Kardashian Instagram accounts break ad laws, says consumer group

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The Kardashian brand includes a collection of brand associations, from Balmain to Calvin Klein to FitTea, but the family might soon have to make it clear what exactly those associations entail.

Kim, Kylie, Khloe, Kendall and Kourtney were put on alert last week by consumer watchdog Truth In Advertising for failing to "disclose their relationships with the companies being promoted" in their posts, which is required by federal law.

"We have found that members of the Kardashian/Jenner family are engaged in deceptive marketing campaigns for various companies by routinely creating and publishing sponsored social media posts for such companies without clearly and conspicuously disclosing that they are paid representatives of those companies or that the posts are advertisements," the organization wrote in an Aug. 17 letter addressed to Kris Jenner and lawyer Michael Kump.

See some of Kim Kardashian's recent Instagram posts:

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Kim Kardashian's sexiest Instagrams of 2016
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Kim Kardashian's sexiest Instagrams of 2016
Wired πŸ“· Mert & Marcus
Hair flip & eye roll at the same damn time!
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✨ golden ✨
Balenciaga. No make up today.
Parisian Vibes
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Tonight
Bathroom selfie right before Pablo hits the stage
Miami
You're so professional @steph_shep So responsible & thanks for never drinking on the job!
In all seriousness I'm going to be totally selfless for this one last post. Thanks for being my main bitch! Happy Birthday!
Seriously @steph_shep thanks for always having my back and eating all my left overs so they don't go to waste!
Happy Birthday @steph_shep I love this pic of us!
Thank you @riccardotisci17 LOVE this @givenchyofficial couture gown for the Harper's Party!
Silver Surfer
Closed eyes, see things
Vintage Galliano & Kanye West x Jacob the Jeweler's new collection for the VMA's
Bikini tennis anyone? 🎾
Beach selfies of course! πŸšπŸ“·πŸš
Wait but first...
πŸ‘€
Selfish in Mexico
I'm like fuck critics you can kiss my whole asshole 🍾
🎼 I'm going out tonight, it's going down....🎼
In honor of @styledbyhrush birthday a month ago LOL she taught me how to twerk on this trip so I'm posting it for her 😜
New KIMOJI Merch available for just the weekend! Go to KimKardashianWest.com or my app to get it!
#VacayVibez @golden_barbie
Best trip ever! follow me on snap
Cuban vibes!!! Throwback to when we were in Cuba! Can't wait to watch tonight's episode with you guys! A new episode of KUWTK starts soon!
Tune into Keeping Up With The Kardashians tonight on E to see all the BYS at @fergie Milf $ video!
More BTS of @fergie's video Milf $ video on my app!
All the BTS pics from the Milf $ video are on my app today!
Pre photo shoot fittings
πŸ’¦πŸΌπŸšΏπŸΌπŸ’°πŸ‘…πŸ’¦
#MILFMONEY
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#TBT Hamptons
Wait u didn't think I would forget about National Selfie Day! DUH
New obsession @sugarbearhair 🐻 I have two of these a day as part of my hair care routine. They are delish! #sugarbearhair #sp
Obsessed with the new Kimoji phone case! There's not many left so get it now on my app or KimKardashianWest.com #KimojiMerch
GQ πŸ“· Mert & Marcus
So many amazing pics from @GQ I can't wait for you to see them all! Thank you @jimmooregq for this amazing cover! πŸ“· @mertalas @macpiggott
The cover of @GQ is here!!! This was seriously a dream come true!!!! πŸ“· @mertalas @macpiggott
Let the transformation begin #BazaarIcons
TheWifeOfPablo
Happy birthday to my best friend! I usually would be scared for us getting older but as each year passes I'm just happy we have more time on this earth together! I love you so much and hope this year brings you so much happiness
Hey New York
Wore my new Yeezy Season 2 heels with an orange 🍊 Pablo shirt yesterday in support of gun violence awareness day. Something has to change πŸš«πŸ”«
#secretproject ✨coming soon @mertalas @macpiggott #mertandmarcus
Thank you @peter_dundas for making me this gorgeous @roberto_cavalli dress. And @lisaeldridgemakeup @dayaruci for glam with @lorraineschwartz jewels.
My @vogueaustralia cover is on stands now! πŸ“· @lachlanbailey
My visit to Ernest Hemingway's house in Cuba is on my app today! Link in my bio
This diamond cuff earring though πŸ’ŽπŸ’ŽπŸ’Ž@lorraineschwartz
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Thank you Hakassan for having me! Thank you @olivier_rousteing & @balmain for dressing me! And thank you @makeupbyariel @cesar4styles for glamming me!
Cocktails with Khloe vibes today! 🍸🍾🍺🍹Hair @justinemarjan Make Up @makeupbyariel
#liberated
Paris flashback BTS on my app! #LinkInBio
When you're like I have nothing to wear LOL
Today on my app see the red carpet cleavage tape trick I've been doing for years!
Yeezy Vibes @makeupbymario @tokyostylez
Sleek ponytail tutorial today on my app with @michaelsilvahair
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The letter threatens to file a complaint with the Federal Trade Commission unless more than 100 allegedly deceptive photos are removed from the family's various Instagram accounts.

Truth In Advertising also sent the letter to the family's alleged sponsors, which include Balmain, Calvin Klein, Estée Lauder and Karl Lagerfeld.

Despite the widespread use of native advertising across social media and the Internet in general, consumer protection laws haven't changed substantively in decades.

"The scenarios we're seeing have produced a few more gray zones," Bonnie Patten, executive director of Truth In Advertising, told The Hollywood Reporter, "but the laws are the same."

Several of the photos in question have been removed from Kardashian and affiliate brand Instagram accounts as of Tuesday.

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