Gold's Gym slammed for ad that body-shames women

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This Customer Was Fat Shamed on His Receipt

Everyday, there seems to be a new viral story about body-shaming.

From a bride who was ridiculed during her engagement photos for her weight, to a woman who took to social media after being body-shamed for wearing a bikini, fat-shaming is unfortunately very common.

One place many of these women feel comforted in is the gym, where many times, they're surrounded by encouraging teachers and inspired by an environment of determination and excitement.

No one expects a gym to be the culprit of these body-shaming occurrences. However, one popular gym posted an ad that targeted women who were 'pear-shaped'.

Gold's Gym Dreamland, a franchisee in Cairo, is under fire for posting the following advertisement, which has since gone viral:

Gold's Gym/Facebook

Social media users did not react kindly to the post.

The gym franchise issued an apology, saying:

Dear Gold's Gym Members, Followers, Franchisees and Team Members Around the World,

Words cannot express how shocked and appalled we were by the recent posts of Gold's Gym Dreamland, a sub-franchise in Cairo, Egypt. Not only were they offensive and disgusting, they go against everything we believe in and stand for. For years we have been dedicated to helping people feel empowered by fitness, not intimidated or ashamed by it. We believe that strength comes in many it physical, mental or emotional...and that our purpose (and rallying cry) is to help people Know Their Own Strength.

You can read the rest of their apology on Facebook, which sparked further criticism for some sexist remarks.

The company responded to one of the comments, saying their franchise agreement is in the process of being terminated.

Scroll through below to learn how this woman uses social media to inspire body positivity:

Body positive activist Megan Crabbe
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Body positive activist Megan Crabbe
I'M IN MEXICOOOOO πŸŒžπŸΉπŸ‘™πŸ’ƒ and you best believe I'm hitting the buffet hard, unapologetically rocking my bikinis, and living in the body I have right now. I spent so many years believing that I didn't deserve holidays unless I spent months beforehand torturing myself with starvation diets and entire summers locked indoors doing workout DVDs. Sorry diet culture, I'm not buying into the idea that only 'perfect' bodies deserve to swim, strut, eat, drink, and make memories. Not anymore. I'll take my life now thank you, with a cocktail on the side. πŸ’œπŸ’™πŸ’šπŸŒˆπŸŒž
WE HAVE NO IDEA WHAT REAL BODIES LOOK LIKE ANYMORE. And no, not real as in 'REAL women have curves' (screw that body shaming bullshit, all women are real). Real as in RAW, unedited, unposed, unairbrushed, REAL. Bodies from all angles, not just the most 'flattering' ones. We see so many painstakingly posed professional model bodies that we start to see our own as flawed. Abnormal. Ugly. But there really is no wrong way to have a body, despite what we've all been taught. Whenever I post anything celebrating my belly rolls there's an army of body shamers ready to tell me that I'm hideous, unhealthy, unworthy. But guess what? MOST WOMEN HAVE BELLY ROLLS WHEN THEY SIT DOWN. As well as cellulite on their thighs, bags under their eyes, scars and blemishes and a million other 'imperfections' we've learned to see as problems. Our ideas about bodies are so warped that most people would praise the girl on the left and condemn the girl on the right, without realising that we're one and the same. Well, I've worked damn hard to love the body in both these pictures, and I won't let the world paint my unique features as flaws to be fixed. So this is my message to you - you are worthy of self love at any angle. You are beautiful posed or not. You deserve to embrace every part of yourself. And you are so much more than a body. πŸ’œπŸ’™πŸ’šπŸŒˆπŸŒž
Sunshine, new @asos bikini, reading 'Losing It' by Laura Fraser, pizza for dinner, badass bopo vibes all round βœ¨πŸ’œπŸ’™πŸ’šπŸŒˆπŸŒž
Today I went to a food festival in dungarees, ate churros dipped in chocolate sauce and left with a bag full of baked goods. That's what I call a successful day πŸ’œπŸ’™πŸ’šπŸŒˆπŸŒž Outfit is all ASOS (but old) ✨
GUYS I WENT FREE-BOOBIN' IN THIS PLAYSUIT AND IT WAS GLORIOUS. Anyone else spend years believing that boobs had to be perky and globe shaped and as visually pleasing as possible to other people? Yeah, me too. Screw that. ATTENTION ALL OWNERS OF BREASTS: do whatever the hell you want with those bad boys. You don't have to wear bras if they make you uncomfortable. You don't have to worry if you look sexually appealing to anyone else. ATTENTION ALL PEOPLE EVERYWHERE: lets stop with the boob shaming. We are supposed to be all different shapes and sizes, stop with the snide comments and the nip slip shame. We didn't ask for this constant over sexualisation, so just let us be. P.s. free-boobin' is my new favourite term. πŸ’œπŸ’™πŸ’šπŸŒžπŸŒˆ
NEW BLOG POST *link in bio* 5 Tips for Body Positive Fitness πŸ’œ I don't talk much about fitness on Instagram. I don't take gym selfies (mainly because I don't go to the gym), I don't post screenshots of my workout stats or pictures of my salad. The reason for this is that I never want to be the source for someone else's negative comparison. I never want to encourage the idea that being physically fit makes you morally superior, or that eating avocado makes you a better person, even though I really do love avocado. People's relationships with food and exercise are damn complicated, and I never want anyone who follows me to feel pressured, damaged, unworthy or generally bad about themselves for not being a paradigm of physical fitness. Because when it comes to body positivity, physical fitness is largely irrelevant anyway. How many miles you can run doesn't determine whether you're worthy of self love. The number of vegetables on your plate don't dictate whether or not you should hate your body.Β Nobody should hate their body, regardless of health and fitness.Β True body positivity isn't about creating yet another exclusionary standard that judges people's value based on how their body looks or performs physically. We all get to go to the bopo party, workout gear not required. The reason I wanted to write this post is because several people have asked me how body positivity and fitness can co-exist. Does working out make you a bopo traitor? Is it okay to have fitness goals without it being about weight loss or #bodygoals? How can you exercise without self hatred creeping back in? And as someone who struggled with serious exercise addiction and has now found a happy relationship with movement, I wanted to share a bit about how I got there. So these are tips for those of us who are able and want to pursue fitness in a positive way, without judgement or fear of falling back into the diet industry trap. Read more on the blog πŸ˜˜πŸ’œπŸ’™πŸ’šπŸŒˆπŸŒž
Can we talk about butts for a minute? Butts are a big deal. Or rather, big butts are a big deal. The super-slim-all-over body ideal has been replaced with another that's even more impossible for most of us to achieve. The hourglass is more extreme than ever, and the super-slim ideal is still there, but only in the right places. I used to dream about having all the flesh from my stomach removed, being able to move and mould my fat into places that would make me more perfect. More desirable. More like the women being celebrated in rap songs and sexualised on TV. I still find myself curving my spine to better emulate that hourglass, despite my time being determined to stay in the middle. The reality is I'm just not made to be that bootylicious. My back nearly went into spasm just trying to take the first picture. I'm not supposed to have an itty bitty waist and a round thing in your face. And I'm done torturing myself with crash diets and squat challenges to try and change that. You are allowed to accept the shape that you are, whether that's straight, curvy, rounded or flat. Big butts are gorgeous, but so are all the others! Let's celebrate ourselves as we are, let's embrace our bodies, and let's write rap songs about our damn selves. Ones that are a bit more respectful to women, preferably. πŸ’ πŸ’œπŸ’™πŸ’šπŸŒˆπŸŒž
ADIOS MEXICOOOO! It's been beyond amazing, now it's time to get back to my doglets and bopo world takeover πŸ˜‰πŸ’œ p.s my hips totally don't lie in this picture πŸ’œπŸ’™πŸ’šπŸŒˆπŸŒž *SORRY GUYS I'VE BEEN TRAVELLING AND HAVEN'T BEEN ABLE TO RESPOND - THE BIKINI IS FLOOZIE BY FROST FRENCH AT DEBENHAMS UK πŸ’œ

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