Shop the end caps
The end caps are the shelves that sit at the end of each aisle, seeming somewhat misplaced. However, most clearance items are usually placed here--make it your go-to place to check if you're looking for discounted items.

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Check online for current deals  
Each week, Target updates its current promotions and weekly sales pages--you'll be able to scout out deals you want to take advantage of and know how much you can save before you even get in to store.

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BYOB (bring your own bag)
Target offers a five-cent discount for every reusable bag you bring in to use at checkout. Every cent adds up!

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Opt for store-brand items
A general rule of thumb when shopping at any major retailer, but its especially worthwhile at Target. Target has several top-quality store-brands that produce everything from food to beauty products at a much lower price than name brands. 

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Hit the dollar section first
Target's dollar aisle is like no other--you never know what you can find when you really look! 

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Utilize "Target Cartwheel"
Cartwheel is a social coupon program that Target created that allows you to set up an account to earn and receive deals. You can use each deal up to four times, as well as stack your deals with other coupons. 

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The sale comes after Target last week reported its first quarterly traffic decline in more than two years.

Target's same-store transactions, which is how traffic is measured, fell 2.2% in the second quarter. Overall, sales fell 7.2% to $16.2 billion.

"In the second quarter, our No. 1 challenge was traffic, which affected sales in all of our merchandise categories," Target CEO Brian Cornell said last week on a call with analysts.

Shopper traffic is falling amid a boycott over Target's new policy, announced earlier this year, that welcomes customers to use any bathroom or fitting room that matches their gender identity.

The announcement triggered an immediate backlash. Critics said the policy opened the door for sexual predators to victimize women and children inside the retailer's bathrooms, and more than 1.4 million people signed a pledge to stop shopping at Target unless it reversed the policy.

Target is now installing single-occupancy bathrooms in all of its stores to give critics of the policy more privacy. The new bathrooms, which already exist in a majority of Target stores, are costing Target $20 million to install, Fortune reports.

To take advantage of Target's sale on Sunday, shoppers can cut out the coupon from Sunday's weekly and take it to Target's stores, or text "RUN" to 827438.

The discount will automatically apply to purchases made online.

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SEE ALSO: The Target boycott is costing more than anyone expected

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