Bruno Magli re-launches women's line with Lucy Liu and 'The Lucy'

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Bruno Magli is a luxury Italian brand that people across the world associate with top of the line shoes -- truly some of the best of what Italy has to offer. It was 1936 when Bruno and his siblings, began crafting women's shoes in Italy. They have become a sensation, with women everywhere -- from Sophia Loren to Gwyneth Paltrow and now Lucy Liu -- loving the brand and its quality.

Bruno Magli is about to re-launch its women's line in the US on August 15th after a 3-year hiatus, and we have a feeling they will be better than ever.

Lucy Liu is the new brand ambassador for the Autumn/Winter 2016 Collection, and we had a chance to chat with her about what she loves about Bruno Magli and why she chose to work with them. Not only is Lucy their new ambassador, but she collaborated on an exclusive style in her namesake -- called "The Lucy." As a UNICEF Ambassador since 2004, Liu will also be donating a portion of her proceeds from the shoe to benefit UNICEF.

Read on for our interview with Lucy.

Lucy Liu for Bruno Magli

How involved were you with creating "The Lucy"? Can you tell me about that process?

I was pretty involved! It's a classic design -- the M Vamp pump -- and I loved that it was comfortable, and it's wide enough. I also like the detail on "The Lucy," and the dual color -- the metal on the back and the color or skins on the front. I like the idea of having a neutral shoe to wear, a practical neutral.

Fashion should be classic, and this shoe can really be part of your wardrobe -- once you find the right shoe or right moisturizer that works, you use it all the time, right? This is your classic, go-to shoe.

I really liked the idea of creating something that can be a staple and practical — my mom would be proud!

So you've worked with UNICEF since 2004, and you're going to be donating some of your proceeds from this shoe (which is amazing!) What's been the most rewarding element of working with UNICEF?

Oh, there are so many things that I've learned and find rewarding -- to start, the people are some of the most inspiring I've met. Their dedication, their commitment regardless of if they have a family et cetera, they are so dedicated. With UNICEF you travel every few years, you get to identify 5-7 locations where you'd like to go, and then they just send you. They ultimately choose where you go. So I just find them all awe-inspiring, because I have son now and you're not just thinking of yourself, you start to think "Maybe I should stay here for stability," but they continue to be so committed.

You do this job for life -- it's on a long term basis, and the impact in the community or country is so important -- it's lasting. They're difficult situations to be in, there's so much work to be done and infrastructure to be built.

I go for a week! At most these people are there for 3-6 years, I find that so inspiring.

This collection launches this fall, but what are some of your favorite trends of the moment?

I have a lot of colorful platform shoes, and basic classic designs too. I find myself wearing a lot of clean lines and neutral colors. When you're running around, you can just throw on a necklace if you're working and then heading to the theater or dinner. In the cosmopolitan life, you can easily accessorize if you don't have time to go home.

The reason I'm so excited about the shoe we're working on is that it creates a longer leg because there's no strap, and it's also not super high, but not a kitten heel -- you can still be comfortable but fashionable.

Plus, you don't have to break them in! They're really soft on the inside. It was so important to me to keep them comfortable.

The collection launches on Monday, August 15th and will be available on It will include both heels and flats, with a basic pump starting at $450 and a high boot retailing for approximately $1,100.

By: Logan Sowa

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