Amazon and Target have reached a critical truce after years of fighting

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Target to Stop Selling Amazon Kindle

Target is once again selling Amazon items, after a four-year rift between the retailer and its ally-turned-rival.

The retail chain has resumed selling Amazon's Kindle e-readers, Fire tablets, and Fire TV devices online, reports Bloomberg. The items are expected to return to stores in October.

Target stopped selling Amazon devices in 2012, due to concerns that the items would draw customers to Amazon — and away from Target.

It's a reasonable fear, especially based on Target and Amazon's complicated history.

In 2001, Target outsourced its e-commerce business to Amazon. Online shopping was not seen as a core part of Target's business at the time, and the partnership continued until 2011.

RELATED: 11 ways to save money at Target

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Ways to save money at Target
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Ways to save money at Target

Look at what number price of an item ends in
It may seem overly attentive, but it's worth it. If the price of an item ends in $0.06 or $0.08, the item will be marked down again at some point in the future. If the price ends in $0.04, the item is marked for final clearance and the price will not change again.

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Trade in electronics for gift cards
If you bring your old electronics to the electronics department, they'll quote you on how much your stuff is worth and compensate you in Target gift cards to spend around the store.

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Be aware of the weekly markdown schedule
Different departments in Target mark down items depending on the day of the week:
Monday: Electronics, accessories, kids' clothing, books, baby, and stationery
Tuesday: Domestics, women's clothing, pets, and market 
Wednesday: Men's clothing, health and beauty, lawn and garden

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Thursday: Housewares, lingerie, shoes, toys, sporting goods, decor, and luggage
Friday: Auto, cosmetics, hardware, and jewelry

Strategically utilize holiday clearance sales
Target has consistently scaled markdowns on themed items after the holidays:
Day after holiday: 50% off
Three days after holiday: 75% off
One week after holiday: 90% off

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Sign up for mobile coupon alerts
By signing up, a new set of coupons will be sent to your phone each month (you can even specify the exact time you want them delivered.) The coupons are scannable and can be redeemed at the register. 

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Shop the end caps
The end caps are the shelves that sit at the end of each aisle, seeming somewhat misplaced. However, most clearance items are usually placed here--make it your go-to place to check if you're looking for discounted items.

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Check online for current deals  
Each week, Target updates its current promotions and weekly sales pages--you'll be able to scout out deals you want to take advantage of and know how much you can save before you even get in to store.

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BYOB (bring your own bag)
Target offers a five-cent discount for every reusable bag you bring in to use at checkout. Every cent adds up!

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Opt for store-brand items
A general rule of thumb when shopping at any major retailer, but its especially worthwhile at Target. Target has several top-quality store-brands that produce everything from food to beauty products at a much lower price than name brands. 

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Hit the dollar section first
Target's dollar aisle is like no other--you never know what you can find when you really look! 

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Utilize "Target Cartwheel"
Cartwheel is a social coupon program that Target created that allows you to set up an account to earn and receive deals. You can use each deal up to four times, as well as stack your deals with other coupons. 

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That's a full decade in which Target was unable to build, grow, and test an online site of its own.

Meanwhile, Amazon has grown into the No. 1 threat to the rest of the retail industry. In May, Morgan Stanley released a report that revealed Amazon holds 7% of the apparel industry. Since apparel accounts 19% of Target's business, that makes Amazon a huge threat going forward.

However, Target apparently didn't think that the e-commerce giant could be stopped by simply refusing to sell its devices.

"Target continually evaluates our assortment to deliver quality products at a great value," the company said in a statement to Bloomberg. "We know our guests love the many aspects of shopping at Target, and believe they will appreciate the convenience and savings of finding these items in our stores and on Target.com."

RELATED: The best Amazon deals under $50

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Amazon Prime Day deals under $50
Get a $50 Amazon gift card, and using the code GCPRIME16 at checkout, you'll get an extra $10 credit.
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