Justin Bieber tweets the #OrlandoStrong Pulse massacre hashtag to promote Purpose Tour

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Baby, baby, baby, no: On Thursday morning, Justin Bieber promoted his Purpose World Tour show in Orlando, Florida, on Twitter using the hashtag #OrlandoStrong.

For some of you, that hashtag may seem innocuous enough, but many will recognize it as the solidarity hashtag that trended in the wake of the tragic Pulse nightclub shooting that left 49 victims — mostly LGBTQ people — dead and dozens more wounded..

Justin Bieber's tweet read, seemingly innocently enough, "Up next.... #OrlandoStrong #PurposeTour."

It was preceded just one minute earlier by a tweet promoting Bieber's Purpose World Tour pop up merchandise shop in Miami.

See photos of Justin Bieber on his Purpose World Tour:

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SEATTLE, WA - MARCH 09: Justin Bieber performs on stage during opening night of the 'Purpose World Tour' at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Mat Hayward/Getty Images)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: Justin Bieber performs on stage during opening night of the 'Purpose World Tour' at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Mat Hayward/Getty Images)
SEATTLE, WA - MARCH 09: Justin Bieber performs on stage during opening night of the 'Purpose World Tour' at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Mat Hayward/Getty Images)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: Justin Bieber performs on stage during opening night of the 'Purpose World Tour' at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Mat Hayward/Getty Images)
SEATTLE, WA - MARCH 09: Justin Bieber performs on stage during opening night of the 'Purpose World Tour' at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Mat Hayward/Getty Images)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Kevin Mazur/WireImage)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Kevin Mazur/WireImage)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Kevin Mazur/WireImage)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Kevin Mazur/WireImage)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Kevin Mazur/WireImage)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Kevin Mazur/WireImage)
LOS ANGELES, CA - MARCH 20: Recording artist Justin Bieber performs at the 2016 Purpose World Tour at Staples Center on March 20, 2016 in Los Angeles, California. (Photo by Jeff Kravitz/FilmMagic)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Kevin Mazur/WireImage)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Kevin Mazur/WireImage)
SEATTLE, WA - MARCH 09: (EDITORS NOTE: This image has been converted to black and white.) Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Kevin Mazur/WireImage)
SEATTLE, WA - MARCH 09: Singer/songwriter Justin Bieber performs onstage at KeyArena on March 9, 2016 in Seattle, Washington. (Photo by Kevin Mazur/WireImage)
LOS ANGELES, CA - MARCH 20: Recording artist Justin Bieber performs at the 2016 Purpose World Tour at Staples Center on March 20, 2016 in Los Angeles, California. (Photo by Jeff Kravitz/FilmMagic)
LOS ANGELES, CA - MARCH 20: Recording artist Justin Bieber performs at the 2016 Purpose World Tour at Staples Center on March 20, 2016 in Los Angeles, California. (Photo by Jeff Kravitz/FilmMagic)
LOS ANGELES, CA - MARCH 20: Recording artist Justin Bieber (L) and Chance The Rapper perform at the 2016 Purpose World Tour at Staples Center on March 20, 2016 in Los Angeles, California. (Photo by Jeff Kravitz/FilmMagic)
LOS ANGELES, CA - MARCH 20: Recording artist Justin Bieber (L) and rapper Big Sean perform at the 2016 Purpose World Tour at Staples Center on March 20, 2016 in Los Angeles, California. (Photo by Jeff Kravitz/FilmMagic)
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Before Justin Bieber took over the space, the #OrlandoStrong hashtag was used to promote awareness of and raise funds for the survivors of the horrific massacre at Pulse, which happened during the early morning hours of June 12.

But ever since Justin Bieber's tweet, the #OrlandoStrong hashtag has since been co-opted by Beliebers expressing their excitement for the concert on Thursday evening:

Although some of his fans did note that they were happy that Justin Bieber was still performing in the city of Orlando, and that he should do something special for the victims at his concert:

The deadly event, in which a shooter opened fire on clubgoers, was seen by many as a direct attack on the LGBTQ community. Bieber is scheduled to perform at Orlando's Amway Center Thursday night. He had previously used the hashtag once before to "stand with Orlando in support."

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