Why the biggest Vine star is ready to leave the platform

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Logan Paul has reached a level of social stardom many can only dream of. The young creator is best known by his fans for his larger-than-life sense of humor, and physical abilities that constantly leaves them in awe. From breaking down doors on Christmas morning to doing backflips on a motorway to save a pet cat, Paul has become synonymous with creating six second videos that push the boundaries both physically and comedically. It's this tenacity that has garnered millions of followers for Paul -- 9.3 on Vine alone, to be exact -- and has resulted in over 4 billion Vine loops.

And while Vine may have been the first major stepping stone to Paul's career, he's looking towards other social media platforms for his next step. As he notes, "...the creators plateaued on the platform since it stopped growing, but it was a nice place to foster the growth for all of us and give us a nice little stepping stone to go to the other platforms." Now, you can find Paul's signature videos in a much longer-form on his YouTube, Facebook, and Instagram channels. But Paul's career end goal isn't to be the biggest social media star across platforms, it's to be the biggest entertainer in the world. And with a few movies and television appearances under his belt already including roles in "The Thinning," "Law & Order: Special Victims Unit" and the series "Foursome," he's already off with a running start.

We recently sat down with Logan Paul at our New York City offices to talk about his meteoric success in the entertainment industry. Ahead, find out how he first got involved in the social media world, why he's leaving Vine for other platforms, and more!

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, including more Logan Paul exclusives, click here.

How did you first get involved in the Vine world?
Like everyone else! I hopped on the bandwagon since everyone was using it. Everyone at my school was trying to make these six second Vines and I saw that kids were getting famous on it on this dumb little video app. So I decided to give it a go, and turns out I was pretty good at it.

Do you remember the first video you ever made?
I think I copied what everyone else was doing in its looping. What makes Vine cool is that it started and then it ended and then started again. I think I tried to make the ending the same as the beginning. It wasn't good. I wish it was, but no. It was bad.

You've now expanded your content to every other platform. How do you conceptualize your videos?
I'm just a weird dude and ideas just come to my head. Ideas will just come to my head when I'm walking down the street and if we can shoot it right then, I do it. If not, I go home, sketch it out, and then produce it, shoot it, edit, and then post.

The favorite child on Mother's Day 😜 (w/ @jakepaul) tag your siblings :)

A video posted by Logan Paul (@loganpaul) on

How long does it really take to make one six second Video?
I mean it could take anywhere from 6 seconds to six hours.

I heard that you're a perfectionist -- is that true?
I'm way too meticulous. I'm a perfectionist times ten so if I don't have something, I'll do it over and over and over again. And that's what takes so long, everything for me needs to be perfect. It's at the point where this has become my life so I want to make the best out of it. I want when people to watch my videos to think, "Wow that must have taken a lot of time!"

What has been the proudest video you've ever created?
I made this video of me doing the splits actually here in New York City and I think I'm most proud of that one. Because people seem to love it and it was just so much fun.

And that just got picked up for a commercial?
It did. An Advil commercial! People are Tweeting at me, "I see you on an Advil commercial" and I have a part 2 to it coming out in about 20 days. It will hopefully be really big.

How have you seen social media platforms evolve or change since you've started your career?
Vine has plateaued. It had its spiked in the beginning and it's the reason why Instagram has a video feature now since they had to compete with it. Even the creators plateaued on the platform since it stopped growing, but it was a nice place to foster the growth for all of us and give us a nice little stepping stone to go to the other platforms.

GETTING OVER YOUR EX... tag 3 friends!

A video posted by Logan Paul (@loganpaul) on

Where do you see the progression of your career going in the next few years?
I'm acting outside of social media. I moved to LA to pursue entertainment beyond social media and I'm always going to continue to grow my social. Having a social media presence and having an audience that loves watching you post daily is awesome. But I'm going to try and mesh the digital world and traditional world. I'm going to try to merge both of those and become one of the first creators to go from digital to traditional.

Now that you are starting to expand into more traditional spaces, do you still feel pressure to push out viral content?
Yes. In fact, the pressure is almost higher because I post less. I only post once a week maybe and when I do, I want my videos to be the cream of the crop. So I have to put in more effort into making the best content. I'm doing pretty decent at it so far. The traditional stuff just take up time. Time is becoming a hot commodity in my life.

YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, including more Logan Paul exclusives, click here.

For more past YouShouldKnow stars, scroll through the gallery below:

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What are you looking at πŸ‘€πŸ˜‚
How I look every day because life is too short to not have fun with yourself πŸ™†πŸ»
Move the way you want to move πŸ’ƒπŸΌ
This is my face when someone mentions food!πŸ€“ Releasing a new video tonight! Can't wait!❀️
Shooting a new vid for you guys!! Uploading Wednesday!!!😍❀️🎬 #teamworkmakesthedreamwork
It's the most wonderful time of the yearβ€οΈπŸŽ„πŸŽ
"Mom she won't let me have a sip of her Capri Sun" -6 year old nerf gun loving Brent to 6 year old polly pocket obsessed Mere NEW VIDEO IS UP W/ @brentrivera πŸ‘« Link to watch is in my bio! ❀️
Adventuring with friends at the beach 🌊 Pretty sure this house was haunted... not to mention the door was open. Something you guys don't know about me is I am the most savage ghost hunter around nothing scares me and I mean nothing πŸ‘€ Do you believe in ghosts? πŸ‘»
Bonjour, je m'appelle Meredith. Comment t'appelle tu? Out of my 3 years of studying French this is one of the only things I remember πŸ˜‚πŸ‘‹
AHH!!! We hit 3MILLION subbies today!! πŸ’žπŸŽ‰πŸ˜­πŸŽ‚ I love my #macbabies so so much!!! You all mean the WORLD to me!!! Our family is growing so much! Thank you for allowing me to just be my awkward self. I love you and I can never thank you enough for all the opportunities you've given me!! πŸ’žπŸŽ‰πŸŽ‚βœ¨πŸ˜±
i like pink doors β™‘ ps..new video going up soon! ahh who's excited?!? link in my bio! also, what's your fav color?! hehe πŸ’žβœŒπŸΌοΈπŸŽ‰
until next time thailand β™‘ ps...guess who just uploaded a vlog!! you get a sneak peek of my final room decor!! ahh! also, how did you find my youtube channel? i'm so curious! πŸ’žπŸŒŽβœŒπŸΌοΈ
i just wanna travel the world ✈️ where should I go next ?πŸ˜‰
so ready for halloween πŸ‘» SOOOO, I just uploaded a brand new HALLOWEEN VIDEO!! Click the link in my bio to watch!πŸŽƒ
eye see you πŸ‘€ Ps: thank you all for your amazing and continued support. I want you all to know how much I love and appreciate you so much. xoxo
Have you seen my new video yet!? It's all about music festivals so make sure to check it out on my YouTube channel! + there's some friends in it☺️
My new video is dropping today!!! Can you guess what it'll be..?πŸ˜—
u like em crazy babe don't u
the #londonhasfallen premiere last night πŸ‡¬πŸ‡§πŸ‡¬πŸ‡§πŸ‡¬πŸ‡§
when the waiter passes your table with food
Love him πŸ’•
Fun fact : purple and orange teacups are the fastest! :)
Pink paradise 🌴
Once you see it, you can't unsee it
β˜€οΈ
PROUDEST PUPPY MOMS EVER 🐢🐢☺️ @karminmusic @garykarmin @djminimatt
:)
HAPPY SUNDAY 😊
✌🏼️boom✌🏼️ (photo:@markdohner)
WE OUT HERE AT THE #KCA's and the inner child in me is screaming.
trying my hardest to be "fierce"....
Welcome to slime history @rebelwilson !! πŸ˜πŸ˜‚ #KCA2016
2 0 1 6 - #HAPPYNEWYEAR on the water 2-5~6
We love taking walks, no phones, just talking about life. If you can, make time every week to take a 30-minute walk with a friend or a loved one. It's a cool way to get to know each other on a deeper level!
Leap year gives us all 24 extra hours to #DayItForward! We’ve teamed up w/ @Chevrolet to send love to #UsTheFamily - check out our Twitter feed tomorrow!!
Have you heard?! We're joining our friends @ptxofficial on the first leg of their World Tour this Spring! Click the link in our bio for tix, or visit https://www.ustheduo.com/tour :) PUMPED to meet some new and current #UsTheFamily members!
NEW VIDEO: Creepy Things Girls Do πŸ˜‚ Comment a, "🐬" if you've watched it/will watch it
Guess who's birthday is in 5 days?? (No it's not Dylan O'Brien) 😎
I came here to live life like nobody is watching β₯ β™‘
Happy Valentine's Day loves❀️
Did you catch the latest blog post on the blog (link in profile)?? Who else loves afternoon tea?? // πŸ“·: @torrancecoombs #TheAListIreland
Dorky smiles + a photobomb by some serious woman with a serious collar 😜😜 #HereCoombsTheBride
Soft curls and red lips πŸ’‹ // πŸ“·: @torrancecoombs
Every girl ought to have a pair of nude suede pumps! Nothing like New shoes Monday with @mgemi. Get more details on @liketoknow.it www.liketk.it/2fcOb #liketkit #lovemgemi
On the streets of Paris in red and how I style my street style looks for fashion week revealed on #thechrisellefactor today! Direct link in bio πŸ‘‰πŸ» http://thechrisellefactor.com/2016/03/power-color/ πŸ“·:@karenrosalie_
Rendezvous in Paris in Pink on #TheChriselleFactor today. Direct link in bio πŸ‘‰πŸ» http://thechrisellefactor.com/2016/03/rendezvous-in-pink/
Your not ready for this #chromat #nyfw #teamthis
We run THIS show #HBDWang #rkobh #teamthis
When it's "chilly" out 😜 #ootd
πŸ‘€
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ATL tonight 😏
had the King of LA @yg come through last night πŸ™πŸ½
If you guys saw how I looked before you would think it was magic 😩😭 My beautiful makeup for #kca by @beautybydianalomelin πŸ’«
Winding down with @SkinnyMintCom 😌 #TheOriginalTeatox #ad
Eating all that sushi finally turned me into a mermaid! 😭 for @projectmermaids #saveourbeach Photography by @angelinaventurellaphoto Hair and Makeup by @ljbeauty Bra by @edwordgarcia Sponsored by @sexyhair Project Manager @crissycrissybobissy
If you know me well or have read interviews I’ve done then you know that @marthastewart has always been my biggest inspiration when it comes to food. One of my goals is to be a combination of my two idols- Martha and Andy Warhol. As a child I would dream about spending the time and care like her to prepare a table, creating something very special for people to join around and share a meal. Watching her cook inspired me to teach myself how to hand weigh ingredients, to always have my mise en place organized, how to pronounce words like vichyssoise, and her wide usage of produce variety is honestly a large part of where my curiosity for our food sparked from. With this said, I’m sure you can imagine my surprise when I was told that I was one of the 25 creatives @marthastewart is inspired by in celebration of their 25th anniversary. Thank you for helping me think and dream so big Martha, I am honored to share this and to make you all of the colors. #25yearsofmartha #foodgradients
I wanted to take a moment to reintroduce myself. I’m Brittany and I recognize that I seem to do a decent job of not sharing much about my actual self here or in interviews. I prefer to keep my art about the food and not myself. This community and my photography have become the biggest part of my life, I love it more than I have words to explain but there's more that makes me who I am. So for a quick moment here’s a bit- I’m 24, a taurus, live in Seattle but grew up in San Diego, my favorite food is a cheeseburger (super thin patty, toasted bun), my favorite bands are @stygoc and @metric, my first tattoo was the one on chest- it’s still my favorite and says β€˜love your life’, something many people sadly forget. I was raised by my grandparents, I love to make small collections of items like rocks and stickers, I grew up playing a lot of sports competitively, I love Star Wars and have Boba Fett tattooed on my arm but Willy Wonka and the Chocolate Factory is my favorite movie. Many times I have been told that being an artist β€œcan’t be a real job” and that I was wasting my time trying to do so. I smile everyday not because I proved them wrong but because I achieved a goal. Dream big, everyone.
Thought I might start this week off with a past candy photo. Here's to hoping you all have the best days ahead! #foodgradients
KΓΆln!!!! Didn't pronounce your name right on stage but... You were AMAZING. Only a couple shows left in EU-- next up, London... (πŸ“·: @annamaria_langer )
Practicing our Spanish with @tvtelehit Mexico πŸ‡²πŸ‡½
Sam wants to play Jack & Rose in Titanic but Casey's all "nah i'm good, have fun tho mang"
We drove 28 hours to get to Canada. The jeep is still runningπŸ’€πŸ˜
The Dallas episode for @heyusax is the funniest yet! Go watch it now on @go90 now!πŸ˜„πŸ˜„
Keep lookin up.
πŸ’…πŸ» #THELASTSTEW
That's a wrap #E! #Oscarafterpartyshow πŸŽ‰
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