Why the biggest Vine star is ready to leave the platform

Logan Paul has reached a level of social stardom many can only dream of. The young creator is best known by his fans for his larger-than-life sense of humor, and physical abilities that constantly leaves them in awe. From breaking down doors on Christmas morning to doing backflips on a motorway to save a pet cat, Paul has become synonymous with creating six second videos that push the boundaries both physically and comedically. It's this tenacity that has garnered millions of followers for Paul -- 9.3 on Vine alone, to be exact -- and has resulted in over 4 billion Vine loops.

And while Vine may have been the first major stepping stone to Paul's career, he's looking towards other social media platforms for his next step. As he notes, "...the creators plateaued on the platform since it stopped growing, but it was a nice place to foster the growth for all of us and give us a nice little stepping stone to go to the other platforms." Now, you can find Paul's signature videos in a much longer-form on his YouTube, Facebook, and Instagram channels. But Paul's career end goal isn't to be the biggest social media star across platforms, it's to be the biggest entertainer in the world. And with a few movies and television appearances under his belt already including roles in "The Thinning," "Law & Order: Special Victims Unit" and the series "Foursome," he's already off with a running start.

We recently sat down with Logan Paul at our New York City offices to talk about his meteoric success in the entertainment industry. Ahead, find out how he first got involved in the social media world, why he's leaving Vine for other platforms, and more!

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, including more Logan Paul exclusives, click here.

How did you first get involved in the Vine world?
Like everyone else! I hopped on the bandwagon since everyone was using it. Everyone at my school was trying to make these six second Vines and I saw that kids were getting famous on it on this dumb little video app. So I decided to give it a go, and turns out I was pretty good at it.

Do you remember the first video you ever made?
I think I copied what everyone else was doing in its looping. What makes Vine cool is that it started and then it ended and then started again. I think I tried to make the ending the same as the beginning. It wasn't good. I wish it was, but no. It was bad.

You've now expanded your content to every other platform. How do you conceptualize your videos?
I'm just a weird dude and ideas just come to my head. Ideas will just come to my head when I'm walking down the street and if we can shoot it right then, I do it. If not, I go home, sketch it out, and then produce it, shoot it, edit, and then post.

How long does it really take to make one six second Video?
I mean it could take anywhere from 6 seconds to six hours.

I heard that you're a perfectionist -- is that true?
I'm way too meticulous. I'm a perfectionist times ten so if I don't have something, I'll do it over and over and over again. And that's what takes so long, everything for me needs to be perfect. It's at the point where this has become my life so I want to make the best out of it. I want when people to watch my videos to think, "Wow that must have taken a lot of time!"

What has been the proudest video you've ever created?
I made this video of me doing the splits actually here in New York City and I think I'm most proud of that one. Because people seem to love it and it was just so much fun.

And that just got picked up for a commercial?
It did. An Advil commercial! People are Tweeting at me, "I see you on an Advil commercial" and I have a part 2 to it coming out in about 20 days. It will hopefully be really big.

How have you seen social media platforms evolve or change since you've started your career?
Vine has plateaued. It had its spiked in the beginning and it's the reason why Instagram has a video feature now since they had to compete with it. Even the creators plateaued on the platform since it stopped growing, but it was a nice place to foster the growth for all of us and give us a nice little stepping stone to go to the other platforms.

Where do you see the progression of your career going in the next few years?
I'm acting outside of social media. I moved to LA to pursue entertainment beyond social media and I'm always going to continue to grow my social. Having a social media presence and having an audience that loves watching you post daily is awesome. But I'm going to try and mesh the digital world and traditional world. I'm going to try to merge both of those and become one of the first creators to go from digital to traditional.

Now that you are starting to expand into more traditional spaces, do you still feel pressure to push out viral content?
Yes. In fact, the pressure is almost higher because I post less. I only post once a week maybe and when I do, I want my videos to be the cream of the crop. So I have to put in more effort into making the best content. I'm doing pretty decent at it so far. The traditional stuff just take up time. Time is becoming a hot commodity in my life.

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, including more Logan Paul exclusives, click here.

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