What do a group of men sitting around in their underwear have in common with new mothers?
Well, nothing, but the Bond underwear brand is using its marketing budget to make a statement about the double standard against women and the dad bod.
No woman needs to be criticized about her body, but this is especially true after giving birth.
After all, that body brought a human being into this world! No matter its condition, it should be praised.
In the commercial, the men even compare themselves to a dad with a perfect body.
This is similar to women who might be tempted to compare their body with someone like Kim Kardashian, who posted shots just a few weeks post-partum looking like she never gave birth at all.
The commercial ends with a close-up shot of the undies, and it's obvious they're aiming to objectify men the way we objectify women.
However, we can't forget that Leonardo DiCaprio made the dad bod into a good thing.
Nothing is ever fair.
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LOS ANGELES, CA - SEPTEMBER 03: Ben Affleck is seen in Santa Monica, CA on September 03, 2015 in Los Angeles, CAlifornia. (Photo by Light Brigade/Bauer-Griffin/GC Images)
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MADRID, SPAIN - APRIL 20: Russell Crowe attends 'El Hormiguero' Tv show at Vertice Studio on April 20, 2015 in Madrid, Spain. (Photo by Pablo Cuadra/WireImage)
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DENVER, CO - AUGUST 30: Jack Black of Tenacious D performs during Riot Fest 2015 at the National Western Complex on August 30, 2015 in Denver, Colorado. (Photo by Tim Mosenfelder/Getty Images)
LONDON, ENGLAND - JULY 21: Simon Cowell attends the London auditions of The X Factor at SSE Arena on July 21, 2015 in London, England. (Photo by Karwai Tang/Getty Images)