Floyd Mayweather Jr. is launching what?

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Floyd Mayweather Jr. opening Las Vegas strip club?
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When we heard that Floyd Mayweather Jr. — undefeated boxing champion, father of four and a man who prefers to take his cat naps on stacks of cash — was launching a new product line, we expected something along the lines of a sportswear collaboration, or perhaps a brand of protein shakes.

We were wrong.

The 39-year-old revealed that his latest project is actually in the beauty sphere. So, we thought, maybe he's launching a men's skincare collection a la Rob Lowe or Ryan Seacrest?

Wrong again.

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It appears that Mayweather's true calling is more in line with Kylie Jenner's. That's to say, he's getting into the lipstick business. That's right, the boxing champ is becoming a makeup mogul with his new beauty brand, Bad Medina Cosmetics.

See images of the boxer:

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LAS VEGAS, NV - MAY 02: Floyd Mayweather Jr. in his corner while taking on Manny Pacquiao in their welterweight unification championship bout on May 2, 2015 at MGM Grand Garden Arena in Las Vegas, Nevada. (Photo by Al Bello/Getty Images)
Floyd Mayweather Jr. exchange punches with Manny Pacquiao during their welterweight unification championship bout, May 2, 2015 at MGM Grand Garden Arena in Las Vegas, Nevada. Mayweather defeated Pacquiao by unanimous decision. AFP PHOTO / JOHN GURZINKSI (Photo credit should read JOHN GURZINSKI/AFP/Getty Images)
LAS VEGAS, NV - MAY 02: (EDITORS NOTE: Image has been converted to black and white.) Floyd Mayweather Jr. looks down before taking on Manny Pacquiao in their welterweight unification championship bout on May 2, 2015 at MGM Grand Garden Arena in Las Vegas, Nevada. (Photo by Al Bello/Getty Images)
LAS VEGAS, NV - MAY 02: Floyd Mayweather Jr. addresses the media during the post-fight news conference after his unanimous decision victory against Manny Pacquiao in their welterweight unification championship bout on May 2, 2015 at MGM Grand Garden Arena in Las Vegas, Nevada. (Photo by Jamie Squire/Getty Images)
LAS VEGAS, NV - MAY 02: Floyd Mayweather Jr. reacts after the 12th round against Manny Pacquiao in their welterweight unification championship bout on May 2, 2015 at MGM Grand Garden Arena in Las Vegas, Nevada. (Photo by Al Bello/Getty Images)
Floyd Mayweather Jr. reacts after defeating Manny Pacquiao in their welterweight unification bout on May 2, 2015 at the MGM Grand Garden Arena in Las Vegas, Nevada. AFP PHOTO / JOHN GURZINKSI (Photo credit should read JOHN GURZINSKI/AFP/Getty Images)
LAS VEGAS, NV - MAY 01: WBC/WBA welterweight champion Floyd Mayweather Jr. puts on the King Power WBC HUBLOT watch at HUBLOT and Floyd Mayweather Jr.: The perfect combination for the fight of the century at the MGM Grand Garden Arena on May 1, 2015 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images for HUBLOT)
WBC/WBA welterweight champion Floyd Mayweather Jr. listens during a news conference at the KA Theatre at MGM Grand Hotel & Casino on April 29, 2015 in Las Vegas, Nevada. Mayweather will face WBO welterweight champion Manny Pacquiao in a unification bout on May 2, 2015 in Las Vegas. AFP PHOTO / JOHN GURZINSKI (Photo credit should read JOHN GURZINSKI/AFP/Getty Images)
LAS VEGAS, NV - APRIL 14: WBC/WBA welterweight champion Floyd Mayweather Jr. puts a towel over his head as he works out at the Mayweather Boxing Club on April 14, 2015 in Las Vegas, Nevada. Mayweather will face WBO welterweight champion Manny Pacquiao in a unification bout on May 2, 2015 in Las Vegas. (Photo by Ethan Miller/Getty Images)
LOS ANGELES, CA - MARCH 11: Floyd Mayweather Jr. speaks at the Floyd Mayweather v Manny Pacquiao Press Conference on March 11, 2015 in Los Angeles, California. (Photo by Stephen Dunn/Getty Images)
Floyd Mayweather Jr. of the US reacts accusing Marcos Maidana of Argentina on September 13, 2014 at The MGM Grand, Las Vegas. Mayweather dominated with a 12 round unanimous decision over Maidana retaining his WBA Welterweight Belt and WBC Welterweight and Super Welterweight World Titles. (Photo John Gurzinski / AFP) (Photo credit should read JOHN GURZINSKI/AFP/Getty Images)
LAS VEGAS, NV - SEPTEMBER 10: WBC/WBA welterweight champion Floyd Mayweather Jr. attends a news conference at the MGM Grand Hotel/Casino on September 10, 2014 in Las Vegas, Nevada. Mayweather Jr. will defend his titles against Marcos Maidana on September 13 in Las Vegas. (Photo by Ethan Miller/Getty Images)
LAS VEGAS, NV - SEPTEMBER 02: Boxer Floyd Mayweather Jr. arrives for a workout at the Mayweather Boxing Club on September 2, 2014 in Las Vegas, Nevada. Mayweather Jr. will defend his WBC/WBA welterweight titles against Marcos Maidana on September 13 in Las Vegas. (Photo by Eric Jamison/Getty Images)
LAS VEGAS, NV - AUGUST 01: Boxer Floyd Mayweather Jr. attends a USA Basketball showcase at the Thomas & Mack Center on August 1, 2014 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
LOS ANGELES, CA - JULY 16: Boxer Floyd Mayweather Jr. attends The 2014 ESPYS at Nokia Theatre L.A. Live on July 16, 2014 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
LAS VEGAS, NV - MAY 03: Floyd Mayweather Jr. smiles while taking on Marcos Maidana during their WBC/WBA welterweight unification fight at the MGM Grand Garden Arena on May 3, 2014 in Las Vegas, Nevada. (Photo by Harry How/Getty Images)
MIAMI, FL - JUNE 12: Boxer Floyd Mayweather Jr. attends Game Four of the 2014 NBA Finals between the Miami Heat and the San Antonio Spurs at American Airlines Arena on June 12, 2014 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Chris Trotman/Getty Images)
LAS VEGAS, NV - MAY 02: WBC welterweight champion Floyd Mayweather Jr. poses on the scale during his official weigh-in at the MGM Grand Garden Arena on May 2, 2014 in Las Vegas, Nevada. Mayweather will meet WBA champion Marcos Maidana in a WBC/WBA unification fight in Las Vegas on May 3. (Photo by Ethan Miller/Getty Images)
LAS VEGAS, NV - MARCH 8: Floyd Mayweather Jr. announces his upcoming Marcos 'El Chino' Maidana during a news conference at the MGM Grand Hotel/Casino March 8, 2014, in Las Vegas, Nevada. (Photo by Kevork Djansezian/Getty Images)
WESTWOOD, CA - FEBRUARY 24: Boxer Floyd Mayweather Jr. attends the premiere of Universal Pictures and Studiocanal's 'Non-Stop' at Regency Village Theatre on February 24, 2014 in Westwood, California. (Photo by Kevin Winter/Getty Images)
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"I want to formally introduce you to the 'Bad Medina Cosmetics' line," wrote the boxer, who is currently in Rio de Janeiro to support Team USA, in a series of tweets on Monday afternoon. "This is a project that we've worked on tirelessly and although it has been long awaited on by many, we wanted to make sure we deliver products that are trial tested and far surpass the top of the line standards you are looking for."

The collection is a joint venture between Mayweather and his on-again, off-again girlfriend Doralie Medina, who goes by the handle @badmedina on social media. Medina herself is the face of the collection, which launched this week on BadMedina.com.

On the site, Medina writes that the products ($17-$25) — including all things lips (lipsticks, paints, liners, glosses) as well as shadows and blushes — have "Baddie Diamonds" added "to create a flawless finish for face and lip and help bring out the radiance and luminosity of your inner goddess."

Mayweather concludes: "Ladies treat yourself to something vibrant and different from the rest ... this is luxury at its best!"

We may have doubts about his beauty expertise, but when it comes to luxury, we trust that Mayweather knows what he's talking about.

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