Starbucks customers have pledged to buy $40,000 in gift cards if the coffee giant ditches Donald Trump

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The Caramel Waffle Cone Frappuccino at Starbucks

Many Starbucks customers aren't pleased the coffee giant has a location inside Trump Tower. So they're taking action.

SEE ALSO: Starbucks barista refuses to write #BlackLivesMatter on woman's coffee cup

As of Friday afternoon, more than 1,000 people have pledged to buy more than $40,000 in Starbucks gift cards if Starbucks terminates its lease in Trump Tower in New York City.

"The money Starbucks gives Trump every month is used to fund the bigotry and racism that he broadcasts across the country," the pledge reads. "Macy's, NBC-Universal, ESPN, Apple, and NASCAR have all cut ties with Trump, but Starbucks continues to hold out, forcing us to unwillingly fund Donald Trump's hate with every latte bought."

See images of Starbucks stores around the world:

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Starbucks locations around the world
A woman walks into a Starbucks Coffee, Monday, Jan. 11, 2016, in New York. (AP Photo/Mark Lennihan)
People walk past the first Starbucks to open in Bogota, Colombia, Wednesday, July 16, 2014. The three-floor coffee house in Bogota is the first of 50 that the Seattle-based company plans to open here in the next five years. (AP Photo/Fernando Vergara)
Baristas Truong Nguyen, left, and Ben Ruthruff, right, talk with customers near a display of special Seattle Seahawks Starbucks cards on Wednesday, Oct. 23, 2013, at a Starbucks store in Seattle. The Seahawks began a one-week fund-raising campaign Wednesday with Starbucks to benefit Seahawks head coach Pete Carroll's A Better Seattle program, which seeks to reach at-risk youth and prevent gang violence. (AP Photo/Ted S. Warren)
Starbucks CEO Howard Schultz poses for the photographer before a press conference in Bangkok, Thailand, Monday, May 13, 2013. Schultz, visiting Bangkok this week to mark the coffee giant's 15 year anniversary of opening in Thailand, said Monday the coffee chain's first stores in India and Vietnam have been received positively and it might soon be time to give Myanmar a shot too. (AP Photo/Sakchai Lalit)
Two customers sit outside a Starbucks vandalized by angry protestors in opposition to Mexico's newly sworn-in president, in Mexico City, Saturday, Dec. 1, 2012. Protests began early Saturday morning with violent confrontations in the streets and protest speeches from opposition parties inside the congress, where Enrique Pena Nieto took the oath of office. Protesters continued vandalizing downtown businesses, smashing plate glass windows and setting office furniture ablaze outside. (AP Photo/Eduardo Verdugo)
Pedestrians walk past a branch of the Starbucks cafe chain in west London, Monday, Dec. 3, 2012. A committee of British lawmakers says the government should "get a grip" and clamp down on multinational corporations that exploit tax laws to move profits generated in Britain to offshore domains.The committee says major multinationals including Starbucks, Google and Amazon are guilty of immoral tax avoidance. Starbucks announced it is reviewing its British tax practices in a bid to restore public trust. (AP Photo/Alastair Grant)
In this photo take Dec. 3, 2010, a Starbucks logo is displayed at a store in Philadelphia. Starbucks Corp. said Wednesday, Jan. 19, 2011, that customers with certain BlackBerry smartphones, iPhones and iPod touch can now use those devices to make purchases at all of its U.S. company-run stores.(AP Photo/Matt Rourke)
In this Feb. 14, 2010 photo, a sign outside a Starbucks hangs over the Riverwalk with the Navarro Street bridge in the background in San Antonio, Texas. Starbucks plans to begin paying a 10-cents-per-share cash dividend to investors.(AP Photo/David Zalubowski)
FILE - This file photo made Nov. 2, 2009, shows a Starbucks coffee shop in Arlington, Mass. Starbucks releases quarterly earnings after the close of the market Wednesday, July 21, 2010. (AP Photo/Elise Amendola, File)
Shown Tuesday, August 11, 2009 is a Starbucks Coffee shop at Adriatrica, a development in McKinney, Texas, designed to look like a Croatian Village.(AP Photo/Donna McWilliam)
A worker cleans the sign outside one of many Starbucks outlets in Beijing Friday April 27, 2007. An Internet campaign was started in January calling for the removal of a Starbucks coffee shop from Beijing's famed Forbidden City. Critics say its presence in the former imperial palace is a smear on China's historical legacy. (AP Photo/Greg Baker)
** FILE ** South Korean tourists queue up to buy coffee at an outlet of Starbucks at the Forbidden City in Beijing, China, in this Thursday, Jan. 18, 2007 file photo. A member of China's legislature has revived calls for the removal of a Starbucks coffee shop from Beijing's Forbidden City, saying its presence was a smear on China's historical legacy, the official Xinhua News Agency reported Sunday March 11, 2007. (AP Photo/Ng Han Guan, File)
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The movement was started by Ivan Pardo, the CEO of Buycott, an app that flags products that go against users' values, BuzzFeed reports. The pledge is hosted by Payola, a new project by Pardo intended to put direct financial consequences behind people's opposition to Starbucks' involvement with Trump.

"Just signing petitions hasn't been enough to persuade Starbucks, so we've developed a new tactic to get their attention," the pledge reads. "Make a pledge to buy a Starbucks gift card if Starbucks terminates their lease at Trump Tower, and we'll leverage our collective buying power to negotiate with Starbucks."

The pledge is aiming for $50,000 toward gift cards. If Starbucks is convinced to terminate its lease in Trump Tower, people who pledge money will be charged — similar to Kickstarter. If the Starbucks location stays open, they will not be charged.

This isn't the first time Trump has clashed with quick-service chains. In June, Cook Out, a regional fast-food chain, fired an employee who was unwilling to serve Trump supporters.

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