Adidas has reclaimed its position in the world of athletic wear.
In its most recent quarter, sales soared 21% on a currency-neutral basis from this time last year for the entire parent company. The Adidas brand itself grew an impressive 25% on a currency-neutral basis. In North America, currency neutral sales grew 26%.
In fact, Bloomberg notes that the brand is now back behind Nike at number 2 in the North American sportswear market, taking that spot from Under Armour, which overthrew the brand in 2014.
Bloomberg also notes that one product that has really triggered growth for the brand are the iconic Stan Smith shoes.
The shoes, which were named after tennis player Stan Smith, were first brought on the market in 1963. They were pulled from shelves in 2012, and reintroduced in 2014, as Business Insider's Dennis Green reported last year.
RELATED: Evolution of Adidas sportwear
Evolution of Adidas sportswear
Evolution of Adidas sportswear
1954. Photo: Hanns Hubmann (Photo by bpk/Hubmann/ullstein bild via Getty Images)
Germany, Berlin: teenager in a sport shop looking at a gym bag by adidas - 8th July 1966 (Photo by Bernd Thiele/ullstein bild via Getty Images)
September 25, 1973. (Photo by Brauner/ullstein bild via Getty Images)
7th September 1977: Football and rugger shirts and balls with trainers and sports shoes. Puma, Adidas, All Star are some of the brands. (Photo by Chaloner Woods/Getty Images)
Singer Rod Stewart wearing an Adidas hooded tracksuit top, 1983. (Photo by Dave Hogan/Getty Images)
17 Apr 1996: A portrait of former USC Trojan and All American wide receiver Keyshawn Johnson, the potential number one pick in the upcoming NFL Draft, taken during the press conference to announce his multi-year agreement with Adidas America, Inc , helda
Close-up detail of Adidas trainers and camouflage trousers, UK 1990s. (Photo by: PYMCA/UIG via Getty Images)
A Adidas shoe is seen in a department store in Franfurt, Germany, Thursday, Feb. 7, 2002. German sports goods maker Adidas-Salomon AG said Thursday that it has met its 2001 targets of achieving 15 percent growth in net profit and five percent growth to 6.1 billion euro (dlrs 5.29 million) in sales - the highest level in the group's history. (AP Photo/Frank Rumpenhorst)
Umberto Pieraccioni, left, president of Adidas Italy, and Adriano Gallini, right, CEO of AC Milan, pull down a curtain at Macy's departmant store in New York, Friday July 30, 2004, to unveil the new jersey design for AC Milan. Manchester United and AC Milan are scheduled to play at Giants Stadium, in East Rutherford, N.J., Saturday July 31, 2004. (AP PHoto/Richard Drew)
Ein adidas-Sportschuh "Supernova Trail 2005" steht am Dienstag, 8. Maerz 2005, in einem Sportgeschaeft in Stuttgart. Der Sportartikel-Hersteller adidas-Salomon AG wird auf seiner Bilanzpressekonferenz am Mittwoch, 9. Maerz 2005, in Herzogenaurach seine aktuellen Geschaeftszahlen bekannt geben. (AP Photo/Thomas Kienzle)
Adidas-Salomon Chairman and CEO Herbert Hainer stands beside two dummies wearing Reebok coats in Herzogenaurach, soutern Germany, Aug. 3, 2005. Adidas-Salomon AG said Wednesday it will buy shoemaker Reebok International Ltd. for 3.1 billion (US$3.8 billion). (AP Photo/Thomas Langer)
A collection of Adidas NBA Superstar shoes are shown on display at the Adidas Store in Portland, Ore., Wednesday, Jan. 10, 2007. Adidas released 30 NBA Superstar shoes, one for each team in the NBA, in December. Shoes flew off the shelves. (AP Photo/Rick Bowmer)
Sports shoes by German sporting goods producer Adidas are presented in the company's headquarters in Herzogenaurach, southern Germany, on Wednesday, May 30, 2007. (AP Photo/Christof Stache)
Adidas shoes pictured in a Outlet Store in Herzogenaurach, southern Germany, on Thursday, May 7, 2009. (AP Photo/Matthias Schrader)
Jabulani, the official ball of the 2010 soccer World Cup in South Africa, is pictured at a sports wear store in Berlin, Germany, Wednesday, Jan. 6, 2010. The ball is made by adidas and was presented at the draw for the World Cup on Dec. 4. (AP Photo/Michael Sohn)
Novak Djokovic's Adidas shoes pictured at the U.S. Open tennis tournament in New York, Thursday, Sept. 8, 2011. (AP Photo/Mike Groll)
The Michigan basketball team sports new athletic wear by Adidas during the team's basketball media day in Ann Arbor, Mich., Wednesday, Oct. 10, 2012. (AP Photo/Carlos Osorio)
NBA Houston Rockets' star Dwight Howard admires a new Adidas shoe bearing his name during a media event in Taipei, Taiwan, Monday, Aug. 19, 2013. Howard is in Taiwan on the second leg of his Asian promotional tour which includes South Korea, Hong Kong and China. (AP Photo/Wally Santana)
Adidas basketball shoes and socks are seen worn by UCLA's Kyle Anderson against Weber State during the second half of an NCAA college basketball game, Sunday, Dec. 22, 2013, in Los Angeles. UCLA won 83-60. (AP Photo/Danny Moloshok)
The adidas stripes are printed on a sports shoe during the annual shareholders meeting in Fuerth, Germany, Thursday, May 8, 2014. In the first quarter of 2014, Group revenues remained stable on a currency-neutral basis. Currency translation effects had a significant negative impact on sales in euro terms. Group revenues decreased 6% to euro 3.533 billion in the first quarter of 2014 from euro 3.751 billion in 2013. (AP Photo/Matthias Schrader)
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"The resurgence truly took off with a carefully orchestrated relaunch starting with limited editions, a runway appearance and the help of fashion bloggers and social media influencers," Megan Hartman, strategy director at Red Peak Branding, said to Glossy.
The company had celebrities show photos of their own Stan Smiths on Instagram, like Ellen DeGeneres.
Adidas's growth comes at a time when Nike and Under Armour — amid sales growth — have faced headwinds.
"The stellar financial performance in the second quarter is proof positive that our strategy is paying off," Adidas Group CEO Herbert Hainer said in a press release. "We are putting the consumer at the heart of everything we do. We inspire them with unique experiences. We engage with them through marketing initiatives unheard of before. And we excite them with the most innovative and stylish products. As a result, the desirability of our brands and products is greater than ever before."
According to a letter to shareholders in the company's quarterly report, this was Hainer's final time giving quarterly remarks. Kasper Rorsted will take over on October 1. (It was reported earlier this year that Hainer would step down.)