Activists will run a transgender rights ad on Fox News during the GOP convention

Before you go, we thought you'd like these...
Before you go close icon
A Transgender Rights Ad Will Debut During the GOP Convention

A transgender rights group has landed a commercial spot that will ensure its message is preaching to anything but the choir.

Fox News viewers tuning into presumptive GOP nominee Donald Trump's (also presumptive) acceptance speech at the party convention next week will be treated to the first-person testimony of a transgender woman talking about how proposed bathroom laws could impact her life.

SEE ALSO: More states sue Obama administration over transgender bathroom policy

The commercial, which will run next Friday during the last leg of the convention, comes amid fierce debate over so-called bathroom bills in North Carolina and several other states that would bar transgender people from using the public restrooms that correspond with their gender identity. Most of the support for the efforts comes from within the Republican Party.

While there is certainly a political statement to be made by advertising during that party's biggest event, the coalition behind the ad, Fairness USA, says it's also there for the same reason as the erectile dysfunction companies and fast food chains: A big audience of potential converts.

RELATED: Famous transgender activists

Famous transgender activists
See Gallery
Famous transgender activists
Laverne Cox poses in the press room at the BET Awards at the Microsoft Theater on Sunday, June 28, 2015, in Los Angeles. (Photo by Richard Shotwell/Invision/AP)
Chaz Bono arrives at the 25th Annual GLAAD Media Awards on Saturday, April 12, 2014. (Richard Shotwell/Invision/AP)
Tennis player Dr. Renee Richards, shown in action at stadium in Forest Hills, New York during U.S. Open tennis match on Sept. 1, 1977. (AP Photo/Dave Pickoff)
In this June 1, 2015 photo, a journalist looks at Vanity Fair's Twitter site with the Tweet about Caitlyn Jenner, who will be featured on the July cover of the magazine. Caitlyn Jenner, the transgender Olympic champion formerly known as Bruce, on Monday unveiled her new name and look in a sexy Vanity Fair cover shoot -- drawing widespread praise, including from the White House. Lesbian, gay, bisexual and transgender campaigners -- and many well-wishers -- welcomed the high-profile debut, as did the 65-year-old Jenner's family, which includes the media-savvy celebrity Kardashian clan. 'I'm so happy after such a long struggle to be living my true self,' Jenner wrote in her first tweet after the magazine released the July cover photo by renowned photographer Annie Leibovitz. AFP PHOTO / MLADEN ANTONOV (Photo credit should read MLADEN ANTONOV/AFP/Getty Images)
Writer Janet Mock attends Marie Claire's Second-Annual New Guard Lunch at Hearst Tower on October 30, 2014 in New York City. (Photo by Robin Marchant/Getty Images for Marie Claire)
FILE - In this Aug. 18, 2009 file photo, transgender activist and prominent AIDS leader Diego Sanchez talks about his work as a legislative assistant to Rep. Barney Frank, D-Mass., on Capitol Hill in Washington. Sanchez became the first transgender person named to the Democratic Party’s national platform committee. President Barack Obama, who established his bona fides as a gay and lesbian rights champion when he endorsed same-sex marriage, has steadily extended his administration’s advocacy to the community that comprises the smallest and least accepted band of the LGBT rainbow: transgender Americans. (AP Photo/J. Scott Applewhite, File)
Carmen Carrera attends the OUT100 2014 Awards at Stage 48 on Thursday, Nov. 20, 2014, in New York. (Photo by Andy Kropa/Invision/AP)
US transgender star Amanda Lepore arrives for the largest annual AIDS charity gala in Europe known as the Life Ball, at the Vienna International Airport near Schwechat, Austria, Friday, May 15, 2015. (AP Photo/Ronald Zak)
Kye Allums attends the premiere screening of the MTV and Logo TV documentary "Laverne Cox Presents: The T Word" at the Paramount Screening Room on Thursday, Oct. 16, 2014, in New York. (Photo by Scott Roth/Invision/AP)
U.S. Thomas Beatie, his wife Nancy and daughter Susan Juliette report in the RTL end-of-the-year review show "2008! People, Pictures, Emotions" in a TV studio in Huerth, western Germany, on Sunday evening, Dec. 7, 2008. The 34 years old Thomas Beatie was born as a women. After his sex change he was the first "pregnant man" in the world and he has born their daughter. Now he is in the second time in a pregnant situation , so he told in the show. (AP Photo/Hermann J. Knippertz)
Transgender former US Navy Seal Senior Chief Kristin Beck speaks during a conference entitled 'Perspectives on Transgender Military Service from Around the Globe' organized by the American Civil Liberties Union (ACLU) and the Palm Center in Washington on October 20, 2014. Transgender military personnel from 18 countries who allow them to serve openly, gathered to talk about their experiences and discuss whether the US military could join them. It is estimated that more than 15, 000 transgender personnel currently serve in the US military, but policy requires their separation if they are discovered, according to the ACLU. AFP PHOTO/Nicholas KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
Dana Beyer poses for a portrait at her home in Chevy Chase, Md. on Monday, June 9, 2008. Beyer is a transgender activist in Maryland's Montgomery County, where the county council voted 8-0 last year to extend civil rights protections on the basis of gender identity. (AP Photo/Jacquelyn Martin)
Transgendered novelist and Colby College english professor Jennifer Finney Boylan, poses Monday, march 3, 2008 at her home in Belgrade Lakes, Maine. Boylan, 49, has become an activist for the nation's transgendered and one of the most widely recognized transsexuals of recent years. (AP Photo/Joel Page)
WEST HOLLYWOOD, CA - MAY 07: Model Gigi Gorgeous attends the NYLON Young Hollywood Party presented by BCBGeneration at HYDE Sunset: Kitchen + Cocktails on May 7, 2015 in West Hollywood, California. (Photo by Jason Kempin/Getty Images for NYLON)
Candis Cayne arrives to the 6th Annual Hollywood Style Awards on Sunday Oct. 11, 2009, in Los Angeles. (AP Photo/Katy Winn)
NEW YORK, NY - NOVEMBER 13: Mixed martial artist Fallon Fox attends the 2013 Emery Awards at Cipriani Wall Street on November 13, 2013 in New York City. (Photo by Cindy Ord/Getty Images)
Isis King attends the premiere screening of the MTV and Logo TV documentary "Laverne Cox Presents: The T Word" at the Paramount Screening Room on Thursday, Oct. 16, 2014, in New York. (Photo by Scott Roth/Invision/AP)
Lana Lawless is photographed with a golf club, Wednesday, Oct. 13, 2010, in San Francisco. Lawless, a former police officer who underwent a sex change operation five years ago, is challenging the LPGA's ban on transgender players. She filed a federal lawsuit late Tuesday in San Francisco federal court claiming the LPGA's "female at birth" requirement for competitors violates a California civil rights law. Lawless is seeking to prevent the LPGA from holding tournaments in the state until the organization changes its policy to admit transgender players. She is also seeking unspecified damages. (AP Photo/Ben Margot)
Model Lea T presents a creation by Teca by Helo Rocha during the 2016 Summer collections of the Sao Paulo Fashion Week in Sao Paulo, Brazil, on April 16, 2015. AFP PHOTO / MIGUEL SCHINCARIOL (Photo credit should read Miguel Schincariol/AFP/Getty Images)
Jenna Talackova (R) arrives for a press conference in Los Angeles with her attorner Gloria Allred (out of frame) on April 3, 2012. Canada's Miss Universe pageant said it would allow the transgendered model to compete in its pageant as long as Canada recognizes her gender as a woman. Talackova was previously disqualified, she said, because she used to be male. AFP PHOTO/Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)
Director, writer and producer Lana Wachowski poses on arrival for the Los Angeles Premiere of the film 'Jupiter Ascending' in Hollywood, California on February 2, 2015. The film opens on February 6. AFP PHOTO / FREDERIC J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)
BEVERLY HILLS, CA - FEBRUARY 28: Caitlyn Jenner attends the 2016 Vanity Fair Oscar Party Hosted By Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 28, 2016 in Beverly Hills, California. (Photo by Karwai Tang/WireImage)

"It's basically the Willy Sutton rule — Willy Sutton was the bank robber who was asked, 'Why do you rob banks?' And he said, 'Because that's where the money is,'" says Mara Keisling, executive director of the National Center for Transgender Eqaulity (NCTE), which is part of the coalition. "In this case, where the people are going to be watching TV is Fox News the night of the acceptance speech."

"It's really just a great place to have a conversation with America — particularly the part of America that we've had the most challenging time reaching," she added.

The minute-long ad features Alaina Kupec, a transgender woman from North Carolina, attempting to use a restaurant bathroom in a staged scene. But she's stopped short by an employee, who motions her towards the men's room, shaking his head.

In a voiceover, she talks about how situations like this will become the norm under proposed bathroom laws and how they often lead to transgender harassment.

The ad will run only once more after its Fox News debut — on MSNBC during the Democratic Convention the following week.

The NCTE also released a study in conjunction with the ad claiming that one in ten of nearly 28,000 transgender people surveyed had been harassed, attacked or sexually assaulted in a public bathroom. Six in ten say they avoid bathrooms for that reason.

Keisling hopes viewers will come away from the ad better emphasizing with trans people as typical Americans facing everyday struggles.

"[The bathroom bill movement] was entirely ginned by anti-LGBT extremist groups that were looking for something to be relevant about and raise money over and politicians who wanted to make some political hay," Keisling says. "They need to know that if they do that, we're going to set their hay on fire."

"I hope that didn't sound threatening," she added.

Have something to add to this story? Share it in the comments.

Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

People are Reading