Donald Trump hands Kellyanne Conway, Stephen Bannon new roles in campaign

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NEW YORK — Donald Trump is shaking up his campaign's leadership amid flagging poll numbers, NBC News has learned.

Kellyanne Conway — already a senior adviser to the campaign — told NBC News she has been promoted to the role of campaign manager. She confirmed that Paul Manafort will stay on as campaign chair but said Stephen Bannon, the co-founder of conservative Breitbart News, will come on board as campaign CEO.

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The moves were first reported by The Wall Street Journal early Wednesday and mark yet another round of internal shakeups for a campaign struggling to find consistent footing just 82 days ahead of the election.

The Trump campaign parted ways with controversial campaign manager Corey Lewandowski just two months ago, citing a new phase of the race as they transitioned from the primaries into the general.

Manafort had been unofficially filling the role of campaign manager since Lewandowski's departure, but himself has been subject to scrutiny over his ties to ousted Ukrainian Prime Minister Victor Yanukovich.

RELATED: Trump's campaign manager Paul Manafort through the years

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Trump's campaign manager Paul Manafort through the years
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Trump's campaign manager Paul Manafort through the years
Republican presidential nominee Donald Trump gives a thumbs up as his campaign manager Paul Manafort (C) and daughter Ivanka (R) look on during Trump's walk through at the Republican National Convention in Cleveland, U.S., July 21, 2016. REUTERS/Rick Wilking
U.S. Republican presidential candidate Donald Trump's campaign chair and convention manager Paul Manafort speaks at a press conference at the Republican Convention in Cleveland, U.S., July 19, 2016. REUTERS/Carlo Allegri
U.S. Republican presidential candidate Donald Trump's campaign chair and convention manager Paul Manafort appears at a press conference at the Republican Convention in Cleveland, U.S., July 19, 2016. REUTERS/Carlo Allegri
Republican U.S. presidential candidate Donald Trump's campaign manager Paul Manafort talks to the media from the Trump family box on the floor of the Republican National Convention in Cleveland, Ohio, U.S. July 18, 2016. REUTERS/Jonathan Ernst
Paul Manafort, senior advisor to Republican U.S. presidential candidate Donald Trump, smiles as he talks with other Trump campaign staff after Trump spoke to supporters following the results of the Indiana state primary, at Trump Tower in Manhattan, New York, U.S., May 3, 2016. REUTERS/Lucas Jackson
U.S. presidential candidate Donald Trump's senior campaign adviser Paul Manafort (L) walks into a reception with former Republican presidential candidate Dr. Ben Carson, at the Republican National Committee Spring Meeting at the Diplomat Resort in Hollywood, Florida, April 21, 2016. REUTERS/Joe Skipper
CLEVELAND, OH - JULY 21: Trump campaign manager Paul Manafort listens to Ivanka Trump speak at the Republican National Convention in Cleveland on July 21, 2016. (Photo by Michael Robinson Chavez/The Washington Post via Getty Images)
UNITED STATES - JULY 20: A man with a security credential takes a selfie at the podium as Donald Trump, flanked by campaign manager Paul Manafort and daughter Ivanka, checks the podium early Thursday afternoon in preparation for accepting the GOP nomination to be President at the 2016 Republican National Convention in Cleveland, Ohio on Wednesday July 20, 2016. (Photo By Bill Clark/CQ Roll Call)
UNITED STATES - JULY 19: Paul Manafort, advisor to Donald Trump, is seen on the floor of the Quicken Loans Arena at the Republican National Convention in Cleveland, Ohio, July 19, 2016. (Photo By Tom Williams/CQ Roll Call)
MEET THE PRESS -- Pictured: (l-r) Paul Manafort., Convention Manager, Trump Campaign, appears on 'Meet the Press' in Washington, D.C., Sunday April 10, 2016. (Photo by: William B. Plowman/NBC/NBC NewsWire via Getty Images)
NA.R.DoleMicCk1.081596.RG.Republican presidential candidate Bob Dole looks up from podium at balloons and television cameras as convention center manager Paul Manafort, at right, points out preparations for tonight's acceptance speech in San Diego, 08/15/96. (Photo by Robert Gauthier/Los Angeles Times via Getty Images)
WASHINGTON, DC - MARCH 21: Paul Manafort, Roger Stone and Lee Atwater, young Republicans political operatives who have set up lobbying firms. (Photo by Harry Naltchayan/The Washington Post via Getty Images)
Paul Manafort, a Republican consultant with ties to Presidents Bush and Reagan, told the House Government Operations subcommittee Oct. 2,1989, that he "played by the rules' in obtaining multimillion-dollar federal housing subsidies. (AP photo/stf)
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The expectation around Manafort's installation was for a more traditional campaign in terms of structure, strategy and messaging. The reality, however, has been a candidate unwilling to change the bombastic rhetoric and say-anything style that carried him through the Republican primaries.

Now Trump has been trailing in polls to rival Hillary Clinton, with some Republicans publicly pressuring the Republican National Committee to abandon Trump's bid and instead focus on down ballot races.

The latest NBC News / SurveyMonkey Weekly Election Tracking Poll showed Clinton leading Trump by 9 points, 50 percent to 41 percent.

Adding Conway and Bannon lends a mixture of GOP star power and street credibility to a campaign dogged by questions about how deep its campaign experience runs.

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Conway is a veteran GOP pollster and strategist who spent the earlier half of the election cycle working for a pro-Ted Cruz super PAC.

Bannon, meanwhile, is a well-known conservative media personality.

A reporter for his pro-Trump Breitbart News accused Lewandowski of assault — allegations that led several journalists to leave the organization over it's handling of the incident.

"I want to win," Trump told The Wall Street Journal of the moves. "That's why I'm bringing on fantastic people who know how to win and love to win."

The shake-up, though, threatens to overshadow Trump's attempt drive home his policy messages.

The GOP candidate delivered a national security speech Monday and an address about law and order Tuesday night.

But instead of waking up to reaction to that speech, questions over the campaign's internal re-calibration was expected to dominate the political discussion on Wednesday.

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