Snapchat expert Mark Kaye on how social media influences an election

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This interview is a part of #KanvasLive, an interactive, cross-platform content series brought to life on the Kanvas app and AOL.com. See more on coverage here.

Not only is Mark Kaye an award-winning radio personality but he's an expert Snapchat user. The success of his Snapchat show "Talkin' Snap!" has resulted in the nickname "The Jimmy Fallon of Snapchat." He's mastered how to build and connect with his audience through technology.

Kaye hosts it all from entertainment morning radio shows to political talk shows. He took his talents to the RNC and snapped his way through the convention on Cleveland.com's Snapchat account.

In the midst of it all, AOL.com editors caught up with Mark to talk about how he uses social media, the role it is playing in the election and the millennial response.

What role do you thing social media could play in the 2016 election?
This year I think social media and Snapchat specifically could have been way bigger than they are. Snapchat gets it. Snapchat is here they know they have the best filters. They know their audience is going to be snapping all over the RNC and DNC they get it. The problem is the candidates. None of them have really grasped the power of Snapchat. They have Snapchat accounts but they don't use them. If they use them its to send some boring message that nobody cares about. They are still protecting whatever background stories. They don't want people to know the real them. That's kind of a lost opportunity for candidates. But as far as politics in general go I think Snapchat has really shined a light on this election. I think on Election Day people are going to be sharing filters and "I Voted" buttons. You'll see how many of your friends and family members and co-workers are involved. And that will inspire you to get involved too. I think that is where it's really going to help.

Check out the scene from the home of the 2016 RNC:

What are the biggest misconceptions people have about voting?
The biggest misconception I have is I think people don't understand who their candidate is and I think Bernie Sanders is the biggest example of that. Bernie Sanders comes to prominence and has such a great - this guy with no real support took on a woman who is prime to be president for years - and he almost beat her. He got so close. I think the reason for that is people don't really understand what he stands for. They don't understand his policies but emotionally he made a dent and that's 100% social media. Social media is driven by emotion more so then actual information. If you see your friends doing something. If you see a group of cool people or your favorite celebrity doing something you are going to jump on it. But I don't think that the younger generation, the millennial generation, really understands what a vote for a particular candidate is because you don't see the issues being discusses you just see the catchy phrases. Like "Feel the Bern" and Donald Trump, "Make America Great Again." I don't know if a lot of people will understand why conservatives hate him as much because he doesn't have a lot of conservative beliefs. Liberals hate him too because the beliefs he has that are conservatives they hate. Hillary Clinton is the same way if you really figure it out, what kind of person she was, or what kind of person the candidate was people may not be supporting them. But millennial tend to just look through that rosy colored social media screen and just vote with emotion.

What are you most excited to see this convention?
I really am bummed there aren't more protestors. I was so excited to have Black Panthers yelling at Bikers for Trump on video. I wanted to get in there. I saw one girl in a crop top who was a ventriloquist and she had a Donald Trump doll. That was the most exciting protestor I've seen so far. That's what I was disappointed by, hopefully the protestors will really pick up. They've really presold themselves to be such a big part of this event. I haven't seen any yet. That's number one. I'm going to be on the floor snapping for cleveland.com on Thursday so I'll get to see Donald Trump and the balloons fall and that should be good. There are a lot of balloons they are already up there. I'm excited to see the balloons fall, the moment that that actually happens, those are the two things.

Check out more photos from the Republican National Convention in the gallery below:

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Inside the Republican National Convention
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Inside the Republican National Convention
A delegate studies a copy of the Republican platform document that reflect the policies of the Republican Party that will be voted on at the RNC, at the Republican National Convention in Cleveland, Ohio, U.S., July 18, 2016. REUTERS/Jonathan Ernst
Former Virginia Attorney General Ken Cuccinelli sneaks in a quick hot dog on the floor of the Republican National Convention as he discusses a controversial fight over the RNC rules with a delegate (R) at the Republican National Convention in Cleveland, Ohio, U.S., July 18, 2016. REUTERS/Jonathan Ernst
Oregon alternate RNC delegate Nathan Dahlin wears an assortment of political buttons at the Republican National Convention in Cleveland, Ohio, U.S. July 18, 2016. REUTERS/Aaron P. Bernstein
A vendor shows off Donald Trump t-shirts for sale at one of the RNC Convention Stores inside the arena selling goods to delegates at the Republican National Convention in Cleveland, Ohio, U.S. July 18, 2016. REUTERS/Aaron Josefczyk
Delegates hold a campaign sign for Donald Trump, presumptive 2016 Republican presidential nominee, during the Republican National Convention (RNC) in Cleveland, Ohio, U.S., on Monday, July 18, 2016. The day before the start of the Republican National Convention in Cleveland, Reince Priebus said Donald Trump has to use the gathering to convince Americans he can be presidential. Photographer: John Taggart/Bloomberg via Getty Images
A delegate attends the opening day of the Republican National Convention at the Quicken Loans arena in Cleveland, Ohio on July 18, 2016. The Republican Party opened its national convention Monday, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as the Republican presidential nominee. / AFP / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
Delegates react to a rule committee proposal on the opening day of the Republican National Convention at the Quicken Loans arena in Cleveland, Ohio on July 18, 2016. The Republican Party opened its national convention Monday, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as the Republican presidential nominee. / AFP / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
CLEVELAND, OH - JULY 18: Diana Shores from Farmville, VA (C) protests a roll call vote on the floor on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. An estimated 50,000 people are expected in Cleveland, including hundreds of protesters and members of the media. The four-day Republican National Convention kicks off on July 18. (Photo by John Moore/Getty Images)
A delegate in patriotic dress on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. The Republican Party opened its national convention Monday, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as its presidential nominee. Some 2,000 delegates descended on a tightly secured Cleveland arena where Trump's wife will take center stage later in the day to make a personal pitch to voters that her billionaire husband is the best candidate for the White House. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
A delegate wear an American flag cowboy hat while waiting at a food stand during the Republican National Convention (RNC) in Cleveland, Ohio, U.S., on Monday, July 18, 2016. The day before the start of the Republican National Convention in Cleveland, Reince Priebus said Donald Trump has to use the gathering to convince Americans he can be presidential. Photographer: Daniel Acker/Bloomberg via Getty Images
CLEVELAND, OH - JULY 18: Former Virginia Attorney General Ken Cuccinelli (2nd L) along with other delegates from Virginia chant for a rule call vote on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. An estimated 50,000 people are expected in Cleveland, including hundreds of protesters and members of the media. The four-day Republican National Convention kicks off on July 18. (Photo by John Moore/Getty Images)
A delegate on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. The Republican Party opened its national convention Monday, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as its presidential nominee. Some 2,000 delegates descended on a tightly secured Cleveland arena where Trump's wife will take center stage later in the day to make a personal pitch to voters that her billionaire husband is the best candidate for the White House. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
A Wisconsin delegate on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
A delegate holds a campaign bumper sticker for Donald Trump, presumptive 2016 Republican presidential nominee, during the Republican National Convention (RNC) in Cleveland, Ohio, U.S., on Monday, July 18, 2016. The day before the start of the Republican National Convention in Cleveland, Reince Priebus said Donald Trump has to use the gathering to convince Americans he can be presidential. Photographer: Daniel Acker/Bloomberg via Getty Images
Shoes worn by a delegate on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. The Republican Party opened its national convention Monday, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as its presidential nominee. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
Robert 'Mike' Duncan, former chairman of the Republican National Committee, speaks during the Republican National Convention (RNC) in Cleveland, Ohio, U.S., on Monday, July 18, 2016. The day before the start of the Republican National Convention in Cleveland, Reince Priebus said Donald Trump has to use the gathering to convince Americans he can be presidential. Photographer: Andrew Harrer/Bloomberg via Getty Images
Delegates react to a rule committee proposal on the opening day of the Republican National Convention at the Quicken Loans arena in Cleveland, Ohio on July 18, 2016. The Republican Party opened its national convention Monday, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as the Republican presidential nominee. / AFP / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
CLEVELAND, OH - JULY 18: Sen. John Barrasso (R-WY) speaks during the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. An estimated 50,000 people are expected in Cleveland, including hundreds of protesters and members of the media. The four-day Republican National Convention kicks off on July 18. (Photo by Jeff Swensen/Getty Images)
Delegates react to a rule committee proposal on the opening day of the Republican National Convention at the Quicken Loans arena in Cleveland, Ohio on July 18, 2016. The Republican Party opened its national convention Monday, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as the Republican presidential nominee. / AFP / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
A delegate protests a rule committee proposal on the opening day of the Republican National Convention at the Quicken Loans arena in Cleveland, Ohio on July 18, 2016. The Republican Party opened its national convention Monday, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as the Republican presidential nominee. / AFP / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
A delegate protests a rule committee proposal on the opening day of the Republican National Convention at the Quicken Loans arena in Cleveland, Ohio on July 18, 2016. The Republican Party opened its national convention Monday, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as the Republican presidential nominee. / AFP / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
CLEVELAND, OH - JULY 18: Delegates from Texas wave their hats in the air on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. An estimated 50,000 people are expected in Cleveland, including hundreds of protesters and members of the media. The four-day Republican National Convention kicks off on July 18. (Photo by Joe Raedle/Getty Images)
A Florida delegate poses for the media on the opening day of the Republican National Convention at the Quicken Loans arena in Cleveland, Ohio on July 18, 2016. The Republican Party opened its national convention Monday, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as the Republican presidential nominee. / AFP / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
A delegate gets a picture taken with a Trump supporter on the floor on the opening day of the Republican National Convention at the Quicken Loans arena in Cleveland, Ohio on July 18, 2016. The Republican Party opened its national convention Monday, kicking off a four-day political jamboree that will anoint billionaire Donald Trump as the Republican presidential nominee. / AFP / DOMINICK REUTER (Photo credit should read DOMINICK REUTER/AFP/Getty Images)
CLEVELAND, OH - JULY 18: Delegate Beverly Gossage of Eudora, KS attends the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. An estimated 50,000 people are expected in Cleveland, including hundreds of protesters and members of the media. The four-day Republican National Convention kicks off on July 18. (Photo by Joe Raedle/Getty Images)
Delegates on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
CLEVELAND, OH - JULY 18: Sen. Pat Roberts (R-KS) gestures as he speaks on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. An estimated 50,000 people are expected in Cleveland, including hundreds of protesters and members of the media. The four-day Republican National Convention kicks off on July 18. (Photo by Joe Raedle/Getty Images)
Tennesee Delegate Nate Mitchell sports a coonskin hat on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
Delegates on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
Alexandra smith, national chairman of the College Republican National Committee, smiles during the Republican National Convention (RNC) in Cleveland, Ohio, U.S., on Monday, July 18, 2016. The day before the start of the Republican National Convention in Cleveland, Reince Priebus said Donald Trump has to use the gathering to convince Americans he can be presidential. Photographer: David Paul Morris/Bloomberg via Getty Images
Linda Lingle, former governor of Hawaii, smile during the Republican National Convention (RNC) in Cleveland, Ohio, U.S., on Monday, July 18, 2016. The day before the start of the Republican National Convention in Cleveland, Reince Priebus said Donald Trump has to use the gathering to convince Americans he can be presidential. Photographer: David Paul Morris/Bloomberg via Getty Images
Senator Kimberly Yee, a Republican from Arizona, speaks during the Republican National Convention (RNC) in Cleveland, Ohio, U.S., on Monday, July 18, 2016. The day before the start of the Republican National Convention in Cleveland, Reince Priebus said Donald Trump has to use the gathering to convince Americans he can be presidential. Photographer: David Paul Morris/Bloomberg via Getty Images
Matt Walter, president of the State Leadership Committee, gestures while speaking during the Republican National Convention (RNC) in Cleveland, Ohio, U.S., on Monday, July 18, 2016. The day before the start of the Republican National Convention in Cleveland, Reince Priebus said Donald Trump has to use the gathering to convince Americans he can be presidential. Photographer: David Paul Morris/Bloomberg via Getty Images
A delegate takes a selfie in front of a banner in support of Republican presidential candidate Donald Trump on the opening day of the Republican National Convention at the Quicken Loans arena in Cleveland, Ohio on July 18, 2016. / AFP / Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
Bill Schuette, Michigan attorney general, speaks during the Republican National Convention (RNC) in Cleveland, Ohio, U.S., on Monday, July 18, 2016. The day before the start of the Republican National Convention in Cleveland, Reince Priebus said Donald Trump has to use the gathering to convince Americans he can be presidential. Photographer: David Paul Morris/Bloomberg via Getty Images
CLEVELAND, OH - JULY 18: Bob Little, delegate from Michigan salutes during the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. An estimated 50,000 people are expected in Cleveland, including hundreds of protesters and members of the media. The four-day Republican National Convention kicks off on July 18. (Photo by Chip Somodevilla/Getty Images)
Larry Householder, former speaker of the Ohio House of Representatives, speaks during the Republican National Convention (RNC) in Cleveland, Ohio, U.S., on Monday, July 18, 2016. The day before the start of the Republican National Convention in Cleveland, Reince Priebus said Donald Trump has to use the gathering to convince Americans he can be presidential. Photographer: David Paul Morris/Bloomberg via Getty Images
CLEVELAND, OH - JULY 18: Jeff Larson, CEO of the Republican National Convention, speaks on the first day of the Republican National Convention on July 18, 2016 at the Quicken Loans Arena in Cleveland, Ohio. An estimated 50,000 people are expected in Cleveland, including hundreds of protesters and members of the media. The four-day Republican National Convention kicks off on July 18. (Photo by Alex Wong/Getty Images)
Delegates speak during the Republican National Convention (RNC) in Cleveland, Ohio, U.S., on Monday, July 18, 2016. The day before the start of the Republican National Convention in Cleveland, Reince Priebus said Donald Trump has to use the gathering to convince Americans he can be presidential. Photographer: John Taggart/Bloomberg via Getty Images
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